STORES Magazine - January 2018 - 28

n

INNOVATION

keynote address from "This is Us" actress Chrissy
Metz and panels focused on body acceptance and
representation in fashion.
Retailers and designers representing ModCloth,
Lane Bryant, Target and Macy's were in
attendance; plus-size styling service Dia&Co
provided daily fashion shows, and attendees could
try on clothes at a pop-up shop.
Organizers of the event, the brainchild of fashion
bloggers Chastity Garner Valentine and CeCe
Olisa, say they are looking for bigger space in 2018
and hope to triple the number of attendees.
There's clearly a demand for plus-size fashion
- with an emphasis on the latter word. Retailers
would be wise to pay attention to this important
group. - S.S.

EXPAND THE IDEA OF "MAINSTREAM"
There it is on the ASOS website: liquid under-eye concealer, liquid
foundation and bronzer, right next to an angled brow and beard filler
brush from luxury male beauty and grooming brand MMUK MAN. The
line also includes "manscara" and "guyliner."
MMUK MAN is not new - the brand was founded in 2012 - and,
frankly, neither is the idea of men in makeup. But the brand's placement
with ASOS is a major move into the mainstream.
ASOS also sells prestige makeup for women, including brands such as
NARS, Benefit and Stila; last fall, the London-based fashion and beauty
retailer introduced its own line, ASOS Makeup.
MMUK MAN joins numerous other men's grooming products already
in the offering. A 2013 survey of 1,000 U.S. and U.K. adults conducted
by marketing communications company J. Walter Thompson Intelligence
showed that 9 percent of the men polled wore foundation, 10 percent
concealer and 11 percent bronzer. Overall, more than half used skin care
products like moisturizer and eye cream.
It's unclear if these men were borrowing such items from the women
in their lives or buying them themselves. Considering how gender lines
continue to blur in popular culture, it wouldn't be too surprising if others
follow ASOS into the mainstream. - F.S.

28

STORES January 2018

AUTHENTICITY AT EVERY TURN
New York-based food delivery service Tyme
focuses on food without preservatives, additives
or chemicals. It promotes vegan meals, but rather
than pursue the niche of full-time vegans -
estimated at about 6 percent of the U.S. population
in 2017 - Tyme promotes a green-friendly,
part-time vegan lifestyle.
"Most of us love meat, but eating too much of it
is harmful for us and the planet," the website says.
"Plant-based food is the future. But let's be honest,
most 'healthy, natural, vegan' food can taste a little
too ... raw."
The food comes in flavors like soba, Mexican,
Indian and Italian, but good taste is only one
aspect of the service. Packaging is designed to be
durable with less material; lids include nutritional
information in an easy-to-read format. Shoppers
are encouraged to return empty containers for
$1 off their next item, and forks and leftover food
are composted.
Tyme showcases the importance of knowing
everything that's meaningful to niche customers -
and ensuring that every brand touchpoint backs up
that understanding. - S.S.
WIDEN THE AUDIENCE WITH
NEW TECHNOLOGIES
Anyone who's ever used subtitles - regardless of
reason - knows they draw attention away from
the faces of the performers. Screens often are set
near the action, convenient for those in need, but in
the way of those who aren't.
The National Theatre in London's pilot system
for deaf and hard-of-hearing patrons uses Epson
augmented reality glasses that display floating
subtitles of what's happening onstage. They're
available for all performances, rather than just
a select few, and allow users to stay completely
engaged in the action. Users can adjust the

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Table of Contents for the Digital Edition of STORES Magazine - January 2018

Editor’s Page
President’s Page
Retail Politics
NRF News
TRENDS
Retail People
Disruption Is the New Normal in Retail
20 Ideas Worth Stealing
Drug Store Cowboy
C2W
TECHNOLOGY
WORKFORCE MANAGEMENT
OMNICHANNEL
AI
MARKETING
FINANCE
BUSINESS OPERATIONS
STARTUP SPOTLIGHT
SECURITY
HUMAN RESOURCES
POV
Communities
End Cap
STORES Magazine - January 2018 - intro
STORES Magazine - January 2018 - cover1
STORES Magazine - January 2018 - cover2
STORES Magazine - January 2018 - 3
STORES Magazine - January 2018 - 4
STORES Magazine - January 2018 - 5
STORES Magazine - January 2018 - Editor’s Page
STORES Magazine - January 2018 - 7
STORES Magazine - January 2018 - President’s Page
STORES Magazine - January 2018 - 9
STORES Magazine - January 2018 - 10
STORES Magazine - January 2018 - 11
STORES Magazine - January 2018 - Retail Politics
STORES Magazine - January 2018 - NRF News
STORES Magazine - January 2018 - TRENDS
STORES Magazine - January 2018 - 15
STORES Magazine - January 2018 - 16
STORES Magazine - January 2018 - 17
STORES Magazine - January 2018 - 18
STORES Magazine - January 2018 - 19
STORES Magazine - January 2018 - Retail People
STORES Magazine - January 2018 - 21
STORES Magazine - January 2018 - Disruption Is the New Normal in Retail
STORES Magazine - January 2018 - 23
STORES Magazine - January 2018 - 24
STORES Magazine - January 2018 - 25
STORES Magazine - January 2018 - 20 Ideas Worth Stealing
STORES Magazine - January 2018 - 27
STORES Magazine - January 2018 - 28
STORES Magazine - January 2018 - 29
STORES Magazine - January 2018 - 30
STORES Magazine - January 2018 - 31
STORES Magazine - January 2018 - 32
STORES Magazine - January 2018 - 33
STORES Magazine - January 2018 - 34
STORES Magazine - January 2018 - 35
STORES Magazine - January 2018 - Drug Store Cowboy
STORES Magazine - January 2018 - 37
STORES Magazine - January 2018 - 38
STORES Magazine - January 2018 - 39
STORES Magazine - January 2018 - C2W
STORES Magazine - January 2018 - TECHNOLOGY
STORES Magazine - January 2018 - 42
STORES Magazine - January 2018 - 43
STORES Magazine - January 2018 - WORKFORCE MANAGEMENT
STORES Magazine - January 2018 - 45
STORES Magazine - January 2018 - OMNICHANNEL
STORES Magazine - January 2018 - 47
STORES Magazine - January 2018 - AI
STORES Magazine - January 2018 - 49
STORES Magazine - January 2018 - MARKETING
STORES Magazine - January 2018 - 51
STORES Magazine - January 2018 - FINANCE
STORES Magazine - January 2018 - 53
STORES Magazine - January 2018 - BUSINESS OPERATIONS
STORES Magazine - January 2018 - 55
STORES Magazine - January 2018 - STARTUP SPOTLIGHT
STORES Magazine - January 2018 - 57
STORES Magazine - January 2018 - SECURITY
STORES Magazine - January 2018 - 59
STORES Magazine - January 2018 - 60
STORES Magazine - January 2018 - HUMAN RESOURCES
STORES Magazine - January 2018 - 62
STORES Magazine - January 2018 - 63
STORES Magazine - January 2018 - POV
STORES Magazine - January 2018 - Communities
STORES Magazine - January 2018 - End Cap
STORES Magazine - January 2018 - cover3
STORES Magazine - January 2018 - cover4
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