STORES Magazine - January 2018 - 33

Partnerships with a burger chain and fitness
facility showcase the value of innovative alliances,
giving customers a chance to work off that triple
burger with a side of mac and cheese in advance.
They might just grab some milk and bread while
they're at it. - S.S.

INSTANT GRATIFICATION:
MORE IMPORTANT THAN EVER
Consumers just don't want to wait. They expect
groceries delivered within two hours, appliances
and power tools the next day. Why should they
wait a month for custom-designed clothing?
Vans and Nike have capitalized on the merger of
trends and technology to allow customers to design
their own products. The two shoe companies are
not alone: Shoes of Prey allows shoppers to design
their own heels; Adidas customers can select any
number of color combinations and personalize
with their name imprinted on the sock liner. In
both cases, however, shoppers must wait weeks for
the custom products to arrive.
As technology has improved, Vans and Nike have
taken advantage. Shoes can now be made in mere
minutes: Nike does it in 90 minutes while Vans can
do it in 15.
Customization has appeal, particularly for
Millennials. According to a recent Y Pulse survey,
75 percent of those ages 13-34 say they are
interested in buying products customized to their
tastes, while 40 percent say they have created
custom products. - S.S.
EXPLORE OPPORTUNITIES IN AI
Looking for just the right vacation spot? Try
adding a little artificial intelligence. Global hotel
STORES.ORG

search platform Trivago has acquired the assets of
machine learning travel startup Tripl to "enhance
trivago's product with personalization technology
which uses both big data and a customer-centric
approach."
Tripl - which won ITB's Start-Ups Battle
2016 - developed an algorithm that helps tailor
recommendations by identifying trends in users'
social media activities and making comparisons
with "in-app data of like-minded users."
"When visiting a restaurant, I prefer those with
few hand-picked entries on the menu, that exactly
match my taste," says Tripl algorithm creator
Hendrik Kleinwächter. "That is what I believe a
modern travel website should look like. There are
billions of combinations, but the user is really only
interested in the most relevant ones."
Rolf Schrömgens, founder and CEO of Trivago,
says the company's competitive advantage is
the speed of learning. "We have always focused
on machine learning and the area of semantic

CONSIDER EVERY ASPECT
Every touchpoint with a brand matters, including its packaging. Lumi
works with brands including MeUndies, Ritual Roasters, Rockets to
Awesome and Threadless to create just the right packaging, ranging from
drawstring cotton bags to rigid kraft mailers and butcher paper.
Lumi "streamlined the production of seasonal packaging for MeUndies,
reducing packaging costs by 20 percent while also speeding up the design
process. The fun designs, ranging from a sunglass-wearing cartoon panda
to colorful lipstick kisses on a black background, increasingly show up in
social media feeds."
Lumi worked with Parachute to create a line of packaging focused
on reliability and affordability, in addition to clean lines that echo the
sensibilities of Parachute's modern bedding. Lumi consolidated purchasing
and reduced packaging costs, but that's not all: Parachute could move
box production significantly closer to its fulfillment center, cutting down
emissions by 95 perecent and lowering freight costs.
Product packaging has long been a unique identifier, but things are
moving to a whole new level. Brand consistency is a beautiful thing - all
the more so when packaging can help with awareness, sustainability and
cost reduction, too. - F.S.

STORES January 2018 33


http://www.STORES.ORG

Table of Contents for the Digital Edition of STORES Magazine - January 2018

Editor’s Page
President’s Page
Retail Politics
NRF News
TRENDS
Retail People
Disruption Is the New Normal in Retail
20 Ideas Worth Stealing
Drug Store Cowboy
C2W
TECHNOLOGY
WORKFORCE MANAGEMENT
OMNICHANNEL
AI
MARKETING
FINANCE
BUSINESS OPERATIONS
STARTUP SPOTLIGHT
SECURITY
HUMAN RESOURCES
POV
Communities
End Cap
STORES Magazine - January 2018 - intro
STORES Magazine - January 2018 - cover1
STORES Magazine - January 2018 - cover2
STORES Magazine - January 2018 - 3
STORES Magazine - January 2018 - 4
STORES Magazine - January 2018 - 5
STORES Magazine - January 2018 - Editor’s Page
STORES Magazine - January 2018 - 7
STORES Magazine - January 2018 - President’s Page
STORES Magazine - January 2018 - 9
STORES Magazine - January 2018 - 10
STORES Magazine - January 2018 - 11
STORES Magazine - January 2018 - Retail Politics
STORES Magazine - January 2018 - NRF News
STORES Magazine - January 2018 - TRENDS
STORES Magazine - January 2018 - 15
STORES Magazine - January 2018 - 16
STORES Magazine - January 2018 - 17
STORES Magazine - January 2018 - 18
STORES Magazine - January 2018 - 19
STORES Magazine - January 2018 - Retail People
STORES Magazine - January 2018 - 21
STORES Magazine - January 2018 - Disruption Is the New Normal in Retail
STORES Magazine - January 2018 - 23
STORES Magazine - January 2018 - 24
STORES Magazine - January 2018 - 25
STORES Magazine - January 2018 - 20 Ideas Worth Stealing
STORES Magazine - January 2018 - 27
STORES Magazine - January 2018 - 28
STORES Magazine - January 2018 - 29
STORES Magazine - January 2018 - 30
STORES Magazine - January 2018 - 31
STORES Magazine - January 2018 - 32
STORES Magazine - January 2018 - 33
STORES Magazine - January 2018 - 34
STORES Magazine - January 2018 - 35
STORES Magazine - January 2018 - Drug Store Cowboy
STORES Magazine - January 2018 - 37
STORES Magazine - January 2018 - 38
STORES Magazine - January 2018 - 39
STORES Magazine - January 2018 - C2W
STORES Magazine - January 2018 - TECHNOLOGY
STORES Magazine - January 2018 - 42
STORES Magazine - January 2018 - 43
STORES Magazine - January 2018 - WORKFORCE MANAGEMENT
STORES Magazine - January 2018 - 45
STORES Magazine - January 2018 - OMNICHANNEL
STORES Magazine - January 2018 - 47
STORES Magazine - January 2018 - AI
STORES Magazine - January 2018 - 49
STORES Magazine - January 2018 - MARKETING
STORES Magazine - January 2018 - 51
STORES Magazine - January 2018 - FINANCE
STORES Magazine - January 2018 - 53
STORES Magazine - January 2018 - BUSINESS OPERATIONS
STORES Magazine - January 2018 - 55
STORES Magazine - January 2018 - STARTUP SPOTLIGHT
STORES Magazine - January 2018 - 57
STORES Magazine - January 2018 - SECURITY
STORES Magazine - January 2018 - 59
STORES Magazine - January 2018 - 60
STORES Magazine - January 2018 - HUMAN RESOURCES
STORES Magazine - January 2018 - 62
STORES Magazine - January 2018 - 63
STORES Magazine - January 2018 - POV
STORES Magazine - January 2018 - Communities
STORES Magazine - January 2018 - End Cap
STORES Magazine - January 2018 - cover3
STORES Magazine - January 2018 - cover4
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