STORES Magazine - April 2018 - 11
Need to boost interest
in an online dating profile?
Guacamole might just do
the trick, according to dating
site Zoosk, which ranked what
works and doesn't when it comes to
Guacamole will increase inbound
messages by a whopping 144 percent.
Potatoes (101 percent) and chocolate (100
percent) also rank high. Yams, on the other hand, will
cause messages to drop by 77 percent. Protein is the most popular
food group - upping responses by 36 percent. Thanksgiving - a
holiday with plenty of protein, but sans guacamole - was ranked
as the best holiday among online daters.
While food may draw attention initially, it can be as dicey as
jalapeños in that guacamole if the relationship moves to the
next level. Most mentions of food in an initial email message
make it less likely that you'll receive a reply (including, for some
unexplained reason, both avocadoes and guacamole).
As if online daters didn't have enough rules to follow. Now,
they must know when to name check guacamole and when it's a
PRIVATE BRANDS: GET ON BOARD
Private brands play an increasingly important role
in the future of retail. Daymon's first Private Brand
Intelligence Report shows just how consumers think
* 81 percent of U.S. consumers buy private brands
on every or almost every shopping trip.
* 74 percent of consumers indicated that private
brands are now a better value for the money.
* 85 percent of consumers stated that they trust
these products at least as much national brand
* Over half (53 percent) said they shop at a store
specifically for its private brand.
The report, Daymon says, proves that "if you don't
have a solid private brand strategy, you're dead in the
The report compares industry averages and bestin-class examples of current private brand offerings
and shows how the store of the future might be
reimagined to engage customers. It also includes
data on the $3.7 trillion global wellness market - an
area where consumers want more private brands -
and explores private brands at discounters.
STORES previously wrote about the growth - and
importance - of private brands. Read about it in the
STORES April 2018 11