STORES 2014 BIG Show Daily - January 14, 2014 - 18


Tuesday

18

Scheduling
Continued from page 16

said John Orr, senior vice president of retail
for Ceridian HCM, the human resources
division of Ceridian.
"Mobile access was part of the initial
phase, as it represented a great opportunity
for Aéropostale to further engage and provide for their associates, which are about 94
percent Millennials," Orr said. "They knew
it was important to provide communication
in a flexible manner."
The retailer began working with Ceridian in 2010 as it was transitioning from
manual spreadsheets and timesheets to
workforce technology. In September 2010,
Aéropostale began a pilot rollout of Ceridian Dayforce HCM for time and attendance
in 150 stores, all of which were operational
for that year's holiday sales season.
The pilot rollout coincided with new
store-level, back-office hardware and a network upgrade; its success prompted rollout
of Ceridian Dayforce enterprise-wide. It
also paved the way for future applications
like optimized scheduling and employee
self-service.
"With almost 1,000 stores in the U.S.,
maximizing operational efficiencies continues to be an important initiative," Hopkins said. When Aéropostale implemented
the Dayforce HCM cloud-based mobile

application in 2011, it also instituted "a
comprehensive training program that took
a top-down approach with our field teams,
starting with the regional manager and
ending with our store associates," he said,
"so everyone had a good understanding of
the technology."
Aéropostale made substantial investments in its processes and technology.
To support the key initiative of realizing
greater efficiencies across stores, Aéropostale "added hardware to our back offices, and upgraded our networks to support
the Windows Silverlight framework, which
was essential to our Ceridian Dayforce
implementation," Hopkins said.

Up and running

"There was not a need for a prolonged
pilot of mobility," Orr said. "From the
outset, Aéropostale experienced an agile
approach and tremendous responsiveness
that allowed it to configure and deploy
within budget and within time."
In addition, the Dayforce HCM
solution did not require Aéropostale to
upgrade its store technology. In fact, Orr
said, "Dayforce was the only solution
that could fit into their existing infrastructure."
Dayforce HCM solutions support
iOS, Android, Windows 8 Style and any
device that can run a web browser. These

Tech-enabled teen employees of
Aéropostale can use smartphones and
apps to keep up.

days it's tough to find a tech-enabled teen
sans smartphone, but store associates
without access to a smartphone or tablet
can use a web-based Ceridian Dayforce
application that can be used while in the
store or via any Internet platform.
"We have been able to leverage the

rising reliance on mobile technology by
enabling our store associates to see their
schedules, time sheets and change their
availability all from their mobile devices,"
Hopkins said. Adoption and usage of
Ceridian Dayforce HCM's mobile application "was well received and has helped
our store teams become even more efficient and allowed them to focus an even
greater amount of time on the customer
experience."
The Dayforce solution was designed
to incorporate traffic curves and provide
visibility and efficiency scores for how
well the stores are leveraging their payroll
spend, Orr said. "Aéropostale saw the
return to the business was so great - that
Dayforce not only would pay for itself, but
would also pay for an IT project that was
trying to be funded for years."
While Orr is not at liberty to divulge
Aéropostale's financial results, he could
share characteristics that drove significant value to the retailer. These included
enhancing work-life balance, reinforcing
a fun employee-centered workplace and
communicating leadership and guidance
(while making both increasingly visible).
Other benefits of the Dayforce solution
include reduced average annual labor
costs, improved budget distribution and
optimization, better associate-to-traffic
coverage and increasing service quality.

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Table of Contents for the Digital Edition of STORES 2014 BIG Show Daily - January 14, 2014

STORES 2014 BIG Show Daily - January 14, 2014 - 1
STORES 2014 BIG Show Daily - January 14, 2014 - 2
STORES 2014 BIG Show Daily - January 14, 2014 - 3
STORES 2014 BIG Show Daily - January 14, 2014 - 4
STORES 2014 BIG Show Daily - January 14, 2014 - 5
STORES 2014 BIG Show Daily - January 14, 2014 - 6
STORES 2014 BIG Show Daily - January 14, 2014 - 7
STORES 2014 BIG Show Daily - January 14, 2014 - 8
STORES 2014 BIG Show Daily - January 14, 2014 - 9
STORES 2014 BIG Show Daily - January 14, 2014 - 10
STORES 2014 BIG Show Daily - January 14, 2014 - 11
STORES 2014 BIG Show Daily - January 14, 2014 - 12
STORES 2014 BIG Show Daily - January 14, 2014 - 13
STORES 2014 BIG Show Daily - January 14, 2014 - 14
STORES 2014 BIG Show Daily - January 14, 2014 - 15
STORES 2014 BIG Show Daily - January 14, 2014 - 16
STORES 2014 BIG Show Daily - January 14, 2014 - 17
STORES 2014 BIG Show Daily - January 14, 2014 - 18
STORES 2014 BIG Show Daily - January 14, 2014 - 19
STORES 2014 BIG Show Daily - January 14, 2014 - 20
STORES 2014 BIG Show Daily - January 14, 2014 - 21
STORES 2014 BIG Show Daily - January 14, 2014 - 22
STORES 2014 BIG Show Daily - January 14, 2014 - 23
STORES 2014 BIG Show Daily - January 14, 2014 - 24
STORES 2014 BIG Show Daily - January 14, 2014 - 25
STORES 2014 BIG Show Daily - January 14, 2014 - 26
STORES 2014 BIG Show Daily - January 14, 2014 - 27
STORES 2014 BIG Show Daily - January 14, 2014 - 28
STORES 2014 BIG Show Daily - January 14, 2014 - 29
STORES 2014 BIG Show Daily - January 14, 2014 - 30
STORES 2014 BIG Show Daily - January 14, 2014 - 31
STORES 2014 BIG Show Daily - January 14, 2014 - 32
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