STORES Magazine - January 2018 - 17

CAN AI HELP YOU WITH THAT?

©CHOMBOSAN/SHUTTERSTOCK.COM

Net-A-Porter is turning artificial intelligence into
real insight with an imminent AI tool that will help
consumers choose items based on where
they'll be traveling, and whether it's
for business or pleasure. It should
come as no surprise: The online
luxury retailer announced a
London tech hub last summer,
aimed at accelerating innovation
and delivering best-in-class
technologies.
"In our sector in fashion and
luxury, personalization is key
because knowing the customer
helps us serve them better -
more so than other industry,"
Net-A-Porter chief information
officer Alex Alexander told the
London-based Retail Gazette. "AI is the next
step and we want to remain at the forefront."

BIORHYTHMIC BEAUTY
Should a woman's beauty routine be
adapted to her hormonal cycle?
Women may not have considered that
possibility before, but most are quick to
attest that hormonal skin is a very real
thing. And in a world where consumers
test their genes to determine an optimal
diet and sync daily circadian or biorhythms
to activity levels, the prospect of shifting
one's skin care regimen to target specific
hormonal phases including menstruation,
pregnancy and breastfeeding seems right
for today's conversations.
Amareta co-founders Claire Zhao and
Jennifer White worked in holistic wellness
and clean beauty for some time before
partnering to formulate this collection.
Products are infused with plant extracts and oils, free of
hormone-disrupting chemicals and any synthetic preservatives
or fragrances.

STORES.ORG

Zhoa insists that for someone in
tune with their body, it's apparent that
the skin needs different ingredients
throughout the menstrual cycle,
including some products best suited
for the luteal phase when breakouts
are more likely. The brand also creates
products specifically for pregnant
women, who have their own array of
hormonal woes.
Amareta is part of a growing category
of personal hygiene brands putting
women's cycles at the centerpiece of
their collections, including The Honey
Pot Company, Lola, Sustain Natural
and Love Wellness. With wellness
and beauty interlocking, brands that
encourage women to pay attention to their bodies' cues and
adopt self-care rituals are gaining popularity, but time will tell
whether these niche products have staying power.

STORES January 2018 17


http://www.STORES.ORG

Table of Contents for the Digital Edition of STORES Magazine - January 2018

Editor’s Page
President’s Page
Retail Politics
NRF News
TRENDS
Retail People
Disruption Is the New Normal in Retail
20 Ideas Worth Stealing
Drug Store Cowboy
C2W
TECHNOLOGY
WORKFORCE MANAGEMENT
OMNICHANNEL
AI
MARKETING
FINANCE
BUSINESS OPERATIONS
STARTUP SPOTLIGHT
SECURITY
HUMAN RESOURCES
POV
Communities
End Cap
STORES Magazine - January 2018 - intro
STORES Magazine - January 2018 - cover1
STORES Magazine - January 2018 - cover2
STORES Magazine - January 2018 - 3
STORES Magazine - January 2018 - 4
STORES Magazine - January 2018 - 5
STORES Magazine - January 2018 - Editor’s Page
STORES Magazine - January 2018 - 7
STORES Magazine - January 2018 - President’s Page
STORES Magazine - January 2018 - 9
STORES Magazine - January 2018 - 10
STORES Magazine - January 2018 - 11
STORES Magazine - January 2018 - Retail Politics
STORES Magazine - January 2018 - NRF News
STORES Magazine - January 2018 - TRENDS
STORES Magazine - January 2018 - 15
STORES Magazine - January 2018 - 16
STORES Magazine - January 2018 - 17
STORES Magazine - January 2018 - 18
STORES Magazine - January 2018 - 19
STORES Magazine - January 2018 - Retail People
STORES Magazine - January 2018 - 21
STORES Magazine - January 2018 - Disruption Is the New Normal in Retail
STORES Magazine - January 2018 - 23
STORES Magazine - January 2018 - 24
STORES Magazine - January 2018 - 25
STORES Magazine - January 2018 - 20 Ideas Worth Stealing
STORES Magazine - January 2018 - 27
STORES Magazine - January 2018 - 28
STORES Magazine - January 2018 - 29
STORES Magazine - January 2018 - 30
STORES Magazine - January 2018 - 31
STORES Magazine - January 2018 - 32
STORES Magazine - January 2018 - 33
STORES Magazine - January 2018 - 34
STORES Magazine - January 2018 - 35
STORES Magazine - January 2018 - Drug Store Cowboy
STORES Magazine - January 2018 - 37
STORES Magazine - January 2018 - 38
STORES Magazine - January 2018 - 39
STORES Magazine - January 2018 - C2W
STORES Magazine - January 2018 - TECHNOLOGY
STORES Magazine - January 2018 - 42
STORES Magazine - January 2018 - 43
STORES Magazine - January 2018 - WORKFORCE MANAGEMENT
STORES Magazine - January 2018 - 45
STORES Magazine - January 2018 - OMNICHANNEL
STORES Magazine - January 2018 - 47
STORES Magazine - January 2018 - AI
STORES Magazine - January 2018 - 49
STORES Magazine - January 2018 - MARKETING
STORES Magazine - January 2018 - 51
STORES Magazine - January 2018 - FINANCE
STORES Magazine - January 2018 - 53
STORES Magazine - January 2018 - BUSINESS OPERATIONS
STORES Magazine - January 2018 - 55
STORES Magazine - January 2018 - STARTUP SPOTLIGHT
STORES Magazine - January 2018 - 57
STORES Magazine - January 2018 - SECURITY
STORES Magazine - January 2018 - 59
STORES Magazine - January 2018 - 60
STORES Magazine - January 2018 - HUMAN RESOURCES
STORES Magazine - January 2018 - 62
STORES Magazine - January 2018 - 63
STORES Magazine - January 2018 - POV
STORES Magazine - January 2018 - Communities
STORES Magazine - January 2018 - End Cap
STORES Magazine - January 2018 - cover3
STORES Magazine - January 2018 - cover4
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