STORES Magazine - January 2018 - 6

n

EDITOR'S PAGE

100 Years Young
T

he year was 1918. The
biggest headline heralded
the end of World War I, while
other prominent news stories
covered the Great Train Wreck
in Nashville and the creation of
time zones and Daylight Saving
Time by the U.S. Congress.
Luminaries Mickey Spillane, Ted
Williams and Leonard Bernstein
were born in 1918, and a new
trade publication intended to
serve the needs of the growing
retail industry published its
first edition.
It was called STORES.
From the early days, there was plenty to write
about. Lord & Taylor, Macy's, Bloomingdale's,
Saks Fifth Avenue, Sears, Nordstrom, J.C.Penney
and Neiman Marcus were already established
retail companies - and in 1918, Brooks Brothers
celebrated its first 100 years in business.
For decades, STORES focused its editorial
coverage on department stores, featuring plenty
of stories about merchandising and marketing.
The pages were filled with articles that discussed
how to better serve the changing customer and
the importance of building relationships and
developing services to cater to shoppers' needs.
We're still discussing those same topics 100
years later. PSFK's latest "The Future of Retail"
report details how our industry is competing
across channels by building an intelligence
foundation - underpinning enhanced customer
experiences with a layer of strategic information
enabled by technology. Retailers are looking for
ways to be more responsive to shifting consumer
priorities and striving to create environments that
cultivate discovery and encourage community.
While connecting with consumers remains a
recurring tenet of success, retail has changed
so much over the years that merchants doing
business in the '60s, '70s - even the '80s
- would be hard-pressed to understand the
challenges their colleagues face today. As the
industry moves swiftly toward convergence where

physical and digital channels
blend as one, disruption has
claimed a prominent seat
in the boardroom. Today's
conversations move from
a frictionless experience
to responsive logistics to
capitalizing on an Internet of
Things-enabled infrastructure.
This month's cover story
discusses how the points
once used to measure retail
performance no longer
apply. With consumers now
shopping across multiple
physical and digital channels,
store closures should not be viewed as a sign of
distress but as a marker of change. As headlines
have shown, companies that refused to evolve
and/or embrace disruption are now suffering
the consequences.
Ecommerce is part of doing business as a
21st-century retailer. It's not killing bricksand-mortar, it's simply a component of the
changing face of this industry - without it, a
retailer's business is half-baked.
In the more than 25 years that I've been
involved in some fashion with STORES, I've
watched it change along with the industry. Our
coverage now spans all types of retail, multiple
channels and emerging hybrid businesses.
We devote pages and pages of coverage to
the role technology plays in our industry; we
celebrate new concepts, have conversations
with industry leaders and forward thinkers
and endeavor to keep a finger on the pulse of
emerging trends.
We think of STORES as a business publication
for retailers, and much like the companies
we feature, we hope to connect with
our customers.
We may be 100 years old, but we're just
getting started.

STORES Magazine
STORES Digital Edition
STORES Mobile Edition
STORES Weekly
1101 New York Avenue, NW
Suite 1200
Washington, D.C. 20005
202/783-7971
SUSAN REDA
Editor, STORES Media
516/437-1245
redas@nrf.com
KRISTINA STEWART
Managing Editor
202/661-3047
stewartk@nrf.com

NAYLOR ASSOCIATION SOLUTIONS
5950 NW 1st Place
Gainesville, FL 32607
800/369-6889
www.naylor.com
HEATHER GREYLING
Group Publisher
hgreyling@naylor.com
MIKE ROSS
Project Manager
mross@naylor.com
SARAH ALLEN
Publication Director
sallen@naylor.com
JENNIFER LIPNER
Associate Editor
jlipner@naylor.com
SHARON LYNNE
Layout and Design
alawind@naylor.com
Advertising Inquiries:
advertising@stores.org
For article reprints, contact
advertising@stores.org
PUBLISHED DECEMBER 2017/NRF-K0118/8232

redas@nrf.com

Follow @Susan_Reda and #STORESMag on Twitter for retail news and trends.
STORES (ISSN 0039-1867) is published nine times per year by the National Retail Federation Inc. 1101 New York Avenue NW, Suite
1200, Washington, D.C. 20005. Periodical postage paid at Washington, D.C. and additional mailing office. POSTMASTER: Send
address change to STORES, 1101 New York Avenue NW, Suite 1200, Washington, D.C. 20005. Vol. 100 No. 1, JANUARY 2018.
©2018, National Retail Federation Inc. All rights reserved. Publications Agreement No. 40609151. CANADA POSTMASTER: Forward
returned copies to Station A, PO Box 54, Windsor ON N9A 6J5.
6

STORES January 2018

STORES.ORG


http://www.naylor.com http://www.STORES.ORG

Table of Contents for the Digital Edition of STORES Magazine - January 2018

Editor’s Page
President’s Page
Retail Politics
NRF News
TRENDS
Retail People
Disruption Is the New Normal in Retail
20 Ideas Worth Stealing
Drug Store Cowboy
C2W
TECHNOLOGY
WORKFORCE MANAGEMENT
OMNICHANNEL
AI
MARKETING
FINANCE
BUSINESS OPERATIONS
STARTUP SPOTLIGHT
SECURITY
HUMAN RESOURCES
POV
Communities
End Cap
STORES Magazine - January 2018 - intro
STORES Magazine - January 2018 - cover1
STORES Magazine - January 2018 - cover2
STORES Magazine - January 2018 - 3
STORES Magazine - January 2018 - 4
STORES Magazine - January 2018 - 5
STORES Magazine - January 2018 - Editor’s Page
STORES Magazine - January 2018 - 7
STORES Magazine - January 2018 - President’s Page
STORES Magazine - January 2018 - 9
STORES Magazine - January 2018 - 10
STORES Magazine - January 2018 - 11
STORES Magazine - January 2018 - Retail Politics
STORES Magazine - January 2018 - NRF News
STORES Magazine - January 2018 - TRENDS
STORES Magazine - January 2018 - 15
STORES Magazine - January 2018 - 16
STORES Magazine - January 2018 - 17
STORES Magazine - January 2018 - 18
STORES Magazine - January 2018 - 19
STORES Magazine - January 2018 - Retail People
STORES Magazine - January 2018 - 21
STORES Magazine - January 2018 - Disruption Is the New Normal in Retail
STORES Magazine - January 2018 - 23
STORES Magazine - January 2018 - 24
STORES Magazine - January 2018 - 25
STORES Magazine - January 2018 - 20 Ideas Worth Stealing
STORES Magazine - January 2018 - 27
STORES Magazine - January 2018 - 28
STORES Magazine - January 2018 - 29
STORES Magazine - January 2018 - 30
STORES Magazine - January 2018 - 31
STORES Magazine - January 2018 - 32
STORES Magazine - January 2018 - 33
STORES Magazine - January 2018 - 34
STORES Magazine - January 2018 - 35
STORES Magazine - January 2018 - Drug Store Cowboy
STORES Magazine - January 2018 - 37
STORES Magazine - January 2018 - 38
STORES Magazine - January 2018 - 39
STORES Magazine - January 2018 - C2W
STORES Magazine - January 2018 - TECHNOLOGY
STORES Magazine - January 2018 - 42
STORES Magazine - January 2018 - 43
STORES Magazine - January 2018 - WORKFORCE MANAGEMENT
STORES Magazine - January 2018 - 45
STORES Magazine - January 2018 - OMNICHANNEL
STORES Magazine - January 2018 - 47
STORES Magazine - January 2018 - AI
STORES Magazine - January 2018 - 49
STORES Magazine - January 2018 - MARKETING
STORES Magazine - January 2018 - 51
STORES Magazine - January 2018 - FINANCE
STORES Magazine - January 2018 - 53
STORES Magazine - January 2018 - BUSINESS OPERATIONS
STORES Magazine - January 2018 - 55
STORES Magazine - January 2018 - STARTUP SPOTLIGHT
STORES Magazine - January 2018 - 57
STORES Magazine - January 2018 - SECURITY
STORES Magazine - January 2018 - 59
STORES Magazine - January 2018 - 60
STORES Magazine - January 2018 - HUMAN RESOURCES
STORES Magazine - January 2018 - 62
STORES Magazine - January 2018 - 63
STORES Magazine - January 2018 - POV
STORES Magazine - January 2018 - Communities
STORES Magazine - January 2018 - End Cap
STORES Magazine - January 2018 - cover3
STORES Magazine - January 2018 - cover4
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http://www.nxtbook.com/nxtbooks/nrfe/STORES0215
http://www.nxtbook.com/naylor/NRFK/NRFG0115
http://www.nxtbook.com/nxtbooks/nrfe/STORES0115
http://www.nxtbook.com/nxtbooks/nrfe/STORES1214
http://www.nxtbook.com/naylor/NRFK/NRFG1114
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http://www.nxtbook.com/nxtbooks/nrfe/STORES0514
http://www.nxtbook.com/nxtbooks/nrfe/STORES_sourcebook2014
http://www.nxtbook.com/nxtbooks/nrfe/STORES0414
http://www.nxtbook.com/nxtbooks/nrfe/STORES0314
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http://www.nxtbook.com/naylor/NRFK/NRFG0114
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http://www.nxtbook.com/nxtbooks/nrfe/STORES1113_buyersguide
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http://www.nxtbook.com/nxtbooks/nrfe/STORES1013
http://www.nxtbook.com/nxtbooks/nrfe/STORES_mediakit2014
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