STORES Magazine - April 2018 - 31

n FINANCE

Giving Credit Where Credit is Due
Build.com leverages financing platform to increase approval rates and purchase sizes
by M.V. GREENE

S

pringtime is an especially good
time of the year for the retail home
improvement portal Build.com. Project
professionals, contractors and do-ityourselfers emerge, ready to work on
remodeling projects, upgrades and
maintenance of their homes, businesses and
properties.
Such is a rite of spring for Build.com,
founded in 2000 in Chico, Calif., and
specializing in online merchandising and
sales of products and supplies for bathrooms
and kitchens along with lighting hardware,
plumbing, heating and air conditioning,
décor, furniture and appliances.
Home improvement items can often come
with often-hefty price tags. A high-end
STORES.ORG

steam shower enclosure with a shower
system, for instance, can be more than
$3,000. A new, contemporary island
for the kitchen can start at $1,100, and
the sparkling chandelier above it might
have a price of $500 or more.
Build.com is a prototype onlineonly retailer - a destination for
consumers seeking competitive
pricing, dedicated service and product
advice. Many of the company's more
than 600 employees have titles like
account manager, consumer chat sales
representative and customer experience
chat rep, listed prominently on the
website for direct interaction by email,
live chat or phone.

To ensure fruitful selling seasons, Build.
com needed to bring the same support to
the all-important segment of consumer
financing. If the brand was going to
continue to prosper - Build.com was
rated by STORES as No. 5 in sales growth
among the nation's fastest-growing
retailers for 2017 - consumer-friendly
credit financing had to be available.
SINGLE APPLICATION
That meant addressing two key financing
opportunities, says Build.com project
manager Cory Iler. One was to give
customers more purchasing power, and
the other was to offer them more financing
options.
STORES April 2018 31


http://www.Build.com http://www.Build.com http://www.Build.com http://www.Build.com http://www.Build.com http://www.Build.com http://www.STORES.ORG

Table of Contents for the Digital Edition of STORES Magazine - April 2018

Editor’s Page
President’s Page
Retail Politics
NRF News
TRENDS
C2W
Retail People
A Taste for Success
Want It, Need It, Gotta Have It
SUPPLY CHAIN
TECHNOLOGY
FINANCE
Q&A
MERCHANDISING
BUSINESS OPERATIONS Lowe’s expands training program to help communities in need.
BUSINESS OPERATIONS Bloomin’ Brands uses data to save money and improve the customer experience.
BUSINESS OPERATIONS Grove Collaborative reduces delivery times and improves customer satisfaction.
STARTUP SPOTLIGHT IceCream Labs uses machine learning and visual intelligence to drive ecommerce.
THEFT
SECURITY
POV
Communities
End Cap
STORES Magazine - April 2018 - Intro
STORES Magazine - April 2018 - cover1
STORES Magazine - April 2018 - cover2
STORES Magazine - April 2018 - 3
STORES Magazine - April 2018 - 4
STORES Magazine - April 2018 - 5
STORES Magazine - April 2018 - Editor’s Page
STORES Magazine - April 2018 - President’s Page
STORES Magazine - April 2018 - Retail Politics
STORES Magazine - April 2018 - NRF News
STORES Magazine - April 2018 - TRENDS
STORES Magazine - April 2018 - 11
STORES Magazine - April 2018 - 12
STORES Magazine - April 2018 - 13
STORES Magazine - April 2018 - 14
STORES Magazine - April 2018 - C2W
STORES Magazine - April 2018 - Retail People
STORES Magazine - April 2018 - 17
STORES Magazine - April 2018 - A Taste for Success
STORES Magazine - April 2018 - 19
STORES Magazine - April 2018 - 20
STORES Magazine - April 2018 - 21
STORES Magazine - April 2018 - Want It, Need It, Gotta Have It
STORES Magazine - April 2018 - 23
STORES Magazine - April 2018 - 24
STORES Magazine - April 2018 - 25
STORES Magazine - April 2018 - SUPPLY CHAIN
STORES Magazine - April 2018 - 27
STORES Magazine - April 2018 - 28
STORES Magazine - April 2018 - TECHNOLOGY
STORES Magazine - April 2018 - 30
STORES Magazine - April 2018 - FINANCE
STORES Magazine - April 2018 - 32
STORES Magazine - April 2018 - Q&A
STORES Magazine - April 2018 - MERCHANDISING
STORES Magazine - April 2018 - 35
STORES Magazine - April 2018 - BUSINESS OPERATIONS Lowe’s expands training program to help communities in need.
STORES Magazine - April 2018 - 37
STORES Magazine - April 2018 - BUSINESS OPERATIONS Bloomin’ Brands uses data to save money and improve the customer experience.
STORES Magazine - April 2018 - 39
STORES Magazine - April 2018 - BUSINESS OPERATIONS Grove Collaborative reduces delivery times and improves customer satisfaction.
STORES Magazine - April 2018 - 41
STORES Magazine - April 2018 - STARTUP SPOTLIGHT IceCream Labs uses machine learning and visual intelligence to drive ecommerce.
STORES Magazine - April 2018 - THEFT
STORES Magazine - April 2018 - 44
STORES Magazine - April 2018 - 45
STORES Magazine - April 2018 - SECURITY
STORES Magazine - April 2018 - 47
STORES Magazine - April 2018 - POV
STORES Magazine - April 2018 - Communities
STORES Magazine - April 2018 - End Cap
STORES Magazine - April 2018 - cover3
STORES Magazine - April 2018 - cover4
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