STORES Magazine - July 2015 - S12


n

TOP 100 RETAILERS

Signet Jewelers 77

across the chain this spring. "We see it as an
advantage ... [Convenience is] part of our core
DNA, so having someone be able to place an
order and then just drive in and pick it up -
we've seen very positive reactions from our
customers," says Krista Berry, executive vice
president and chief digital officer for Kohl's.
Another benefit
is a sales boost in
stores where that
merchandise is
picked up. "Although it's early,
we're extremely
pleased with initial
volumes and attachment sales,"
Kohl's CEO Kevin
Mansell said on a
conference call to
discuss first-quarter performance.

The buy online, pick up in-store program
was initially limited to desktop and laptop
computer users; the service is expected to go
mobile this fall, reaching the more than 7 million shoppers who have already downloaded
the Kohl's app.
Mansell said that Kohl's can use the app's
wallet function to deliver personalized messages and offers that can be scanned and redeemed in stores. The Wisconsin-based retailer
also launched voice-based search on Android
and image-based search on both Android and
iOS. "The pace of development will actually
accelerate in the second and third quarters
across the mobile platform," he said.
The buy online, pick up in-store method is
not without complications.
"Omnichannel retailers run the risk of overburdening their bricks-and-mortar locations
in a few key ways," says Dick Seesel, principal
at Retailing in Focus. At the top of the list, he
(continued on page S14)

The biggest news in women's apparel is a deal
expected to close later this year - Ascena Retail
Group's acquisition of Ann Taylor and Loft parent Ann Inc. Ascena is paying approximately $2
billion to bring Ann into a stable that already
includes Lane Bryant, Dress Barn, maurices and
Justice. "Ascena will be by far the most dominant retailer in women's apparel. The problem is
that traditional women's apparel is flatlining, if
not shrinking," observes Craig Johnson, a partner in consulting firm Custom Growth Partners.
Ann brings higher-priced merchandise and a
different type of shopper to Ascena. Management seems to think that "this upper moderate
range will
2014 USA
Sales per
Comp-store USA
help them
Retail Sales
Store
Change % Stores
(000)
(000)
Sales
sustain
$7,208,000
$6,400
4.0% 1,127
themselves," says Jeff Toohig, analyst with ITG Investment
4,713,000
1,200
-1.9
3,834
Research.
2,691,000
1,700
0.0
1,538
Ascena CEO David Jaffe proclaims, "I'm very bullish on wom2,603,000
2,600
-1.9
1,012
en's fashion. While we've been in a bit of a slump, I'm hopeful
2,194,000
4,500
N.A.
489
we'll start coming out of it." Jaffe points out that Ann's
1,103,000
2,300
N.A.
470
1,038,000
6,300
24.4
166
brands, with about 20 percent of total sales coming online,
969,000
700
4.4
1,346
have a bigger e-commerce presence than Ascena's brands. In
953,000
1,800
N.A.
518
addition, he anticipates cost savings of at least $150 million
950,000
1,800
-0.9
515
once integration takes hold in about three years.

POWER PLAYERS
WOMEN'S APPAREL

Company

L Brands
Ascena Retail Group
Chico's FAS
Ann Inc.
Forever 21
The Talbots
Kate Spade & Co.
The Cato Corp.
Charlotte Russe
New York & Co.
Source: Kantar Retail

Includes retailers with women as a primary target audience.
Includes online sales related to apparel segment.
Comparable store sales listed for relevant and/or U.S. segments, where reported.

S12

STORES July 2015

NRF.COM/STORES


https://www.internetretailer.com/2015/05/15/online-shoppers-buy-more-kohls-stores-when-picking-online https://www.internetretailer.com/2015/05/15/online-shoppers-buy-more-kohls-stores-when-picking-online https://www.internetretailer.com/2015/05/15/online-shoppers-buy-more-kohls-stores-when-picking-online https://www.internetretailer.com/2015/05/15/online-shoppers-buy-more-kohls-stores-when-picking-online https://www.internetretailer.com/2015/05/15/online-shoppers-buy-more-kohls-stores-when-picking-online https://retailinginfocus.wordpress.com/tag/omnichannel/ https://retailinginfocus.wordpress.com/tag/omnichannel/ https://retailinginfocus.wordpress.com/tag/omnichannel/ http://www.nytimes.com/2015/05/19/business/dealbook/ann-taylor-parent-to-be-bought-for-2-16-billion.html?_r=1 http://www.nytimes.com/2015/05/19/business/dealbook/ann-taylor-parent-to-be-bought-for-2-16-billion.html?_r=1 http://www.nasdaq.com/article/ann-inc-agrees-to-sell-itself-for-22-billion--4th-update-20150518-01171 http://www.nasdaq.com/article/ann-inc-agrees-to-sell-itself-for-22-billion--4th-update-20150518-01171 http://www.NRF.COM/STORES

Table of Contents for the Digital Edition of STORES Magazine - July 2015

Top 100 Retailers
Retail People
No Flash in the Pan
Lost and Found
C2W
Editor's Page
President's Page
Retail Politics
NRF News
POV
NRF Communities Update
End Cap
Trends
Online
Technology
Human Resources
Social Media
Merchandising
Software
Finance
Marketing
Personnel
Operations
STORES Magazine - July 2015 - Cover1
STORES Magazine - July 2015 - Cover2
STORES Magazine - July 2015 - 3
STORES Magazine - July 2015 - 4
STORES Magazine - July 2015 - 5
STORES Magazine - July 2015 - Editor's Page
STORES Magazine - July 2015 - 7
STORES Magazine - July 2015 - President's Page
STORES Magazine - July 2015 - 9
STORES Magazine - July 2015 - Retail Politics
STORES Magazine - July 2015 - 11
STORES Magazine - July 2015 - NRF News
STORES Magazine - July 2015 - Trends
STORES Magazine - July 2015 - 14
STORES Magazine - July 2015 - 15
STORES Magazine - July 2015 - 16
STORES Magazine - July 2015 - 17
STORES Magazine - July 2015 - 18
STORES Magazine - July 2015 - Top 100 Retailers
STORES Magazine - July 2015 - S2
STORES Magazine - July 2015 - S3
STORES Magazine - July 2015 - S4
STORES Magazine - July 2015 - S5
STORES Magazine - July 2015 - S6
STORES Magazine - July 2015 - S7
STORES Magazine - July 2015 - S8
STORES Magazine - July 2015 - S9
STORES Magazine - July 2015 - S10
STORES Magazine - July 2015 - S11
STORES Magazine - July 2015 - S12
STORES Magazine - July 2015 - S13
STORES Magazine - July 2015 - S14
STORES Magazine - July 2015 - S15
STORES Magazine - July 2015 - S16
STORES Magazine - July 2015 - Retail People
STORES Magazine - July 2015 - 36
STORES Magazine - July 2015 - 37
STORES Magazine - July 2015 - No Flash in the Pan
STORES Magazine - July 2015 - 39
STORES Magazine - July 2015 - 40
STORES Magazine - July 2015 - Lost and Found
STORES Magazine - July 2015 - 42
STORES Magazine - July 2015 - 43
STORES Magazine - July 2015 - C2W
STORES Magazine - July 2015 - Online
STORES Magazine - July 2015 - 46
STORES Magazine - July 2015 - 47
STORES Magazine - July 2015 - Technology
STORES Magazine - July 2015 - 49
STORES Magazine - July 2015 - Human Resources
STORES Magazine - July 2015 - 51
STORES Magazine - July 2015 - Social Media
STORES Magazine - July 2015 - 53
STORES Magazine - July 2015 - Merchandising
STORES Magazine - July 2015 - 55
STORES Magazine - July 2015 - Software
STORES Magazine - July 2015 - 57
STORES Magazine - July 2015 - Finance
STORES Magazine - July 2015 - 59
STORES Magazine - July 2015 - Marketing
STORES Magazine - July 2015 - 61
STORES Magazine - July 2015 - Personnel
STORES Magazine - July 2015 - 63
STORES Magazine - July 2015 - 64
STORES Magazine - July 2015 - 65
STORES Magazine - July 2015 - Operations
STORES Magazine - July 2015 - 67
STORES Magazine - July 2015 - 68
STORES Magazine - July 2015 - 69
STORES Magazine - July 2015 - 70
STORES Magazine - July 2015 - 71
STORES Magazine - July 2015 - POV
STORES Magazine - July 2015 - NRF Communities Update
STORES Magazine - July 2015 - End Cap
STORES Magazine - July 2015 - Cover3
STORES Magazine - July 2015 - Cover4
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