STORES Magazine -August 2017 - 59

n

SECURITY

Where Safety and Security Meet
How retailers can avoid a crash course in storefront safety
by LEN LEWIS

I

t was a warm, sunny spring day in New
York City; Times Square was jammed
with the usual throng of tourists and
businesspeople. Then the vibrant but
peaceful scene was shattered when a car
jumped the sidewalk and rammed into
anyone in front of it.
In the end, the Honda Accord
crashed into barriers - but not before
22 people were injured and an 18-yearold woman was dead in an increasingly
common scenario.
Vehicles crash into stores 60 times
daily in the United States, according to
the Storefront Safety Council, causing
some 500 fatalities and massive property
damage. The cost of these incidents
to the insurance industry has been
indicated at hundreds of millions of
dollars per year - and the cost is rising.
"I'm constantly preaching about
safety and teaching young architects
and engineers to do the same," says
Rob Reiter, co-founder of the Storefront
Safety Council, which has collected
data on nearly 10,000 storefront crash
incidents over the past five years. The
association is aware of more than $100
million in claims paid in 2015 and 2016.
STORES.ORG

'CRASH AND GRAB'
With most attention focused on such
issues as shoplifting, organized retail
crime and credit or debit card fraud, the
question rises whether vehicle crashes are
top of mind.
"I think retailers are paying more
attention for several reasons," Reiter says.
"First is the high visibility of terrorist
attacks where vehicles have been used
as weapons," he says. "This is a big deal
for any retailer or mall owner. You've
got to protect your property, customers
and employees."
Terrorism is only one factor; another
issue is theft of a vehicle for what's termed
a "crash and grab."
"That's a big deal due to the high value
of what's being stolen," Reiter says. People
crash into computer stores and cell phone
stores because they represent instant cash.
Check-cashing retailers get hit a lot, he
says, but so do designer retailers.
"Convenience stores get hit all the time
by people who are stealing the ATMS,
and check-cashing places are vulnerable
because many are open 24 hours a day."
Citing a national c-store chain with
7,000 standalone U.S. stores that he says

are hit "13 times a day," he notes other
accidental factors.
"We can't tell how many people are
crashing into them to steal the ATMs. If
you add up c-stores, gas stations, drug
stores and others, crashes are happening
dozens of times per night." Areas like
Dallas and Cleveland are among the
hardest hit, he says.
"It's at a point where cities are saying
you can't install an ATM unless you move
it away from the front of the building in
order to protect it."
MILLIONS IN DAMAGE
The thinking among some retailers
had been that they were better off doing
nothing, rather than install security
measures that failed. But lawyers say
just the opposite, Reiter says, since
big judgments are coming in against
businesses that have failed to take action
- a $32 million judgement against
Cumberland Farms in Massachusetts
was eventually reduced to $20 million.
Sometimes the incident just involves
a broken window and insurance will
take care of it. Other times, there's
more structural damage and someone
STORES August 2017 59


http://www.STORES.ORG

Table of Contents for the Digital Edition of STORES Magazine -August 2017

Editor’s Page
President’s Page
Retail Politics
NRF News
Trends
Retail People
Hot 100 Retailers
Forward Thinkers
Personalized Pricing
C2W
Q&A
Store Operations
Omnichannel
Marketing
Online
Finance
Business Operations
Startup Spotlight
Security
Fraud
STORES at 100
NRF Communities Update
End Cap
STORES Magazine -August 2017 - intro
STORES Magazine -August 2017 - cover1
STORES Magazine -August 2017 - cover2
STORES Magazine -August 2017 - 3
STORES Magazine -August 2017 - 4
STORES Magazine -August 2017 - 5
STORES Magazine -August 2017 - Editor’s Page
STORES Magazine -August 2017 - 7
STORES Magazine -August 2017 - President’s Page
STORES Magazine -August 2017 - 9
STORES Magazine -August 2017 - Retail Politics
STORES Magazine -August 2017 - NRF News
STORES Magazine -August 2017 - Trends
STORES Magazine -August 2017 - 13
STORES Magazine -August 2017 - 14
STORES Magazine -August 2017 - 15
STORES Magazine -August 2017 - Retail People
STORES Magazine -August 2017 - 17
STORES Magazine -August 2017 - 18
STORES Magazine -August 2017 - Hot 100 Retailers
STORES Magazine -August 2017 - 20
STORES Magazine -August 2017 - 21
STORES Magazine -August 2017 - 22
STORES Magazine -August 2017 - 23
STORES Magazine -August 2017 - 24
STORES Magazine -August 2017 - 25
STORES Magazine -August 2017 - 26
STORES Magazine -August 2017 - 27
STORES Magazine -August 2017 - 28
STORES Magazine -August 2017 - 29
STORES Magazine -August 2017 - 30
STORES Magazine -August 2017 - 31
STORES Magazine -August 2017 - 32
STORES Magazine -August 2017 - 33
STORES Magazine -August 2017 - 34
STORES Magazine -August 2017 - 35
STORES Magazine -August 2017 - Forward Thinkers
STORES Magazine -August 2017 - 37
STORES Magazine -August 2017 - 38
STORES Magazine -August 2017 - 39
STORES Magazine -August 2017 - Personalized Pricing
STORES Magazine -August 2017 - 41
STORES Magazine -August 2017 - 42
STORES Magazine -August 2017 - C2W
STORES Magazine -August 2017 - Q&A
STORES Magazine -August 2017 - 45
STORES Magazine -August 2017 - Store Operations
STORES Magazine -August 2017 - 47
STORES Magazine -August 2017 - Omnichannel
STORES Magazine -August 2017 - 49
STORES Magazine -August 2017 - Marketing
STORES Magazine -August 2017 - 51
STORES Magazine -August 2017 - Online
STORES Magazine -August 2017 - 53
STORES Magazine -August 2017 - Finance
STORES Magazine -August 2017 - 55
STORES Magazine -August 2017 - Business Operations
STORES Magazine -August 2017 - Startup Spotlight
STORES Magazine -August 2017 - 58
STORES Magazine -August 2017 - Security
STORES Magazine -August 2017 - 60
STORES Magazine -August 2017 - Fraud
STORES Magazine -August 2017 - 62
STORES Magazine -August 2017 - 63
STORES Magazine -August 2017 - STORES at 100
STORES Magazine -August 2017 - NRF Communities Update
STORES Magazine -August 2017 - End Cap
STORES Magazine -August 2017 - cover3
STORES Magazine -August 2017 - cover4
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