STORES Magazine - July 2015 - 72


n

POV

Wondering About Video in the Cloud?
Time to clear the air about the latest storage technology
four or five cameras, but is prohibitively
expensive for most mid-sized to large organizations with more than a handful of
newer IP cameras and multiple locations.

by NET PAYNE
Net Payne is chief marketing officer at
March Networks.

There's no question that cloud
technology will play an increasing role
in how retail organizations design
video surveillance and intelligence applications. Some offerings are already
gaining traction in the industry, such as
those that send select bits of video and
metadata to the cloud or use the cloud
to provide on-demand access to video
via a user's mobile device.
However, systems designed to eliminate local archiving in favor of full video
storage in the cloud are not yet entirely
practical - or economical - for most
retailers; this is especially true as more
organizations replace older analog
cameras with high-megapixel Internetconnected cameras to capture highdefinition video and images.

CAN THE CLOUD DELIVER?
Another essential question to ask about
video in the cloud relates to how an organization uses its video. Ten years ago,
a surveillance system may have only been
used to review a security incident after it
happened. Today, many retailers are relying on intelligent video systems to reduce
losses from theft and fraud, resolve customer complaints, track conversion rates
and performance trends and identify opportunities to improve customer service,
operations and marketing.

Streaming video to the cloud and storing it there
longer term might be a reasonable option for a
smaller retailer with four or five cameras.

PRACTICAL OR PIE IN THE SKY?
Deciding on the right video storage
option depends on a variety of factors, including number
of locations, existing infrastructure, bandwidth availability
and storage requirements, all of which will also determine
potential costs.
Take the example of a single retail location with 16
Internet-connected cameras all capturing HD video at an
average rate of 10 images per second. The retailer would
need a total upload speed of approximately 32 megabits per
second for each camera - a significant amount of bandwidth for a typical retail location, and even more to dedicate
to video alone. Even with buffering, which tells the system
to restrict streaming until a time when more bandwidth is
available, many retailers simply don't have that amount of
bandwidth currently available.
Storage is another consideration. Most retail locations
retain their recorded video for at least 30 days. Using the
same example above, the retailer would need approximately
nine terabytes of storage, so finding out how much storage
per month is available from a potential cloud provider is
critical.
Streaming video to the cloud and storing it there longer
term might be a reasonable option for a smaller retailer with
72

STORES July 2015

A loss prevention team, for example, will want to know
that a cloud system can deliver video and point-of-sale
transaction integration, which is essential to verifying
suspect transactions and conducting effective investigations
across multiple locations. Security teams will require seamless alarm integrations and synchronized video playback
from multiple cameras. And the many people responsible
for driving profitability through marketing, customer service,
workforce management and operations will be turning to
the video system for the analytics-driven data that helps
them analyze performance and do their jobs more effectively.
Video storage in the cloud is an emerging approach with
considerable potential, but the truth is that it's not yet a
cost-effective alternative to today's video management
systems.
As video compression technology continues to advance
and bandwidth speeds become more affordable and accessible, cloud storage solutions will no doubt become a viable
option for larger, multi-site organizations. Until that time,
prepare to hear much more about video in the cloud.

NRF.COM/STORES


http://www.NRF.COM/STORES

Table of Contents for the Digital Edition of STORES Magazine - July 2015

Top 100 Retailers
Retail People
No Flash in the Pan
Lost and Found
C2W
Editor's Page
President's Page
Retail Politics
NRF News
POV
NRF Communities Update
End Cap
Trends
Online
Technology
Human Resources
Social Media
Merchandising
Software
Finance
Marketing
Personnel
Operations
STORES Magazine - July 2015 - Cover1
STORES Magazine - July 2015 - Cover2
STORES Magazine - July 2015 - 3
STORES Magazine - July 2015 - 4
STORES Magazine - July 2015 - 5
STORES Magazine - July 2015 - Editor's Page
STORES Magazine - July 2015 - 7
STORES Magazine - July 2015 - President's Page
STORES Magazine - July 2015 - 9
STORES Magazine - July 2015 - Retail Politics
STORES Magazine - July 2015 - 11
STORES Magazine - July 2015 - NRF News
STORES Magazine - July 2015 - Trends
STORES Magazine - July 2015 - 14
STORES Magazine - July 2015 - 15
STORES Magazine - July 2015 - 16
STORES Magazine - July 2015 - 17
STORES Magazine - July 2015 - 18
STORES Magazine - July 2015 - Top 100 Retailers
STORES Magazine - July 2015 - S2
STORES Magazine - July 2015 - S3
STORES Magazine - July 2015 - S4
STORES Magazine - July 2015 - S5
STORES Magazine - July 2015 - S6
STORES Magazine - July 2015 - S7
STORES Magazine - July 2015 - S8
STORES Magazine - July 2015 - S9
STORES Magazine - July 2015 - S10
STORES Magazine - July 2015 - S11
STORES Magazine - July 2015 - S12
STORES Magazine - July 2015 - S13
STORES Magazine - July 2015 - S14
STORES Magazine - July 2015 - S15
STORES Magazine - July 2015 - S16
STORES Magazine - July 2015 - Retail People
STORES Magazine - July 2015 - 36
STORES Magazine - July 2015 - 37
STORES Magazine - July 2015 - No Flash in the Pan
STORES Magazine - July 2015 - 39
STORES Magazine - July 2015 - 40
STORES Magazine - July 2015 - Lost and Found
STORES Magazine - July 2015 - 42
STORES Magazine - July 2015 - 43
STORES Magazine - July 2015 - C2W
STORES Magazine - July 2015 - Online
STORES Magazine - July 2015 - 46
STORES Magazine - July 2015 - 47
STORES Magazine - July 2015 - Technology
STORES Magazine - July 2015 - 49
STORES Magazine - July 2015 - Human Resources
STORES Magazine - July 2015 - 51
STORES Magazine - July 2015 - Social Media
STORES Magazine - July 2015 - 53
STORES Magazine - July 2015 - Merchandising
STORES Magazine - July 2015 - 55
STORES Magazine - July 2015 - Software
STORES Magazine - July 2015 - 57
STORES Magazine - July 2015 - Finance
STORES Magazine - July 2015 - 59
STORES Magazine - July 2015 - Marketing
STORES Magazine - July 2015 - 61
STORES Magazine - July 2015 - Personnel
STORES Magazine - July 2015 - 63
STORES Magazine - July 2015 - 64
STORES Magazine - July 2015 - 65
STORES Magazine - July 2015 - Operations
STORES Magazine - July 2015 - 67
STORES Magazine - July 2015 - 68
STORES Magazine - July 2015 - 69
STORES Magazine - July 2015 - 70
STORES Magazine - July 2015 - 71
STORES Magazine - July 2015 - POV
STORES Magazine - July 2015 - NRF Communities Update
STORES Magazine - July 2015 - End Cap
STORES Magazine - July 2015 - Cover3
STORES Magazine - July 2015 - Cover4
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