STORES Magazine - July 2015 - S10
TOP 100 RETAILERS
be easily tracked.
The Home Depot, whose quarterly online
sales were estimated by Internet Retailer as
topping $1 billion for the first time during the
first three months of the current fiscal year,
is growing into omnichannel. "We not only
offered more spring season product online,
but also leveraged digital media channels to
highlight local in-store assortments," CEO
Craig Menear told investors and analysts on a
conference call, referring to the mobile app's
in-store product location capabilities.
Neiman Marcus uses its strong print catalog
experience to drive omnichannel efforts. "Catalogs such as The Book for Neiman Marcus
and BG Magazine for Bergdorf Goodman have
a very important role of bringing the brand
to life in a very tactile way," says John Koryl,
president of stores and online at Neiman Marcus. "There is a niche in the market that the
catalog services, and it's not like the customer
is aging out. It's really across the ... demographic spectrum that catalogs play a role."
Koryl maintains that catalogs have played
a significant role in the retailer's e-commerce,
and thus omnichannel. "With catalogs, you
have a data or insight mindset. In 1999, when
Neiman Marcus started its web business -
which is now 24 percent of our total business
- the only way we were able to get such a
jump start on everyone is that we already had
a different relationship with all our vendor
partners. We had this entire [fulfillment] infrastructure," he says.
EASING INTO DIGITAL
ther retailers are spending on technology
in different areas. Wal-Mart and Best
Buy began testing buy online, pick up in-store
about five years ago; today supermarkets and
grocery-oriented supercenter operators use
the model to ease into digital and avoid the
delivery problems inherent in selling perishables. Meijer began testing a curbside pick-up
program in its home market of Grand Rapids,
Mich., this spring.
Kohl's began testing buy online, pick up
in-store last year; the program was rolled out
Things are not good for traditional consumer electronics retailers. Even Best Buy, which has
been rejuvenated under the direction of CEO Hubert Joly, saw a relatively slow start to the year
with flat overall and comparable-store sales and a major drop in earnings.
GameStop, which straddles both parts of this category, is acquiring more than 160 RadioShack
locations. GameStop already sells hardware in partnership with both Apple and AT&T - mobile
and consumer electronics accounted for 6 percent of the company's sales last year, 36 percent of
gross income. Used goods, including both games and devices on which to play them, generated
26 percent of overall sales and 48 percent of gross profit.
In the first quarter of the fiscal year ended in May, GameStop enjoyed a sales increase of 3.2
percent and a net earnings boost of 8.5 percent. Sales of mobile phones and other electronics
led the way, sporting a 33.9 percent year-over-year increase.
In reporting the results, the company noted that it was now
AT&T's second-largest authorized reseller in the country.
Sales per Comp-store USA
Change % Stores
Apple Store / iTunes
Toys "R" Us
Barnes & Noble
Source: Kantar Retail
Includes online sales related to Electronics and Entertainment segments.
Comparable store sales listed for relevant and/or U.S. segments, where reported.
Apple totals include e-commerce but sales per store reflect the Apple Store business only.
Best Buy sales exclude sales from Pacific Kitchen business.
Barnes & Noble comparable store sales exclude College division, but include e-reader and
STORES July 2015