STORES Magazine - January 2018 - 20

n

RETAIL PEOPLE

WHERE ONLINE AND
PERSONAL SHOPPING MEET
by JANET GROEBER

C

onsider the convenience of online shopping, add a personal shopping assistant who is also an
experienced stylist, and the result is close to Boon + Gable, which debuted in 2016. Co-founder Diane
Loviglio sees her startup as a tech-enabled, in-home channel for established bricks-and-mortar retailers.

DIANE LOVIGLIO
Co-founder and CEO
Boon + Gable
San Francisco

Loviglio is both techie and entrepreneur.
Before founding Boon + Gable, she was the first
qualitative user-experience researcher for Mozilla.
Prior to that, Loviglio started Wattbot, an online
recommendation service to help homeowners
save money on energy bills. She conceived Boon
+ Gable to help shoppers solve the inefficient
and frustrating shopping process by combining
algorithms with mobile-enabled stylists who come
to shoppers with hand-selected fashions.
In addition to Loviglio, Boon + Gable's
cofounders include Chief Operating Officer
Nicole Chiu-Wang and Chief Technical Officer
Gilman Tolle.
What was the inspiration for Boon + Gable?

Understanding that my time was more valuable
than money when it came to shopping for clothing.
I'd fallen in a rut of wearing jeans, a plain T-shirt

and sandals, but when I went shopping, I would
get super frustrated. I had tried working with
local in-store stylists, but that really didn't go
anywhere until I met stylist Nicole Chiu-Wang,
who helped me at my home.
How does Boon + Gable work?

The customer downloads our app and fills out
a style profile. This is where they enter their sizes
and the price ranges they're comfortable with.
The profile also captures style preferences, plus
the brands the customer likes and dislikes.
We extend the reach of bricks-and-mortar
clothing retailers by sending a personal stylist to
the client's home with 20 items of clothing with a
good mix of high- and low-priced items based on
their style profile. They book a home visit on our
app, so the customer has the comfort of their own
home for a one-hour appointment where they can
buy the merchandise right then and there.
The stylist is able to pull items from the
customer's own closet to help them figure out
how to wear the new things we brought. Available
brands range from Alexander Wang, Ted Baker
and John Varvatos to Paige Denim, Vince,
Madewell and more.
The concept seems like a throwback to
personal shoppers, when traditional retailers
offered this type of service. But there's
also the tech piece that makes it possible
to cross-sell.

Boon + Gable co-founder and CEO
Diane Loviglio, center, with CTO
Gilman Tolle and COO Nicole Chiu-Wang.

20

STORES January 2018

We think Boon + Gable is the best of both
worlds. It's convenient because we come to you
with a curated selection of clothing. It's personal
because we learned about your preferences
through our style profile and then actually style
you in that one-hour appointment in your home.
You can buy whatever you like, and we handle
the returns. We do charge a 15 percent service fee
on items, but we also pass along sale prices when
we find them. We're helping physical retailers
STORES.ORG


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Table of Contents for the Digital Edition of STORES Magazine - January 2018

Editor’s Page
President’s Page
Retail Politics
NRF News
TRENDS
Retail People
Disruption Is the New Normal in Retail
20 Ideas Worth Stealing
Drug Store Cowboy
C2W
TECHNOLOGY
WORKFORCE MANAGEMENT
OMNICHANNEL
AI
MARKETING
FINANCE
BUSINESS OPERATIONS
STARTUP SPOTLIGHT
SECURITY
HUMAN RESOURCES
POV
Communities
End Cap
STORES Magazine - January 2018 - intro
STORES Magazine - January 2018 - cover1
STORES Magazine - January 2018 - cover2
STORES Magazine - January 2018 - 3
STORES Magazine - January 2018 - 4
STORES Magazine - January 2018 - 5
STORES Magazine - January 2018 - Editor’s Page
STORES Magazine - January 2018 - 7
STORES Magazine - January 2018 - President’s Page
STORES Magazine - January 2018 - 9
STORES Magazine - January 2018 - 10
STORES Magazine - January 2018 - 11
STORES Magazine - January 2018 - Retail Politics
STORES Magazine - January 2018 - NRF News
STORES Magazine - January 2018 - TRENDS
STORES Magazine - January 2018 - 15
STORES Magazine - January 2018 - 16
STORES Magazine - January 2018 - 17
STORES Magazine - January 2018 - 18
STORES Magazine - January 2018 - 19
STORES Magazine - January 2018 - Retail People
STORES Magazine - January 2018 - 21
STORES Magazine - January 2018 - Disruption Is the New Normal in Retail
STORES Magazine - January 2018 - 23
STORES Magazine - January 2018 - 24
STORES Magazine - January 2018 - 25
STORES Magazine - January 2018 - 20 Ideas Worth Stealing
STORES Magazine - January 2018 - 27
STORES Magazine - January 2018 - 28
STORES Magazine - January 2018 - 29
STORES Magazine - January 2018 - 30
STORES Magazine - January 2018 - 31
STORES Magazine - January 2018 - 32
STORES Magazine - January 2018 - 33
STORES Magazine - January 2018 - 34
STORES Magazine - January 2018 - 35
STORES Magazine - January 2018 - Drug Store Cowboy
STORES Magazine - January 2018 - 37
STORES Magazine - January 2018 - 38
STORES Magazine - January 2018 - 39
STORES Magazine - January 2018 - C2W
STORES Magazine - January 2018 - TECHNOLOGY
STORES Magazine - January 2018 - 42
STORES Magazine - January 2018 - 43
STORES Magazine - January 2018 - WORKFORCE MANAGEMENT
STORES Magazine - January 2018 - 45
STORES Magazine - January 2018 - OMNICHANNEL
STORES Magazine - January 2018 - 47
STORES Magazine - January 2018 - AI
STORES Magazine - January 2018 - 49
STORES Magazine - January 2018 - MARKETING
STORES Magazine - January 2018 - 51
STORES Magazine - January 2018 - FINANCE
STORES Magazine - January 2018 - 53
STORES Magazine - January 2018 - BUSINESS OPERATIONS
STORES Magazine - January 2018 - 55
STORES Magazine - January 2018 - STARTUP SPOTLIGHT
STORES Magazine - January 2018 - 57
STORES Magazine - January 2018 - SECURITY
STORES Magazine - January 2018 - 59
STORES Magazine - January 2018 - 60
STORES Magazine - January 2018 - HUMAN RESOURCES
STORES Magazine - January 2018 - 62
STORES Magazine - January 2018 - 63
STORES Magazine - January 2018 - POV
STORES Magazine - January 2018 - Communities
STORES Magazine - January 2018 - End Cap
STORES Magazine - January 2018 - cover3
STORES Magazine - January 2018 - cover4
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