STORES Magazine - May/June 2017 - LP80

n

POV

New Powers of Observation
By JIM PAUL
Jim Paul is the director of sales for ClickIt Inc.

Video management systems have come a long way from the early analog cameras connected
to a VCR. Video has evolved from simple VCRs to digital video to advances such as analytics.
New cutting-edge surveillance and video management technology on the market is robust and
powerful, yet easy to use and install.
The art of identifying an individual
can be converted into science. When
an individual enters a retail location,
they are assigned an anonymous ID
that stays with them for their entire
visit. In fact, that ID remains with the
individual from visit to visit, and across
locations within a retail chain. At the
most basic level, an anonymous ID
can identify an individual that visits
a store and then identify that same
person again when there's another
opportunity. Just like Internet analytics
track consumer-shopping patterns,
the anonymous ID catalogs shoppers'
visits to bricks-and-mortar retail
locations.
Loss prevention, both internal and
external, is an ongoing struggle for
retailers. Stopping shrink before it
happens is an optimal way to reduce
loss. But when avoidance isn't
possible, retailers want to be able
to take quick action to pinpoint the
evidence. For the asset protection
community, using anonymous IDs is a missing piece to an often
complicated puzzle. The technology has the ability to penetrate
troublemakers' disguises through its exclusive anonymous ID. Any
prior visit by any individual anywhere in a retail chain can be quickly
assessed by the ID, dramatically increasing the odds of apprehending
suspects. Were the anonymously identified person to enter any store
in a chain, management is notified locally and remotely. It also has the
potential to track and report the IDs of persons activating electronic
article surveillance systems.
Will this technology help curb malevolent employee and customer
behavior? Of course. From data to assist in reducing losses and neverbefore loss prevention techniques, assigning an anonymous ID to an
individual will be a game changer.
The real-time anonymous ID enables retailers to safeguard assets
and employees by quickly detecting and identifying risks. Loss
prevention is one of the most popular use cases, but is by no means

80

STORES May/June 2017

the only one - it isn't just about
identifying the "bad guys."
The real strength lies in the
data it can provide, data that
is advantageous to bricks-andmortar businesses looking to
drive sales. By assigning these
anonymous IDs, it is possible
to passively track and collect
information about shoppers.
Imagine a dashboard view
which clearly distinguishes
employee versus customer, firsttime shoppers, repeat visitors,
duration of visit and even
identifies an individual who has
shoplifted in two of a chain's
other store locations in the past
month.
The technology is based
on the fundamental idea of
enabling retailers to have:
* Quick detection and
identification of potential or
previous known troublemakers
from any location nationwide
* Real-time alerts to central management and store
management
* Cloud-based centralized monitoring
* Measurements for frequency and duration of customer visits
* Ability to map path traversed by anonymous ID
* Shopper dwell time analysis
* Visual heat map against a store's planogram
* Data anomalies at point of sale
* Market promotions based on in-store and seasons
ClickIt Inc. has designed Virtual Lineup to be an essential retail
tool for protection and increased sales. Its dashboard view simplifies
analytics. This proactive control is self-contained and easy to install.
If a business can set up a VMS supporting IP cameras, it can have
Virtual Lineup measuring and protecting investments, employees
and assets.

STORES.ORG


http://www.STORES.ORG

Table of Contents for the Digital Edition of STORES Magazine - May/June 2017

Editor’s Page
President’s Page
Retail Politics
NRF News
RETAIL PEOPLE
The Internet of Things at Work
BUSINESS OPERATIONS
CONSUMER TRENDS
C2W
PAYMENTS
BUSINESS OPERATIONS
STORE OPERATIONS
SUPPLY CHAIN
End Cap
NRF Communities Update
POV
OMNICHANNEL
BUSINESS OPERATIONS
CONSUMER TRENDS
STORES at 100
Active Awareness
Start with No
Training for the Worst-case Scenario
Using Data to Outfox the Thief
2017 Loss Prevention Supplier Directory
STORES Magazine - May/June 2017 - Intro
STORES Magazine - May/June 2017 - cover1
STORES Magazine - May/June 2017 - cover2
STORES Magazine - May/June 2017 - 3
STORES Magazine - May/June 2017 - 4
STORES Magazine - May/June 2017 - 5
STORES Magazine - May/June 2017 - Editor’s Page
STORES Magazine - May/June 2017 - 7
STORES Magazine - May/June 2017 - President’s Page
STORES Magazine - May/June 2017 - 9
STORES Magazine - May/June 2017 - Retail Politics
STORES Magazine - May/June 2017 - 11
STORES Magazine - May/June 2017 - NRF News
STORES Magazine - May/June 2017 - 13
STORES Magazine - May/June 2017 - 14
STORES Magazine - May/June 2017 - 15
STORES Magazine - May/June 2017 - 16
STORES Magazine - May/June 2017 - RETAIL PEOPLE
STORES Magazine - May/June 2017 - 18
STORES Magazine - May/June 2017 - 19
STORES Magazine - May/June 2017 - The Internet of Things at Work
STORES Magazine - May/June 2017 - 21
STORES Magazine - May/June 2017 - 22
STORES Magazine - May/June 2017 - 23
STORES Magazine - May/June 2017 - 24
STORES Magazine - May/June 2017 - BUSINESS OPERATIONS
STORES Magazine - May/June 2017 - 26
STORES Magazine - May/June 2017 - 27
STORES Magazine - May/June 2017 - CONSUMER TRENDS
STORES Magazine - May/June 2017 - 29
STORES Magazine - May/June 2017 - 30
STORES Magazine - May/June 2017 - C2W
STORES Magazine - May/June 2017 - PAYMENTS
STORES Magazine - May/June 2017 - 33
STORES Magazine - May/June 2017 - 34
STORES Magazine - May/June 2017 - BUSINESS OPERATIONS
STORES Magazine - May/June 2017 - 36
STORES Magazine - May/June 2017 - 37
STORES Magazine - May/June 2017 - STORE OPERATIONS
STORES Magazine - May/June 2017 - 39
STORES Magazine - May/June 2017 - SUPPLY CHAIN
STORES Magazine - May/June 2017 - 41
STORES Magazine - May/June 2017 - OMNICHANNEL
STORES Magazine - May/June 2017 - 43
STORES Magazine - May/June 2017 - BUSINESS OPERATIONS
STORES Magazine - May/June 2017 - 45
STORES Magazine - May/June 2017 - CONSUMER TRENDS
STORES Magazine - May/June 2017 - 47
STORES Magazine - May/June 2017 - STORES at 100
STORES Magazine - May/June 2017 - 49
STORES Magazine - May/June 2017 - 50
STORES Magazine - May/June 2017 - Active Awareness
STORES Magazine - May/June 2017 - LP52
STORES Magazine - May/June 2017 - LP53
STORES Magazine - May/June 2017 - Start with No
STORES Magazine - May/June 2017 - LP55
STORES Magazine - May/June 2017 - LP56
STORES Magazine - May/June 2017 - LP57
STORES Magazine - May/June 2017 - Training for the Worst-case Scenario
STORES Magazine - May/June 2017 - LP59
STORES Magazine - May/June 2017 - Using Data to Outfox the Thief
STORES Magazine - May/June 2017 - LP61
STORES Magazine - May/June 2017 - 2017 Loss Prevention Supplier Directory
STORES Magazine - May/June 2017 - LP63
STORES Magazine - May/June 2017 - LP64
STORES Magazine - May/June 2017 - LP65
STORES Magazine - May/June 2017 - LP66
STORES Magazine - May/June 2017 - LP67
STORES Magazine - May/June 2017 - LP68
STORES Magazine - May/June 2017 - LP69
STORES Magazine - May/June 2017 - LP70
STORES Magazine - May/June 2017 - LP71
STORES Magazine - May/June 2017 - LP72
STORES Magazine - May/June 2017 - LP73
STORES Magazine - May/June 2017 - LP74
STORES Magazine - May/June 2017 - LP75
STORES Magazine - May/June 2017 - LP76
STORES Magazine - May/June 2017 - LP77
STORES Magazine - May/June 2017 - LP78
STORES Magazine - May/June 2017 - LP79
STORES Magazine - May/June 2017 - LP80
STORES Magazine - May/June 2017 - LP81
STORES Magazine - May/June 2017 - LP82
STORES Magazine - May/June 2017 - cover3
STORES Magazine - May/June 2017 - cover4
http://www.nxtbook.com/naylor/NRFK/NRFK0318
http://www.nxtbook.com/naylor/NRFK/NRFK0218
http://www.nxtbook.com/nxtbooks/nrf/STORES_bigshowdaily20180116
http://www.nxtbook.com/nxtbooks/nrf/STORES_bigshowdaily20180115
http://www.nxtbook.com/nxtbooks/nrf/STORES_bigshowdaily20180114
http://www.nxtbook.com/nxtbooks/nrf/STORES2018_preview
http://www.nxtbook.com/naylor/NRFK/NRFK0118
http://www.nxtbook.com/naylor/NRFK/NRFK0917
http://www.nxtbook.com/naylor/NRFK/NRFK0817
http://www.nxtbook.com/naylor/NRFA/NRFA0017
http://www.nxtbook.com/naylor/NRFA/NRFA0317
http://www.nxtbook.com/naylor/NRFK/NRFK0717
http://www.nxtbook.com/naylor/NRFK/NRFK0617
http://www.nxtbook.com/naylor/NRFK/NRFK0517
http://www.nxtbook.com/naylor/NRFK/NRFK0417
http://www.nxtbook.com/naylor/NRFK/NRFK0317
http://www.nxtbook.com/naylor/NRFK/NRFK0217
http://www.nxtbook.com/nxtbooks/nrf/STORES_bigshowdaily20170117
http://www.nxtbook.com/nxtbooks/nrf/STORES_bigshowdaily20170116
http://www.nxtbook.com/nxtbooks/nrf/STORES_bigshowdaily20170115
http://www.nxtbook.com/naylor/NRFK/NRFE0017
http://www.nxtbook.com/naylor/NRFK/STORES2017_Preview
http://www.nxtbook.com/nxtbooks/nrf/STORES0117
http://www.nxtbook.com/nxtbooks/nrf/STORES1216
http://www.nxtbook.com/nxtbooks/nrf/STORES1116
http://www.nxtbook.com/nxtbooks/nrf/STORES1116v2
http://www.nxtbook.com/nxtbooks/nrf/STORES1016_esri
http://www.nxtbook.com/nxtbooks/nrf/STORES1016_radial
http://www.nxtbook.com/nxtbooks/nrf/STORES1016
http://www.nxtbook.com/nxtbooks/nrf/STORES0916_customcontent
http://www.nxtbook.com/nxtbooks/nrf/STORES0916
http://www.nxtbook.com/nxtbooks/nrf/STORES0816
http://www.nxtbook.com/nxtbooks/nrf/STORES0716_jestacustomcontent
http://www.nxtbook.com/nxtbooks/nrf/STORES0716
http://www.nxtbook.com/nxtbooks/nrf/STORES0616
http://www.nxtbook.com/nxtbooks/nrf/STORES_sourcebook2016
http://www.nxtbook.com/nxtbooks/nrf/STORES0516
http://www.nxtbook.com/naylor/NRFK/NRFE0416
http://www.nxtbook.com/nxtbooks/nrf/STORES0416
http://www.nxtbook.com/nxtbooks/nrf/STORES0316_visualsearch
http://www.nxtbook.com/nxtbooks/nrf/STORES0316
http://www.nxtbook.com/nxtbooks/nrf/STORES0216
http://www.nxtbook.com/nxtbooks/nrf/STORES2016_20160119
http://www.nxtbook.com/nxtbooks/nrf/STORES2016_20160118
http://www.nxtbook.com/nxtbooks/nrf/STORES2016_20160117
http://www.nxtbook.com/naylor/NRFK/NRFE0016
http://www.nxtbook.com/nxtbooks/nrf/STORES2016_Preview
http://www.nxtbook.com/nxtbooks/nrf/STORES0116
http://www.nxtbook.com/naylor/NRFK/NRFC1215
http://www.nxtbook.com/nxtbooks/nrf/STORES1215
http://www.nxtbook.com/nxtbooks/nrf/STORES1115_buyersguide
http://www.nxtbook.com/nxtbooks/nrf/STORES1115
http://www.nxtbook.com/naylor/NRFK/NRFE1015
http://www.nxtbook.com/naylor/NRFK/NRFC1015
http://www.nxtbook.com/naylor/NRFK/NRFE0915
http://www.nxtbook.com/naylor/NRFK/NRFM0016
http://www.nxtbook.com/naylor/NRFK/NRFE0815
http://www.nxtbook.com/naylor/NRFK/NRFE0715
http://www.nxtbook.com/naylor/NRFK/NRFE0615
http://www.nxtbook.com/naylor/NRFK/NRFD0015
http://www.nxtbook.com/naylor/NRFK/NRFS0015
http://www.nxtbook.com/naylor/NRFK/NRFE0515
http://www.nxtbook.com/naylor/NRFK/NRFC0315
http://www.nxtbook.com/nxtbooks/nrfe/STORES0415
http://www.nxtbook.com/nxtbooks/nrfe/STORES0315
http://www.nxtbook.com/nxtbooks/nrfe/STORES0215
http://www.nxtbook.com/naylor/NRFK/NRFG0115
http://www.nxtbook.com/nxtbooks/nrfe/STORES0115
http://www.nxtbook.com/nxtbooks/nrfe/STORES1214
http://www.nxtbook.com/naylor/NRFK/NRFG1114
http://www.nxtbook.com/nxtbooks/nrfe/STORES1114
http://www.nxtbook.com/nxtbooks/nrfe/STORES1014
http://www.nxtbook.com/naylor/NRFK/NRFM0015
http://www.nxtbook.com/nxtbooks/nrfe/STORES0914
http://www.nxtbook.com/nxtbooks/nrfe/STORES0814
http://www.nxtbook.com/nxtbooks/nrfe/STORES0714
http://www.nxtbook.com/nxtbooks/nrfe/STORES0614
http://www.nxtbook.com/nxtbooks/nrfe/STORES0514
http://www.nxtbook.com/nxtbooks/nrfe/STORES_sourcebook2014
http://www.nxtbook.com/nxtbooks/nrfe/STORES0414
http://www.nxtbook.com/nxtbooks/nrfe/STORES0314
http://www.nxtbook.com/nxtbooks/nrfe/STORES0214
http://www.nxtbook.com/naylor/NRFK/NRFG0114
http://www.nxtbook.com/nxtbooks/nrfe/STORES0114
http://www.nxtbook.com/nxtbooks/nrfe/STORES1213
http://www.nxtbook.com/nxtbooks/nrfe/STORES1113_buyersguide
http://www.nxtbook.com/nxtbooks/nrfe/STORES1113
http://www.nxtbook.com/nxtbooks/nrfe/STORES1013
http://www.nxtbook.com/nxtbooks/nrfe/STORES_mediakit2014
http://www.nxtbook.com/nxtbooks/nrfe/STORES0913
http://www.nxtbook.com/nxtbooks/nrfe/STORES0813
http://www.nxtbook.com/nxtbooks/nrfe/STORES0713
http://www.nxtbook.com/nxtbooks/nrfe/STORES0613
http://www.nxtbook.com/nxtbooks/nrfe/STORES0513
http://www.nxtbook.com/nxtbooks/nrfe/STORES0413
http://www.nxtbook.com/nxtbooks/nrfe/STORES0313
http://www.nxtbook.com/nxtbooks/nrfe/STORES0213
http://www.nxtbook.com/nxtbooks/nrfe/STORES2013_20130115
http://www.nxtbook.com/nxtbooks/nrfe/STORES2013_20130113
http://www.nxtbook.com/nxtbooks/nrfe/STORES2013_20130114
http://www.nxtbook.com/nxtbooks/nrfe/STORES2013_preview
http://www.nxtbook.com/nxtbooks/nrfe/STORES0113
http://www.nxtbook.com/nxtbooks/nrfe/STORES1212
http://www.nxtbook.com/nxtbooks/nrfe/STORES1112
http://www.nxtbook.com/nxtbooks/nrfe/STORES1012
http://www.nxtbook.com/nxtbooks/nrfe/STORES_mediakit2013
http://www.nxtbook.com/nxtbooks/nrfe/STORES0912
http://www.nxtbook.com/nxtbooks/nrfe/STORES0812
http://www.nxtbook.com/nxtbooks/nrfe/STORES0712
http://www.nxtbook.com/nxtbooks/nrfe/STORES0612
http://www.nxtbook.com/nxtbooks/nrfe/STORES0512
http://www.nxtbook.com/nxtbooks/nrfe/STORES0412
http://www.nxtbook.com/nxtbooks/nrfe/STORES0312
http://www.nxtbook.com/nxtbooks/nrfe/STORES0212
http://www.nxtbook.com/nxtbooks/nrfe/STORES2012_preview
http://www.nxtbook.com/nxtbooks/nrfe/STORES0112
http://www.nxtbook.com/nxtbooks/nrfe/STORES1211
http://www.nxtbook.com/nxtbooks/nrfe/STORES1111
http://www.nxtbook.com/nxtbooks/nrfe/STORES1011
http://www.nxtbook.com/nxtbooks/nrfe/STORES_mediakit2012
http://www.nxtbook.com/nxtbooks/nrfe/STORES0911
http://www.nxtbook.com/nxtbooks/nrfe/STORES0811
http://www.nxtbook.com/nxtbooks/nrfe/STORES0711
http://www.nxtbook.com/nxtbooks/nrfe/STORES0611
http://www.nxtbook.com/nxtbooks/nrfe/STORES0511
http://www.nxtbook.com/nxtbooks/nrfe/STORES0411
http://www.nxtbook.com/nxtbooks/nrfe/STORES0311_v2
http://www.nxtbook.com/nxtbooks/nrfe/STORES0311
http://www.nxtbook.com/nxtbooks/nrfe/STORES0211
http://www.nxtbook.com/nxtbooks/nrfe/STORES0111
http://www.nxtbook.com/nxtbooks/nrfe/stores1210
http://www.nxtbook.com/nxtbooks/nrfe/stores_mediakit2011
http://www.nxtbook.com/nxtbooks/nrfe/stores1110
http://www.nxtbook.com/nxtbooks/nrfe/stores1010
http://www.nxtbook.com/nxtbooks/nrfe/stores0910
http://www.nxtbook.com/nxtbooks/nrfe/stores0810
http://www.nxtbook.com/nxtbooks/nrfe/stores0710
http://www.nxtbook.com/nxtbooks/nrfe/stores0610
http://www.nxtbook.com/nxtbooks/nrfe/stores0510
http://www.nxtbook.com/nxtbooks/nrfe/stores0410
http://www.nxtbook.com/nxtbooks/nrfe/stores0310
http://www.nxtbook.com/nxtbooks/nrfe/stores0210
http://www.nxtbook.com/nxtbooks/nrfe/store_bigshow2010_post
http://www.nxtbook.com/nxtbooks/nrfe/stores_bigshow_20100112
http://www.nxtbook.com/nxtbooks/nrfe/stores_bigshow_20100111
http://www.nxtbook.com/nxtbooks/nrfe/stores_bigshow_20100110
http://www.nxtbook.com/nxtbooks/nrfe/stores0110
http://www.nxtbook.com/nxtbooks/nrfe/store_bigshowpreview2010
http://www.nxtbook.com/nxtbooks/nrfe/stores1209
http://www.nxtbook.com/nxtbooks/nrfe/stores1109
http://www.nxtbook.com/nxtbooks/nrfe/stores1009
http://www.nxtbook.com/nxtbooks/nrfe/stores0909
http://www.nxtbook.com/nxtbooks/nrfe/stores0809
http://www.nxtbook.com/nxtbooks/nrfe/stores0709
http://www.nxtbook.com/nxtbooks/nrfe/stores0609
http://www.nxtbook.com/nxtbooks/nrfe/stores0509
http://www.nxtbook.com/nxtbooks/nrfe/stores0409
http://www.nxtbook.com/nxtbooks/nrfe/stores0309
http://www.nxtbook.com/nxtbooks/nrfe/stores0209
http://www.nxtbook.com/nxtbooks/nrfe/stores0109
http://www.nxtbook.com/nxtbooks/nrfe/stores1208
http://www.nxtbook.com/nxtbooks/nrfe/stores1108
http://www.nxtbook.com/nxtbooks/nrfe/stores1008
http://www.nxtbook.com/nxtbooks/nrfe/stores0908
http://www.nxtbook.com/nxtbooks/nrfe/stores0808
http://www.nxtbook.com/nxtbooks/nrfe/stores0708
http://www.nxtbook.com/nxtbooks/nrfe/stores0608
http://www.nxtbook.com/nxtbooks/nrfe/stores0508
http://www.nxtbook.com/nxtbooks/nrfe/stores0408
http://www.nxtbook.com/nxtbooks/nrfe/stores0308
http://www.nxtbook.com/nxtbooks/nrfe/stores0208
http://www.nxtbook.com/nxtbooks/nrfe/stores-globalretail08
http://www.nxtbook.com/nxtbooks/nrfe/stores0108
http://www.nxtbook.com/nxtbooks/nrfe/stores1207
http://www.nxtbook.com/nxtbooks/nrfe/stores1107
http://www.nxtbook.com/nxtbooks/nrfe/stores1007
http://www.nxtbook.com/nxtbooks/nrfe/stores0907
http://www.nxtbook.com/nxtbooks/nrfe/stores0807
http://www.nxtbook.com/nxtbooks/nrfe/stores0707
http://www.nxtbook.com/nxtbooks/nrfe/stores0607
http://www.nxtbook.com/nxtbooks/nrfe/stores0507
http://www.nxtbook.com/nxtbooks/nrfe/stores0407
http://www.nxtbook.com/nxtbooks/nrfe/stores0307
http://www.nxtbook.com/nxtbooks/nrfe/stores0207
http://www.nxtbook.com/nxtbooks/nrfe/stores-globalretail07
http://www.nxtbook.com/nxtbooks/nrfe/stores0107
http://www.nxtbook.com/nxtbooks/nrfe/stores1206
http://www.nxtbook.com/nxtbooks/nrfe/stores1106
http://www.nxtbook.com/nxtbooks/nrfe/stores1006
http://www.nxtbook.com/nxtbooks/nrfe/stores0906
http://www.nxtbook.com/nxtbooks/nrfe/stores0806
http://www.nxtbook.com/nxtbooks/nrfe/stores0706
http://www.nxtbook.com/nxtbooks/nrfe/stores0606
http://www.nxtbook.com/nxtbooks/nrfe/stores0506
http://www.nxtbook.com/nxtbooks/nrfe/stores0406
http://www.nxtbook.com/nxtbooks/nrfe/stores0306
http://www.nxtbook.com/nxtbooks/nrfe/stores0206
http://www.nxtbook.com/nxtbooks/nrfe/stores0106-globalretail
http://www.nxtbook.com/nxtbooks/nrfe/stores0106
http://www.nxtbook.com/nxtbooks/nrfe/stores1205
http://www.nxtbook.com/nxtbooks/nrfe/stores1105
http://www.nxtbookMEDIA.com