Rural Water - Quarter 1, 2016 - (Page 49)
FROM THE CEO
BY SAM WADE, NRWA CEO
of Your Utility
There is a big difference between "management" and
"strategic management," the theme in this quarter's publication.
Management is managing today's functions and tasks, while
strategic management is about identifying the future needs
and establishing objectives to meet those needs. Strategic
management involves the formulation and implementation of
the major goals and initiatives taken by an organization's top
management, based on consideration of resources and an
assessment of the internal and external environments in which
the organization operates.
Even a system operations specialist at the smallest utility
performs management functions. Larger systems are more prone
to engage in strategic management because they know their
ability to continue the excellent service this industry is known
for is contingent upon being prepared. Associations have an
obligation to always look into the future and provide programs and
services that will meet the membership's needs for the future.
What is NRWA and your state association
offering for the needs of the future?
Water University recognizes the importance of the
management function through the Utility Management
Certification (www.wateruniversity.org). There are 947 people
who are being recognized for their demonstrated management
skill, knowledge and experience.
The WaterPro Online Community connects members to
the knowledge and experience within our industry. It is a vital
source both for those new to the industry and those looking to
expand their expertise. As of this writing, there 1,270 members
with in-the-field expertise participating in the community, asking
questions, sharing information. These members also have access
to special discounts, the latest news from funding and regulatory
agencies, and best pricing on equipment and service through
Verizon, rural water's technology partner. Join the community at
www.waterprocommunity.org or give member services a call at
This year's Annual District and Regional System Forum in
Washington D.C. will include a Strategic Think Tank for Districts
and Regional Systems. This event will be held June 1-2 and will
allow utilities to connect with key congressional staff and agency
heads to share information on the strategic challenges faced by
districts and regional operations. Details are available at www.
nrwa.org and the www.waterprocommunity.org. WaterPro
Community members receive a $30.00 discount on registration.
NRWA now offers water loss insurance designed to eliminate
service line water loss administrative burdens, protect the
system's financial loss from service line water adjustments and to
protect the customer from financial hardships.
"This program will increase my system's bottom line from
$65,000-$100,000 a year," said Tom Reese, Manager of Northern
Ohio Rural Water, after a quarter of offering water loss insurance
to over 11,000 customers.
The Northern Ohio program allowed customers to opt out, but
97% retained their coverage. Call your state association or NRWA
Member Services Coordinator at 1-800-545-1054 for information
about water loss insurance.
Data breaches don't just threaten the government, Target or
Home Depot. Water systems are vulnerable and your customer
data provides a tempting target. NRWA has negotiated an
insurance program to cover your utility with the leading data
breach insurer. Breach response coverage includes forensic and
legal assistance, notification costs, credit monitoring services
for each person notified, loss prevention services and identity
theft-related fraud resolution services. One system's broker
described it "Cadillac coverage at a very affordable price." Just
ask your system's insurance broker to call the carrier at BSR,
NRWA also promotes "Rural Water Impact and Municipal
Impact" as a preferred provider of website services. This
company has a stellar reputation, and is known for very
reasonable pricing and professional web development with triple
A customer service. Check it out at no cost or obligation at www.
These are just a few of the latest services and products that
allow managers to implement and meet needs of the utility, thus
fulfilling their strategic management responsibilities. As Will
Rogers once said "Even if you're on the right track, you'll get run
over if you just sit there." Strategic management is being on the
right track and moving forward into the future. Your association is
proud to be on the track with you. ●
Table of Contents for the Digital Edition of Rural Water - Quarter 1, 2016
Strategic Planning for Water Utilities
Planning for Drought
A Rally to Remember
The 17th Annual Great American Water Taste Test
USDA Rural Development Has Loans
Rural Water Association of Utah Launches Successful Training Program
Vermont Rural Water Association Continues Training; Plans More for 2016
From the President
Finance: Investing Without Borders
Emergency Management: Decontamination Strategy for the Water Sector
A Day in the Life of a Circuit Rider: Dell R. Harris, Kentucky Rural Water Association
Case Study: Bubble Diffusers
Throwing My Loop
Index to Advertisers/ Advertisers.com
From The CEO
Rural Water - Quarter 1, 2016
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