STORES Magazine -August 2017 - 60

n

SECURITY

gets hurt. If the driver has no insurance,
Reiter says businesses could be looking at
a bill ranging from $10,000 to $100,000.
"In the past I've estimated that damage
is somewhere around $500 million a
year," he says. "It hasn't been high on
the radar because the driver's insurance
covers a certain amount, with the store
owners' and landowners' insurance
covering an additional amount."
U.S. professional sports leagues require
that their stadiums upgrade facilities to
protect crowds against deliberate attacks,
installing crash barriers, fences, gates
and bollards.
"In the U.S., the trend is to what's
called a K12 crash rated barrier, which is
tested by running a 1,000-pound vehicle
into a barrier at 50 miles per hour,"
Reiter says. "That's what the leagues are
requiring in stadiums."
The Utah Jazz and the Milwaukee
Bucks are rebuilding stadiums, he says.
"AT&T Park in San Francisco is putting
in measures right now - high-security
measures to protect the crowds and
facilities. And of course, human security
goes along with it."
STATE AND LOCAL REGULATIONS
Cities and states are getting involved; local
ordinances have been passed in California
and Alabama with more on the way. In
January, California passed legislation that
allowed insurance companies to offer a

60

STORES August 2017

871384_IE.indd 1

discount to policy holders with proper
safety barriers installed.
The law also requires the building
commission to come up with a standard
to implement for state building codes,
Reiter says. "And although the law has
been passed, putting building codes in
place can be a four-year process."
Orange County, Fla., has passed
an ordinance requiring child care
providers to install safety barriers at
exposed locations; the cities of Artesia
and Malibu in California, not wanting
to wait for state regulations to take
effect, now require safety barriers at
various locations.
Reiter points to convenience stores
Wawa and Cumberland Farms as
successful examples of storefront safety.
"C-stores by their nature have people
coming in and getting out quickly," he
says. They've redesigned their parking
lots with safety in mind, eliminating
curbs as much as possible for easy access.
"But they are also putting in
bollards usually two for each parking
space - so everyone in the store and
on the sidewalk are protected from
approaching vehicles."
PREVENTION
While some companies have shown
reluctance to create what looks like an
armed camp rather than a retail store,
Reiter says bollards "basically become

background noise ... . It's a lot cheaper
to prevent potential problems than pay
the cost of not doing something.
"Over the years, retailers just put a
wheel stop at the end of the parking spot
and thought they were doing something
good. But rather than preventing
accidents, too many people trip over
them," he says, "and a car can go over a
wheel stop in the blink of an eye."
Pointing out the abilities of good
design to create a storefront that
"doesn't look like an armed camp,"
Reiter says, "the truth is that there
are more lawyers in this business than
architects, and these big judgments will
continue. If you can show that someone
has had 25 crashes in the last five years
and in the 26th someone was killed, it's
hard for a retailer to say we didn't know
about the danger.
"At the end of the day lives get saved
when people do the right things sooner
rather than later. Waiting until you are
required to do something is a business
choice, but not a good one," he says.
"We're at the meeting point of safety
and security. If you're taking care of one
you're probably taking care of the other.
If you neglect these things they will
always come back to bite you."
Len Lewis is a veteran journalist
and author covering the retail industry in the
U.S., Canada, Europe and South America.

STORES.ORG

6/15/17 11:42 PM


http://www.iekiosk.com http://www.STORES.ORG

Table of Contents for the Digital Edition of STORES Magazine -August 2017

Editor’s Page
President’s Page
Retail Politics
NRF News
Trends
Retail People
Hot 100 Retailers
Forward Thinkers
Personalized Pricing
C2W
Q&A
Store Operations
Omnichannel
Marketing
Online
Finance
Business Operations
Startup Spotlight
Security
Fraud
STORES at 100
NRF Communities Update
End Cap
STORES Magazine -August 2017 - intro
STORES Magazine -August 2017 - cover1
STORES Magazine -August 2017 - cover2
STORES Magazine -August 2017 - 3
STORES Magazine -August 2017 - 4
STORES Magazine -August 2017 - 5
STORES Magazine -August 2017 - Editor’s Page
STORES Magazine -August 2017 - 7
STORES Magazine -August 2017 - President’s Page
STORES Magazine -August 2017 - 9
STORES Magazine -August 2017 - Retail Politics
STORES Magazine -August 2017 - NRF News
STORES Magazine -August 2017 - Trends
STORES Magazine -August 2017 - 13
STORES Magazine -August 2017 - 14
STORES Magazine -August 2017 - 15
STORES Magazine -August 2017 - Retail People
STORES Magazine -August 2017 - 17
STORES Magazine -August 2017 - 18
STORES Magazine -August 2017 - Hot 100 Retailers
STORES Magazine -August 2017 - 20
STORES Magazine -August 2017 - 21
STORES Magazine -August 2017 - 22
STORES Magazine -August 2017 - 23
STORES Magazine -August 2017 - 24
STORES Magazine -August 2017 - 25
STORES Magazine -August 2017 - 26
STORES Magazine -August 2017 - 27
STORES Magazine -August 2017 - 28
STORES Magazine -August 2017 - 29
STORES Magazine -August 2017 - 30
STORES Magazine -August 2017 - 31
STORES Magazine -August 2017 - 32
STORES Magazine -August 2017 - 33
STORES Magazine -August 2017 - 34
STORES Magazine -August 2017 - 35
STORES Magazine -August 2017 - Forward Thinkers
STORES Magazine -August 2017 - 37
STORES Magazine -August 2017 - 38
STORES Magazine -August 2017 - 39
STORES Magazine -August 2017 - Personalized Pricing
STORES Magazine -August 2017 - 41
STORES Magazine -August 2017 - 42
STORES Magazine -August 2017 - C2W
STORES Magazine -August 2017 - Q&A
STORES Magazine -August 2017 - 45
STORES Magazine -August 2017 - Store Operations
STORES Magazine -August 2017 - 47
STORES Magazine -August 2017 - Omnichannel
STORES Magazine -August 2017 - 49
STORES Magazine -August 2017 - Marketing
STORES Magazine -August 2017 - 51
STORES Magazine -August 2017 - Online
STORES Magazine -August 2017 - 53
STORES Magazine -August 2017 - Finance
STORES Magazine -August 2017 - 55
STORES Magazine -August 2017 - Business Operations
STORES Magazine -August 2017 - Startup Spotlight
STORES Magazine -August 2017 - 58
STORES Magazine -August 2017 - Security
STORES Magazine -August 2017 - 60
STORES Magazine -August 2017 - Fraud
STORES Magazine -August 2017 - 62
STORES Magazine -August 2017 - 63
STORES Magazine -August 2017 - STORES at 100
STORES Magazine -August 2017 - NRF Communities Update
STORES Magazine -August 2017 - End Cap
STORES Magazine -August 2017 - cover3
STORES Magazine -August 2017 - cover4
http://www.nxtbook.com/naylor/NRFK/NRFK0318
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http://www.nxtbook.com/naylor/NRFK/NRFG1114
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http://www.nxtbook.com/naylor/NRFK/NRFM0015
http://www.nxtbook.com/nxtbooks/nrfe/STORES0914
http://www.nxtbook.com/nxtbooks/nrfe/STORES0814
http://www.nxtbook.com/nxtbooks/nrfe/STORES0714
http://www.nxtbook.com/nxtbooks/nrfe/STORES0614
http://www.nxtbook.com/nxtbooks/nrfe/STORES0514
http://www.nxtbook.com/nxtbooks/nrfe/STORES_sourcebook2014
http://www.nxtbook.com/nxtbooks/nrfe/STORES0414
http://www.nxtbook.com/nxtbooks/nrfe/STORES0314
http://www.nxtbook.com/nxtbooks/nrfe/STORES0214
http://www.nxtbook.com/naylor/NRFK/NRFG0114
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http://www.nxtbook.com/nxtbooks/nrfe/STORES1213
http://www.nxtbook.com/nxtbooks/nrfe/STORES1113_buyersguide
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http://www.nxtbook.com/nxtbooks/nrfe/STORES1013
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