STORES Magazine - September 2017 - 12
3D OFFERS TASTE OF THINGS TO COME
In terms of one-of-a-kind desserts, a California-based online popsicle shop has sweetened the deal
in an entirely new way. Pixsweet allows customers to upload their own images, choose flavors and
easily create custom ice pops using 3D printing. The "munchifier" also will help customers search
the internet for just the right pic, connecting hashtags and images. But it's a bit more than mere
Pixsweet is the brainchild of celebrated digital sculptor/3D pioneer Janne Kyttanen, who has
set out to answer the question, "What does the internet taste like?" The natural/vegan/glutenfree pops are $5 each, with a minimum order of 100 for custom designs. Other popular design
collections - birthdays, engagements and the like - are available in eight-packs.
Consider unicorn ice pops in flavors such as sweet strawberry lemonade, tropical mango
pineapple or juicy watermelon citrus. There are also hearts, flamingos, lips, roses, balloons,
cupcakes and other shapes, as well as the option of adding text. Lead time is about two weeks;
deliveries, in limited areas for the time being, are shipped in reusable coolers with dry ice.
Pixsweet's parent company is What The Future Venture Capital, an effort that sees "infinite potential
at the crossroads of nanotechnology, 3D printing, biotech, virtual reality and machine learning,"
according to Kyttanen's bio. Today, it's the finish of a meal. Tomorrow, what will it start?
PUBLIC ART BRINGS COMMUNITY, BEAUTY,
ENERGY TO MALL REDEVELOPMENT
One of the joys of shopping is the sense of discovery. At
Eastridge Center in San Jose, Calif., that's as much about what the
consumer sees as buys.
Eastridge, a 1.4 million-square-foot shopping mall that opened
in 1971, has been under significant redevelopment by its new
parent, Pacific Retail Capital Partners. Part of that upgrade is the
installation of 20,000 square feet of murals by four California
artists: CYRCLE, Brendan Monroe, Lila Gemellos and Aaron De La
Cruz; it marks the world's largest collection of outdoor murals on
a shopping center.
"The opportunity to partner with four talented muralists to
create an unparalleled public art series is very special," says
Najla Kayyem, senior vice president of marketing for Pacific
Retail Capital Partners. "Immediately the energy and excitement
around Eastridge have changed and we're reminded how art can
transform perceptions, fuel urban revitalization and become an
The idea of reimagining the previously blank brick, stucco and
tiled walls came from Gensler, a global architectural, design and
planning firm, which also came up with almost 16,000 square feet
of super graphics for the space.
STORES September 2017
ORGANIC SEARCH, KEYWORDS
AND REFERRALS EXPLORED
IN ONLINE REPORT
The SimilarWeb Retail Market Intelligence Report offers
quick insight into what's happening online; it examines
incoming traffic from the United States to the top 10
websites in eight retail subcategories from May 2016
through April 2017, considering both desktop and mobile. It
also reveals Android app usage associated with the top sites
in several subcategories. A sampling of interesting stats:
* Coupon sites are the source for 22.5 percent of referral
traffic to Walmart.com.
* More than half of traffic to Nordstrom.com (54 percent)
comes from mobile. That's the highest among the top
five apparel sites, which include Macys.com, Kohls.com,
JCPenney.com, Nordstrom.com and Gap.com.
* Onsite searches at Lowes.com were more likely to
include brand names, while those on HomeDepot.com
were more likely to state general products (i.e., DeWalt
* The most-searched consumer electronics product
searched in 2017 was the Nintendo Switch.
* Ulta.com receives four times more traffic from a
"makeup brushes" search than Sephora.com.
* 46.5 percent of traffic to DicksSportingGoods.com
came from organic search, compared with 27.5 percent
* Over the previous 12 months, 4 percent of all desktop
visits to Cabelas.com came through an online search
including the word "gun."
Overall, the study looked at categories including general
merchandise, home and garden, consumer electronics,
apparel, beauty, sporting goods, food and beverage, and
outdoor and hunting.