STORES Magazine -August 2017 - 28

n

HOT 100 RETAILERS

SOFT GOODS

Company

2015 sales

(000)
Off-price retailing has been called "Amazon-proof" by some
Ascena Retail
industry watchers, though the sobriquet was temporarily
$4,721,000
Group
tarnished this spring when TJX reported first quarter sales that
TJX Companies
$23,557,000
were below expectations and then noted the second quarter
Ross Stores
$11,930,000
might not be a whole lot better.
Academy Sports +
The doom and gloom has been overplayed, suggests Neil
$4,513,000
Outdoors
Saunders, managing director at GlobalData Retail. "While
Under Armour
$3,300,000
neither Marshalls nor TJMaxx has fallen out of favor with
Burlington Coat
consumers, the amount of discounting and markdown activity
$5,036,000
Factory
across the apparel sector resulted in the customers of both
Foot Locker
$5,573,000
chains shopping more widely than usual," Saunders says.
Michael Kors
"You need to think about how to make your business as un$1,752,000
Holdings Ltd.
Amazonable as possible," advises Oliver Chen, an analyst with
Burberry
$623,000
Cowen & Co.
Lululemon
$1,453,000
"One of the advantages the off-price retailers have is the
Athletica
poor performance of the main department store brands," says
Forever 21
$2,387,000
Steve Montgomery, president of b2b Solutions. "As the majors
Torrid
$410,000
falter, the off-price retailers continue to gain access to more
Source: Kantar Retail
and more inventory. The danger comes when either the major
department store brands learn how to better manage inventory or get out of the
business completely."
Amazon occasionally makes noise about getting more serious about the category
and is said to be exploring custom-fit apparel. The company's apparel sales last year are
estimated at $22 billion by Cowen & Co., including clothing sold directly to consumers
plus its cut on apparel sold by third parties through Amazon Marketplace.
Cowen estimates that Amazon now accounts for about 6.6 percent of the retail
apparel market and forecasts it will climb to around 16 percent by 2021. Off-price
retailers currently control about 19 percent of the apparel market, estimates research firm
Morningstar, up from 15 percent five years ago.
"The category is taking massive amounts of share," says Bridget Weishaar, senior
consumer discretionary equity manager for Morningstar. "It is a trend that we don't see
turning around in the near future."

continued from page 26
to more than double; only a couple of months
into the current fiscal year, though, Chewy.com
received a buyout offer from established pet
supply retailer PetSmart. The purchase price was
estimated at $3.35 billion, reportedly the highest
price ever paid for an online startup retailer.
Rounding out the top five is Build.com,

2016 sales
(000)

2015 market
share

2016 market
share

Gain in basis
points

$7,091,000

1.6%

2.3%

74

$25,367,000

7.8%

8.2%

43

$12,864,000

4.0%

4.2%

22

$5,133,000

1.5%

1.7%

17

$3,800,000

1.1%

1.2%

14

$5,497,000

1.7%

1.8%

12

$5,852,000

1.8%

1.9%

5

$1,919,000

0.6%

0.6%

4

$766,000

0.2%

0.2%

4

$1,608,000

0.5%

0.5%

4

$2,553,000

0.8%

0.8%

4

$502,000

0.1%

0.2%

3

the U.S.-based ecommerce retailer owned by
European plumbing supply dealer Wolseley,
which is renaming itself Ferguson this year as it
focuses more on North American markets.
Build.com was founded in 2000 in Chico,
Calif., by university classmates Christian
Friedland and David Bocter. Today the company,
which owns the brands FaucetDirect.com,
Handlesets.com, LightingDirect.com and Venting.
com, has expanded to include lighting, hardware,
appliances, fans, chandeliers and other home
improvement merchandise.
NICHE MARKETING
Most of the Hot 100 Retailers have carved
out a niche for themselves and grow their
businesses by exploiting the opportunities within
that niche. Is there a danger that the specialty
can be too narrowly defined and burgeoning
continued on page 30

28

STORES August 2017

STORES.ORG


http://www.Chewy.com http://www.Build.com http://www.Build.com http://www.FaucetDirect.com http://www.Handlesets.com http://www.LightingDirect.com http://www.STORES.ORG

Table of Contents for the Digital Edition of STORES Magazine -August 2017

Editor’s Page
President’s Page
Retail Politics
NRF News
Trends
Retail People
Hot 100 Retailers
Forward Thinkers
Personalized Pricing
C2W
Q&A
Store Operations
Omnichannel
Marketing
Online
Finance
Business Operations
Startup Spotlight
Security
Fraud
STORES at 100
NRF Communities Update
End Cap
STORES Magazine -August 2017 - intro
STORES Magazine -August 2017 - cover1
STORES Magazine -August 2017 - cover2
STORES Magazine -August 2017 - 3
STORES Magazine -August 2017 - 4
STORES Magazine -August 2017 - 5
STORES Magazine -August 2017 - Editor’s Page
STORES Magazine -August 2017 - 7
STORES Magazine -August 2017 - President’s Page
STORES Magazine -August 2017 - 9
STORES Magazine -August 2017 - Retail Politics
STORES Magazine -August 2017 - NRF News
STORES Magazine -August 2017 - Trends
STORES Magazine -August 2017 - 13
STORES Magazine -August 2017 - 14
STORES Magazine -August 2017 - 15
STORES Magazine -August 2017 - Retail People
STORES Magazine -August 2017 - 17
STORES Magazine -August 2017 - 18
STORES Magazine -August 2017 - Hot 100 Retailers
STORES Magazine -August 2017 - 20
STORES Magazine -August 2017 - 21
STORES Magazine -August 2017 - 22
STORES Magazine -August 2017 - 23
STORES Magazine -August 2017 - 24
STORES Magazine -August 2017 - 25
STORES Magazine -August 2017 - 26
STORES Magazine -August 2017 - 27
STORES Magazine -August 2017 - 28
STORES Magazine -August 2017 - 29
STORES Magazine -August 2017 - 30
STORES Magazine -August 2017 - 31
STORES Magazine -August 2017 - 32
STORES Magazine -August 2017 - 33
STORES Magazine -August 2017 - 34
STORES Magazine -August 2017 - 35
STORES Magazine -August 2017 - Forward Thinkers
STORES Magazine -August 2017 - 37
STORES Magazine -August 2017 - 38
STORES Magazine -August 2017 - 39
STORES Magazine -August 2017 - Personalized Pricing
STORES Magazine -August 2017 - 41
STORES Magazine -August 2017 - 42
STORES Magazine -August 2017 - C2W
STORES Magazine -August 2017 - Q&A
STORES Magazine -August 2017 - 45
STORES Magazine -August 2017 - Store Operations
STORES Magazine -August 2017 - 47
STORES Magazine -August 2017 - Omnichannel
STORES Magazine -August 2017 - 49
STORES Magazine -August 2017 - Marketing
STORES Magazine -August 2017 - 51
STORES Magazine -August 2017 - Online
STORES Magazine -August 2017 - 53
STORES Magazine -August 2017 - Finance
STORES Magazine -August 2017 - 55
STORES Magazine -August 2017 - Business Operations
STORES Magazine -August 2017 - Startup Spotlight
STORES Magazine -August 2017 - 58
STORES Magazine -August 2017 - Security
STORES Magazine -August 2017 - 60
STORES Magazine -August 2017 - Fraud
STORES Magazine -August 2017 - 62
STORES Magazine -August 2017 - 63
STORES Magazine -August 2017 - STORES at 100
STORES Magazine -August 2017 - NRF Communities Update
STORES Magazine -August 2017 - End Cap
STORES Magazine -August 2017 - cover3
STORES Magazine -August 2017 - cover4
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http://www.nxtbook.com/nxtbooks/nrfe/STORES0414
http://www.nxtbook.com/nxtbooks/nrfe/STORES0314
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