STORES Magazine - July 2015 - S6


n

TOP 100 RETAILERS

YUM! 21

high-engagement fidelity that only the instore experience can
deliver. Offline-only
retailers don't deliver
the comfortable and
information-browsing
experience that consumers utilize to make
their shopping itineraries."
The omnichannel
successes of Nordstrom and Macy's
come as no surprise
to Scott Galloway, professor of brand strategy
and digital marketing at New York University
and founder and chairman of digital benchmarking and education firm L2. "Frequently
dismissed as dinosaurs and outmaneuvered by
digital players, department stores can not only
survive the dramatic fall-off in foot traffic seen
over the past few years, but will ultimately fare
better than pure play e-commerce," he says.
Macy's is so committed to pushing beyond
bricks-and-mortar - where it has been downsizing of late - that it opened an Idea Lab in

San Francisco and is building another fulfillment center in Tulsa, Okla. The retailer also
recently introduced an image-search extension
to its mobile application, and Macy's 300,000
followers can shop directly via Instagram.
Robert Harrison, Macy's chief omnichannel
officer, says consumers are at different stages
of adoption; more than half the time, they will
research before buying something, frequently
using different channels along the way.
The key, Harrison says, is "the convergence
of digital and store, particularly for information acquisition."
The whole process is "an evolution," he
says. "We hope that with one single view of
the inventory, we have one single view of the
truth. [Omnichannel] will enable the collective
merchant teams and marketers to make better
decisions because there will not be artificial
demarcations" among channels.
CONNECTING CHANNELS
igital is the connective tissue between online and in-store," says Claude de Jocas,
intelligence group director for L2. "Stores have
been cast as a liability in an Amazon era, but
(continued on page S8)

D

POWER PLAYERS
DEPARTMENT
STORES

Descended from open air markets on one side and
general stores on the other, department stores have
survived the rise of catalog retailers and chains and sectors specializing in narrower ranges of products. Then
there were the challenges of discount stores and other
off-price retailers, and finally the march of e-commerce.
Once again, department stores are rising to the occasion.
"Physicality matters in the Internet age," says Gerald
Storch, chief executive of Hudson's Bay, parent of Saks
Fifth Avenue and Lord & Taylor. "Stores make money,
even in the Internet age. The Internet is absolutely
growing much more
Company
2014 USA
Sales per Comp-store
USA
Retail Sales
Store
Change %
Stores
rapidly, and most of that
(000)
(000)
Sales
growth is inextricably
Macy's
$28,027,000 $34,100
0.7%
821
linked to the bricks-andKohl's
19,023,000
16,400
-0.3
1,162
mortar stores."
Sears Holdings
14,486,000
20,500
-4.4
708
Addressing the notion
Nordstrom
13,259,000
46,900
4.0
283
Nordstrom 32
J.C. Penney Co.
12,184,000
11,500
4.4
1,063
of omnichannel retailDillard's
6,490,000
21,900
1.0
297
ing, Storch observes, "Increasingly, consumers don't think about
Hudson's Bay
5,174,000
31,400
7.5
165
stores as physical locations, they think about stores as brands they
Neiman Marcus
4,823,000
55,400
5.5
87
interact with." For department stores, he adds, "The opportunity
Belk
4,110,000
13,800
1.5
297
is to start customizing that on a mass scale so you simulate the
Source: Kantar Retail
personal selling experience on a mobile device. I believe that's a
Includes online sales related to Department segment.
big opportunity down the line."
Comparable store sales listed for relevant and/or U.S. segments, where reported.

S6

STORES July 2015

NRF.COM/STORES


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Table of Contents for the Digital Edition of STORES Magazine - July 2015

Top 100 Retailers
Retail People
No Flash in the Pan
Lost and Found
C2W
Editor's Page
President's Page
Retail Politics
NRF News
POV
NRF Communities Update
End Cap
Trends
Online
Technology
Human Resources
Social Media
Merchandising
Software
Finance
Marketing
Personnel
Operations
STORES Magazine - July 2015 - Cover1
STORES Magazine - July 2015 - Cover2
STORES Magazine - July 2015 - 3
STORES Magazine - July 2015 - 4
STORES Magazine - July 2015 - 5
STORES Magazine - July 2015 - Editor's Page
STORES Magazine - July 2015 - 7
STORES Magazine - July 2015 - President's Page
STORES Magazine - July 2015 - 9
STORES Magazine - July 2015 - Retail Politics
STORES Magazine - July 2015 - 11
STORES Magazine - July 2015 - NRF News
STORES Magazine - July 2015 - Trends
STORES Magazine - July 2015 - 14
STORES Magazine - July 2015 - 15
STORES Magazine - July 2015 - 16
STORES Magazine - July 2015 - 17
STORES Magazine - July 2015 - 18
STORES Magazine - July 2015 - Top 100 Retailers
STORES Magazine - July 2015 - S2
STORES Magazine - July 2015 - S3
STORES Magazine - July 2015 - S4
STORES Magazine - July 2015 - S5
STORES Magazine - July 2015 - S6
STORES Magazine - July 2015 - S7
STORES Magazine - July 2015 - S8
STORES Magazine - July 2015 - S9
STORES Magazine - July 2015 - S10
STORES Magazine - July 2015 - S11
STORES Magazine - July 2015 - S12
STORES Magazine - July 2015 - S13
STORES Magazine - July 2015 - S14
STORES Magazine - July 2015 - S15
STORES Magazine - July 2015 - S16
STORES Magazine - July 2015 - Retail People
STORES Magazine - July 2015 - 36
STORES Magazine - July 2015 - 37
STORES Magazine - July 2015 - No Flash in the Pan
STORES Magazine - July 2015 - 39
STORES Magazine - July 2015 - 40
STORES Magazine - July 2015 - Lost and Found
STORES Magazine - July 2015 - 42
STORES Magazine - July 2015 - 43
STORES Magazine - July 2015 - C2W
STORES Magazine - July 2015 - Online
STORES Magazine - July 2015 - 46
STORES Magazine - July 2015 - 47
STORES Magazine - July 2015 - Technology
STORES Magazine - July 2015 - 49
STORES Magazine - July 2015 - Human Resources
STORES Magazine - July 2015 - 51
STORES Magazine - July 2015 - Social Media
STORES Magazine - July 2015 - 53
STORES Magazine - July 2015 - Merchandising
STORES Magazine - July 2015 - 55
STORES Magazine - July 2015 - Software
STORES Magazine - July 2015 - 57
STORES Magazine - July 2015 - Finance
STORES Magazine - July 2015 - 59
STORES Magazine - July 2015 - Marketing
STORES Magazine - July 2015 - 61
STORES Magazine - July 2015 - Personnel
STORES Magazine - July 2015 - 63
STORES Magazine - July 2015 - 64
STORES Magazine - July 2015 - 65
STORES Magazine - July 2015 - Operations
STORES Magazine - July 2015 - 67
STORES Magazine - July 2015 - 68
STORES Magazine - July 2015 - 69
STORES Magazine - July 2015 - 70
STORES Magazine - July 2015 - 71
STORES Magazine - July 2015 - POV
STORES Magazine - July 2015 - NRF Communities Update
STORES Magazine - July 2015 - End Cap
STORES Magazine - July 2015 - Cover3
STORES Magazine - July 2015 - Cover4
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