STORES 2014 BIG Show Daily - January 14, 2014 - 1


Tuesday Convention Daily
Booth 3705

January 14, 2014

Mobility Now, Mobility Forever

A Presidential Conversation

O

n Monday afternoon,
Bernardine Wu, CEO
of e-commerce consultancy FitForCommerce, moderated a discussion with Toys "R"
Us SVP and chief digital officer
Fred Argir and Healey Cypher,
head of retail innovation at eBay,
entitled "Mobile Innovation as a
Roadmap to Customer Success."
The presentation began with
a look at the importance of consumer use of mobile devices in
the lives of the two merchants
Bernardine Wu
Healey Cypher
represented. Toys "R" Us cited
a recent analysis of the various lifecycles a will do $20 billion in sales via mobile."
Toys "R" Us sale could go through. Based The range and variety of eBay's mobile
on where the purchase was ordered, where sales is vast - 213 pieces sold per minute
it was fulfilled and where it was delivered, via mobile, including 14,000 cars per week.
there were more than 80 possible scenarios.
Speaking to mobile commerce's
"Mobile," said Healey Cypher, "is one ubiquity, Cypher quoted a recent study
of eBay's core competencies. Six years ago
we had no mobile capability. In 2014, we
See "Mobility" on page 31

Former President George W. Bush reflected on his years in the Oval Office during a
Monday morning conversation with NRF chairman Stephen Sadove.

Enterprise-wide Engagement Offers
Key to Sustainable Retail Success

D

uring Monday's breakout session,
"Retail CIOs Reflect on Their
Priorities and Emerging Tech-

nology Trends," all speakers agreed that
"engagement" is the key to retail success.
Session moderator Dave Finnegan, Build-

Janet Sherlock of Carter's and Michael Kingston of Neiman Marcus listen to lululemon
Athletica's Allan Smith.

A-Bear Workshop's chief inBearmation
officer, reminded the audience that an
enterprise-wide engagement strategy - one
that encompasses shoppers, internal lines
of business and new talent recruitment -
drives relevancy and growth.
As companies continue moving to an
all-encompassing omni-channel shopping
experience, many still struggle with integrating channels and related supporting
systems - an issue that is causing many
retailers to still "operate one channel vs.
another," Janet Sherlock, Carter's SVP
and CIO, said. "By integrating technology
between channels, companies will gain a
complete picture of resources, products,
operations and customers."
For lululemon, establishing this singular "one guest experience," as defined
by SVP and CIO Allan Smith, was a bit
smoother, thanks to an aggressive growth
See "Engagement" on page 31

Introducing Euclid Express
Discover how to track and improve customer loyalty
Visit Euclid at Booth #307, Level 1
euclidanalytics.com

Trend
Forecasting

O

n the EXPO stage late Monday morning, Marieke van
der Poel, CCO of Proef, and
Frank H. Vial, creative strategist and
CEO of flux21:group, gave a presentation entitled "Decode+Create:
Decoding Trends to Create Brand
Traction." They began by placing
trend forecasters on the spectrum of
trend study: trendspotting, identifying
what's new; trend analysis, figuring
out why; and futurists, projecting
what the trend might mean for life a
generation (or more) hence.
Trend forecasters are less futuristic than the futurists. They concern
themselves with trying to plot out
what trends might mean for social
life - and consumer behavior - over
the next three to five years. A subset
See "Forecasting" on page 30


http://www.jestais.com/ http://www.nrf.com/annual14 http://www.euclidanalytics.com http://www.euclidanalytics.com

Table of Contents for the Digital Edition of STORES 2014 BIG Show Daily - January 14, 2014

STORES 2014 BIG Show Daily - January 14, 2014 - 1
STORES 2014 BIG Show Daily - January 14, 2014 - 2
STORES 2014 BIG Show Daily - January 14, 2014 - 3
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