STORES 2014 BIG Show Daily - January 14, 2014 - 20


Tuesday

20

Keeping Pace with
Fast-Growing Retail Technology

J

ust a few years ago, mobile POS devices
were thought of mainly as a way to expand
the number of payment terminals during special sales events or to handle sales outdoors or in
locations without telephone lines. Now, however,
mobile POS terminals are about much more than

With hand-held devices, the sales associate can
either assure the customer the desired item is in
stock or suggest ordering from the store's online
outlet or other store location, and have the item
shipped to the customer.

Come into the
retail store of the future.

payments: Retailers are finding ways to use
them to enhance the in-store experience for
their customers and increase sales.
"This is the fastest-growing technology in retail," said Andy Graham, president
of mobile POS device provider Infinite Peripherals. "A survey with our retail contacts
shows that a combination of mobile/EMV
POS devices will overtake card swipe devices as the dominant way to pay at retail
locations within 36 months."
Urban Outfitters has said it is moving
entirely to mobile POS, and other retailers are considering it as well. "In Apple
stores, traditional POS devices are almost
gone," Graham said. "Even in stores like
Nordstrom, you frequently see sales associates on the floor with [mobile devices]
handling sales."
The primary difference in the field
today is, "We're seeing mobile POS
being used to close the deal," said
Jerry Rightmer, president and CTO of
Starmount, a provider of in-store mobile
technology solutions. "Retailers are being able to see into their inventory while
they're still in the aisle with the customer.
If the product being sought by a customer
is not available in that store, the clerk can
see if it can be fulfilled from other stores
or from the chain's network of inventory."
In addition to the ability to conduct inventory searches, "The sales associate has
access to more customer user information,
so he or she can make a better decision of
what products to promote," Rightmer said.
"There is more of an opportunity to upsell
or cross-sell the customer."
Nick D'Alessio, global retail practice
leader for POS hardware manufacturer Zebra Technologies, agrees. "This is the No.
1 application required by the retailers we
serve," he said. "Retailers want to augment
the abilities of sales associates with mobile
devices so that they can gain access to the
information that helps them close the sale."

Anticipating customer
demand
Retailers across the globe are deploying our powerful mobile apps and arming their store managers,
store associates, and customers. In fact, we were just recognized as the #1 Retail Software Vendor in
the 2013 Retail Information Systems News Leaderboard. To find out how we can help you deliver
a dramatically better shopping experience and achieve new levels of customer loyalty, sales, and
operational efficiency, stop by our booth at the NRF.

Booth #3947

There are a number of ways retailers
are using these devices. In shoe stores,
retailers can check to see if a customer's
style, size and color preference is in stock
rather than going to the back room, only
to return with a stack of suggested alternatives if the desired shoes aren't available.
With the hand-held device, the sales associate can either assure the customer the
desired item is in stock or suggest ordering
from the store's online outlet or another
store location, and have the item shipped
to the customer.
Mobile devices also allow retailers to
reduce the length of checkout lines. If a
store has two cash registers in a department
and a queue forms, other sales associates
can come over with hand-held devices.
See "Technology" on page 21


http://www.microstrategy.com/

Table of Contents for the Digital Edition of STORES 2014 BIG Show Daily - January 14, 2014

STORES 2014 BIG Show Daily - January 14, 2014 - 1
STORES 2014 BIG Show Daily - January 14, 2014 - 2
STORES 2014 BIG Show Daily - January 14, 2014 - 3
STORES 2014 BIG Show Daily - January 14, 2014 - 4
STORES 2014 BIG Show Daily - January 14, 2014 - 5
STORES 2014 BIG Show Daily - January 14, 2014 - 6
STORES 2014 BIG Show Daily - January 14, 2014 - 7
STORES 2014 BIG Show Daily - January 14, 2014 - 8
STORES 2014 BIG Show Daily - January 14, 2014 - 9
STORES 2014 BIG Show Daily - January 14, 2014 - 10
STORES 2014 BIG Show Daily - January 14, 2014 - 11
STORES 2014 BIG Show Daily - January 14, 2014 - 12
STORES 2014 BIG Show Daily - January 14, 2014 - 13
STORES 2014 BIG Show Daily - January 14, 2014 - 14
STORES 2014 BIG Show Daily - January 14, 2014 - 15
STORES 2014 BIG Show Daily - January 14, 2014 - 16
STORES 2014 BIG Show Daily - January 14, 2014 - 17
STORES 2014 BIG Show Daily - January 14, 2014 - 18
STORES 2014 BIG Show Daily - January 14, 2014 - 19
STORES 2014 BIG Show Daily - January 14, 2014 - 20
STORES 2014 BIG Show Daily - January 14, 2014 - 21
STORES 2014 BIG Show Daily - January 14, 2014 - 22
STORES 2014 BIG Show Daily - January 14, 2014 - 23
STORES 2014 BIG Show Daily - January 14, 2014 - 24
STORES 2014 BIG Show Daily - January 14, 2014 - 25
STORES 2014 BIG Show Daily - January 14, 2014 - 26
STORES 2014 BIG Show Daily - January 14, 2014 - 27
STORES 2014 BIG Show Daily - January 14, 2014 - 28
STORES 2014 BIG Show Daily - January 14, 2014 - 29
STORES 2014 BIG Show Daily - January 14, 2014 - 30
STORES 2014 BIG Show Daily - January 14, 2014 - 31
STORES 2014 BIG Show Daily - January 14, 2014 - 32
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