STORES 2014 BIG Show Daily - January 14, 2014 - 16


Tuesday

16

Aéropostale's Associates
Take Schedules to Go

A

éropostale is a high flyer among fashionable teens who are not only on the
cusp of current style, but also embrace
technology. The specialty apparel chain
operates nearly 1,000 stores in the United
States, Puerto Rico and Canada with on-trend,
private-label clothing for teens; its reach now
extends beyond North America, as Aéropostale
licensees currently operate stores in the Middle
East, Asia and Europe. The company also
operates P.S. from Aéropostale, stores aimed

Epicor Retail

What delivers growth to the world's
most inspired retail businesses?

at four- to 12-year-olds.
Just as important as the fashions are
the store environment and amenities. A
new prototype designed by Aéropostale
and design consultancy GH+A incorporates timeless New York City icons to
attract today's savvy teen customer. The
new concept opened in fall 2012 at Roosevelt Field Mall in Garden City, N.Y., with
a number of Big Apple images - think
Times Square and Lady Liberty - against a
backdrop of authentic materials: exposed
brick, wood floors, pressed-tin ceilings,
Coney Island.
The new store employs numerous
strategically placed chalkboards where
associates and customers alike can post
community or personal messages, but it
is the store's high-tech status that speaks
most directly to tech-savvy teens. Customers can use the store's iPads to purchase
from the mobile-optimized e-commerce
site and even scan in-store barcodes to
learn more about specific items and read
reviews or product recommendations.
There's also an iPad-based build-yourown-outfit guide customers can navigate
alone or with help from store associates.

Attracting employees

The influence and loyalty of the
world's most inspired shoppers.
Shouldn't your solutions provider deliver
exactly the same things?

Let's talk!
Visit us at booth 3501.
Epicor.com/retail

Store/Mobile Store | Omni-Channel | Cross-Commerce | CRM/Clienteling | Audit | LP
Merchandising | Planning/Assortment Planning | Business Intelligence | Sourcing/PLM
Copyright © 2013 Epicor Software Corporation. Epicor, Business Inspired, and the Epicor logo are trademarks of Epicor Software Corporation, registered in the United States, certain other countries and/or the EU.

That new prototype design is meant
to attract not only customers, but also
potential employees - in Aéropostale's
case, store associates from its target teen
demographic. Yet those very teens, while
terrific brand ambassadors, are often hard
to find and schedule, and Aéropostale
needs teen workers by the truckload to
staff its stores appropriately. Finding a
solution to better manage the workforce
could also go the distance in reducing
costs and raising retention rates while
enhancing both employee and customer
satisfaction.
"One of Aéropostale's greatest assets
is our culture," said Stan Hopkins, Aéropostale's director of store processes. "We
embrace our four core values of integrity,
respect, teamwork and compassion. Because our store associates are involved with
their schools, families and communities,
we feel it is important to support a work
environment that encourages our employees to achieve their best both at work and
in their personal lives."
That means working around wants,
needs and obligations, of which teens
have plenty. "We believe building a work
environment and corporate culture based
on our core values has helped us attract
and retain the best talent," Hopkins said.
Retailers with a contented workforce
enjoy a number of benefits, including
higher productivity and above average
customer satisfaction. "Aéropostale did
not become one of the Top 100 Fortune
best companies to work for by accident,"
See "Scheduling" on page 18


http://www.Epicor.com/retail http://www.Epicor.com/retail

Table of Contents for the Digital Edition of STORES 2014 BIG Show Daily - January 14, 2014

STORES 2014 BIG Show Daily - January 14, 2014 - 1
STORES 2014 BIG Show Daily - January 14, 2014 - 2
STORES 2014 BIG Show Daily - January 14, 2014 - 3
STORES 2014 BIG Show Daily - January 14, 2014 - 4
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STORES 2014 BIG Show Daily - January 14, 2014 - 7
STORES 2014 BIG Show Daily - January 14, 2014 - 8
STORES 2014 BIG Show Daily - January 14, 2014 - 9
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STORES 2014 BIG Show Daily - January 14, 2014 - 11
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STORES 2014 BIG Show Daily - January 14, 2014 - 14
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STORES 2014 BIG Show Daily - January 14, 2014 - 16
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STORES 2014 BIG Show Daily - January 14, 2014 - 18
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