STORES Magazine - January 2018 - 30

n

INNOVATION

THE SHARING ECONOMY CONTINUES
TO EXPAND
Uber. Airbnb. Rent the Runway. DSW? It could
happen. The shoe retailer is moving shoe rentals
beyond the bowling alley.
Why not? It's frustrating to buy a pair of shoes
and then get to the gym or the jobsite - or just
stand in them for 30 minutes at a wedding - and
suddenly find they pinch and hurt.
DSW is evaluating the concept, among others, in
2018; physical stores are undergoing a makeover,
too, returning to the company's warehouse roots.
But the shoe rental service - if adopted - shows
the most potential to be a disruptor.
Places like Rent the Runway have proven
consumers are OK with borrowing someone
else's clothes. Will shoes work? There is such a
personalized fit - and the yet-unanswered question
of whether consumers want to put their feet where
someone else's stinky toes might have been.
There are logistical challenges, too. How many
pairs and what styles need to be available? What is
the cost-per-wear? If DSW can figure all of that out
- and how to overcome the cleanliness factor -
consumers might be one step closer to never owning
anything. - S.S.

People considered it a "hare-brained idea" at first,
says Jonathan Neman, co-founder and co-CEO, but
he pronounced it "so far, so good" last fall.
Speaking at Code Commerce in September,
Neman reiterated the benefits of safety and speed,
and noted that the move had not affected the
company's bottom line.
Those first out of the gate typically are the first
to come upon hurdles. Sweetgreen is no different
in this; other retailers interested in committing to
cash-free commerce would do well to take note of
how it handles the challenges. Sweetgreen's policy,
Fortune magazine reported, does raise "delicate
issues about excluding certain groups of people -
particularly seniors or low-income people who use
only cash - from its stores."
Some simply prefer to use cash for reasons like
budgeting and anonymity, though their numbers
are dwindling. A 2017 U.S. Bank survey reported
that 50 percent of respondents carry cash with
them less than half the time.
Data website MarketingCharts reported in 2016
that those ages 18 to 34 are 13 percent less likely to
pay with cash than older generations, and Gallup
says 62 percent of American adults believe the
country will be cashless within their lifetime. - F.S.
IMMERSIVE EXPERIENCE: THE SEQUEL
Everyone wants to be the star of the show. At
Disney's new Star Wars-themed resort and theme
park, they can be. The hotel will be an immersive
experience, with an interior crafted to resemble
a spaceship and each guest given a part to play.
The staff will all be in character, further driving
the adventure.
"From the second you arrive, you will become
a part of a Star Wars story," says Bob Chapek,
chairman of Walt Disney Parks and Resorts, in a
statement. "It is 100 percent immersive, and the
story will touch every single minute of your day,

CONSIDER THE BENEFITS OF CASHLESS
Salad superstar Sweetgreen stopped accepting
cash in select stores about a year ago, touting faster
service for customers, greater safety for employees
and reduced theft. There are other benefits, too,
including the ability to gather customer data
through digital payments.
30

STORES January 2018

STORES.ORG


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Table of Contents for the Digital Edition of STORES Magazine - January 2018

Editor’s Page
President’s Page
Retail Politics
NRF News
TRENDS
Retail People
Disruption Is the New Normal in Retail
20 Ideas Worth Stealing
Drug Store Cowboy
C2W
TECHNOLOGY
WORKFORCE MANAGEMENT
OMNICHANNEL
AI
MARKETING
FINANCE
BUSINESS OPERATIONS
STARTUP SPOTLIGHT
SECURITY
HUMAN RESOURCES
POV
Communities
End Cap
STORES Magazine - January 2018 - intro
STORES Magazine - January 2018 - cover1
STORES Magazine - January 2018 - cover2
STORES Magazine - January 2018 - 3
STORES Magazine - January 2018 - 4
STORES Magazine - January 2018 - 5
STORES Magazine - January 2018 - Editor’s Page
STORES Magazine - January 2018 - 7
STORES Magazine - January 2018 - President’s Page
STORES Magazine - January 2018 - 9
STORES Magazine - January 2018 - 10
STORES Magazine - January 2018 - 11
STORES Magazine - January 2018 - Retail Politics
STORES Magazine - January 2018 - NRF News
STORES Magazine - January 2018 - TRENDS
STORES Magazine - January 2018 - 15
STORES Magazine - January 2018 - 16
STORES Magazine - January 2018 - 17
STORES Magazine - January 2018 - 18
STORES Magazine - January 2018 - 19
STORES Magazine - January 2018 - Retail People
STORES Magazine - January 2018 - 21
STORES Magazine - January 2018 - Disruption Is the New Normal in Retail
STORES Magazine - January 2018 - 23
STORES Magazine - January 2018 - 24
STORES Magazine - January 2018 - 25
STORES Magazine - January 2018 - 20 Ideas Worth Stealing
STORES Magazine - January 2018 - 27
STORES Magazine - January 2018 - 28
STORES Magazine - January 2018 - 29
STORES Magazine - January 2018 - 30
STORES Magazine - January 2018 - 31
STORES Magazine - January 2018 - 32
STORES Magazine - January 2018 - 33
STORES Magazine - January 2018 - 34
STORES Magazine - January 2018 - 35
STORES Magazine - January 2018 - Drug Store Cowboy
STORES Magazine - January 2018 - 37
STORES Magazine - January 2018 - 38
STORES Magazine - January 2018 - 39
STORES Magazine - January 2018 - C2W
STORES Magazine - January 2018 - TECHNOLOGY
STORES Magazine - January 2018 - 42
STORES Magazine - January 2018 - 43
STORES Magazine - January 2018 - WORKFORCE MANAGEMENT
STORES Magazine - January 2018 - 45
STORES Magazine - January 2018 - OMNICHANNEL
STORES Magazine - January 2018 - 47
STORES Magazine - January 2018 - AI
STORES Magazine - January 2018 - 49
STORES Magazine - January 2018 - MARKETING
STORES Magazine - January 2018 - 51
STORES Magazine - January 2018 - FINANCE
STORES Magazine - January 2018 - 53
STORES Magazine - January 2018 - BUSINESS OPERATIONS
STORES Magazine - January 2018 - 55
STORES Magazine - January 2018 - STARTUP SPOTLIGHT
STORES Magazine - January 2018 - 57
STORES Magazine - January 2018 - SECURITY
STORES Magazine - January 2018 - 59
STORES Magazine - January 2018 - 60
STORES Magazine - January 2018 - HUMAN RESOURCES
STORES Magazine - January 2018 - 62
STORES Magazine - January 2018 - 63
STORES Magazine - January 2018 - POV
STORES Magazine - January 2018 - Communities
STORES Magazine - January 2018 - End Cap
STORES Magazine - January 2018 - cover3
STORES Magazine - January 2018 - cover4
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