STORES Magazine - May/June 2017 - 20

n

COVER STORY

THE INTERNET OF
THINGS AT WORK
The reality of IoT in retail may look more familiar than you think
by SANDY SMITH

I

f there was any doubt that the Internet of Things in retail is having its moment,
Steve Rowen questions it no more.

The moment of realization came not through
a plethora of headlines and research reports,
but at NRF's annual convention in January.
"Sometimes a show floor can feature lots of
far-distant, futuristic ideas," says Rowen, a
managing partner at RSR Research. "This year
we were pleasantly surprised by how many
practical applications were there."
IoT is being enthusiastically received in retail.
But until now, there has been a question of
how it translates into real-world use.
TANGIBLE IMPLEMENTATION
The Internet of Things is comprised of everyday
objects that are Internet-enabled, allowing them

20

STORES May/June 2017

to connect to each other and share data. Gartner
anticipates that in 2017 there will be 8 billion
connected devices this year - 26 billion by
2020; other forecasters anticipate 50 billion, even
100 billion.
Any conversation about IoT in retail can
quickly move to a discussion of checkout-less
stores or artificial intelligence. In reality, it's not
all that cutting-edge: Ask retail experts where
IoT is headed in the near-term and they'll point
to radio frequency identification, a technology
patented more than four decades ago.
"You could argue that the Internet of Things
isn't disruptive because a lot of the technological
components have been around for a while,"
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Table of Contents for the Digital Edition of STORES Magazine - May/June 2017

Editor’s Page
President’s Page
Retail Politics
NRF News
RETAIL PEOPLE
The Internet of Things at Work
BUSINESS OPERATIONS
CONSUMER TRENDS
C2W
PAYMENTS
BUSINESS OPERATIONS
STORE OPERATIONS
SUPPLY CHAIN
End Cap
NRF Communities Update
POV
OMNICHANNEL
BUSINESS OPERATIONS
CONSUMER TRENDS
STORES at 100
Active Awareness
Start with No
Training for the Worst-case Scenario
Using Data to Outfox the Thief
2017 Loss Prevention Supplier Directory
STORES Magazine - May/June 2017 - Intro
STORES Magazine - May/June 2017 - cover1
STORES Magazine - May/June 2017 - cover2
STORES Magazine - May/June 2017 - 3
STORES Magazine - May/June 2017 - 4
STORES Magazine - May/June 2017 - 5
STORES Magazine - May/June 2017 - Editor’s Page
STORES Magazine - May/June 2017 - 7
STORES Magazine - May/June 2017 - President’s Page
STORES Magazine - May/June 2017 - 9
STORES Magazine - May/June 2017 - Retail Politics
STORES Magazine - May/June 2017 - 11
STORES Magazine - May/June 2017 - NRF News
STORES Magazine - May/June 2017 - 13
STORES Magazine - May/June 2017 - 14
STORES Magazine - May/June 2017 - 15
STORES Magazine - May/June 2017 - 16
STORES Magazine - May/June 2017 - RETAIL PEOPLE
STORES Magazine - May/June 2017 - 18
STORES Magazine - May/June 2017 - 19
STORES Magazine - May/June 2017 - The Internet of Things at Work
STORES Magazine - May/June 2017 - 21
STORES Magazine - May/June 2017 - 22
STORES Magazine - May/June 2017 - 23
STORES Magazine - May/June 2017 - 24
STORES Magazine - May/June 2017 - BUSINESS OPERATIONS
STORES Magazine - May/June 2017 - 26
STORES Magazine - May/June 2017 - 27
STORES Magazine - May/June 2017 - CONSUMER TRENDS
STORES Magazine - May/June 2017 - 29
STORES Magazine - May/June 2017 - 30
STORES Magazine - May/June 2017 - C2W
STORES Magazine - May/June 2017 - PAYMENTS
STORES Magazine - May/June 2017 - 33
STORES Magazine - May/June 2017 - 34
STORES Magazine - May/June 2017 - BUSINESS OPERATIONS
STORES Magazine - May/June 2017 - 36
STORES Magazine - May/June 2017 - 37
STORES Magazine - May/June 2017 - STORE OPERATIONS
STORES Magazine - May/June 2017 - 39
STORES Magazine - May/June 2017 - SUPPLY CHAIN
STORES Magazine - May/June 2017 - 41
STORES Magazine - May/June 2017 - OMNICHANNEL
STORES Magazine - May/June 2017 - 43
STORES Magazine - May/June 2017 - BUSINESS OPERATIONS
STORES Magazine - May/June 2017 - 45
STORES Magazine - May/June 2017 - CONSUMER TRENDS
STORES Magazine - May/June 2017 - 47
STORES Magazine - May/June 2017 - STORES at 100
STORES Magazine - May/June 2017 - 49
STORES Magazine - May/June 2017 - 50
STORES Magazine - May/June 2017 - Active Awareness
STORES Magazine - May/June 2017 - LP52
STORES Magazine - May/June 2017 - LP53
STORES Magazine - May/June 2017 - Start with No
STORES Magazine - May/June 2017 - LP55
STORES Magazine - May/June 2017 - LP56
STORES Magazine - May/June 2017 - LP57
STORES Magazine - May/June 2017 - Training for the Worst-case Scenario
STORES Magazine - May/June 2017 - LP59
STORES Magazine - May/June 2017 - Using Data to Outfox the Thief
STORES Magazine - May/June 2017 - LP61
STORES Magazine - May/June 2017 - 2017 Loss Prevention Supplier Directory
STORES Magazine - May/June 2017 - LP63
STORES Magazine - May/June 2017 - LP64
STORES Magazine - May/June 2017 - LP65
STORES Magazine - May/June 2017 - LP66
STORES Magazine - May/June 2017 - LP67
STORES Magazine - May/June 2017 - LP68
STORES Magazine - May/June 2017 - LP69
STORES Magazine - May/June 2017 - LP70
STORES Magazine - May/June 2017 - LP71
STORES Magazine - May/June 2017 - LP72
STORES Magazine - May/June 2017 - LP73
STORES Magazine - May/June 2017 - LP74
STORES Magazine - May/June 2017 - LP75
STORES Magazine - May/June 2017 - LP76
STORES Magazine - May/June 2017 - LP77
STORES Magazine - May/June 2017 - LP78
STORES Magazine - May/June 2017 - LP79
STORES Magazine - May/June 2017 - LP80
STORES Magazine - May/June 2017 - LP81
STORES Magazine - May/June 2017 - LP82
STORES Magazine - May/June 2017 - cover3
STORES Magazine - May/June 2017 - cover4
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