Rural Water - Quarter 1, 2016 - (Page 49)

FROM THE CEO t BY SAM WADE, NRWA CEO Strategic Management of Your Utility There is a big difference between "management" and "strategic management," the theme in this quarter's publication. Management is managing today's functions and tasks, while strategic management is about identifying the future needs and establishing objectives to meet those needs. Strategic management involves the formulation and implementation of the major goals and initiatives taken by an organization's top management, based on consideration of resources and an assessment of the internal and external environments in which the organization operates. Even a system operations specialist at the smallest utility performs management functions. Larger systems are more prone to engage in strategic management because they know their ability to continue the excellent service this industry is known for is contingent upon being prepared. Associations have an obligation to always look into the future and provide programs and services that will meet the membership's needs for the future. What is NRWA and your state association offering for the needs of the future? Water University recognizes the importance of the management function through the Utility Management Certification ( There are 947 people who are being recognized for their demonstrated management skill, knowledge and experience. The WaterPro Online Community connects members to the knowledge and experience within our industry. It is a vital source both for those new to the industry and those looking to expand their expertise. As of this writing, there 1,270 members with in-the-field expertise participating in the community, asking questions, sharing information. These members also have access to special discounts, the latest news from funding and regulatory agencies, and best pricing on equipment and service through Verizon, rural water's technology partner. Join the community at or give member services a call at 1-800-545-1054. This year's Annual District and Regional System Forum in Washington D.C. will include a Strategic Think Tank for Districts and Regional Systems. This event will be held June 1-2 and will allow utilities to connect with key congressional staff and agency heads to share information on the strategic challenges faced by districts and regional operations. Details are available at www. and the WaterPro Community members receive a $30.00 discount on registration. NRWA now offers water loss insurance designed to eliminate service line water loss administrative burdens, protect the system's financial loss from service line water adjustments and to protect the customer from financial hardships. "This program will increase my system's bottom line from $65,000-$100,000 a year," said Tom Reese, Manager of Northern Ohio Rural Water, after a quarter of offering water loss insurance to over 11,000 customers. The Northern Ohio program allowed customers to opt out, but 97% retained their coverage. Call your state association or NRWA Member Services Coordinator at 1-800-545-1054 for information about water loss insurance. Data breaches don't just threaten the government, Target or Home Depot. Water systems are vulnerable and your customer data provides a tempting target. NRWA has negotiated an insurance program to cover your utility with the leading data breach insurer. Breach response coverage includes forensic and legal assistance, notification costs, credit monitoring services for each person notified, loss prevention services and identity theft-related fraud resolution services. One system's broker described it "Cadillac coverage at a very affordable price." Just ask your system's insurance broker to call the carrier at BSR, 1-800-768-7475. NRWA also promotes "Rural Water Impact and Municipal Impact" as a preferred provider of website services. This company has a stellar reputation, and is known for very reasonable pricing and professional web development with triple A customer service. Check it out at no cost or obligation at www. . These are just a few of the latest services and products that allow managers to implement and meet needs of the utility, thus fulfilling their strategic management responsibilities. As Will Rogers once said "Even if you're on the right track, you'll get run over if you just sit there." Strategic management is being on the right track and moving forward into the future. Your association is proud to be on the track with you. ‚óŹ RURAL WATER 49

Table of Contents for the Digital Edition of Rural Water - Quarter 1, 2016

Strategic Planning for Water Utilities
Planning for Drought
A Rally to Remember
The 17th Annual Great American Water Taste Test
USDA Rural Development Has Loans
Rural Water Association of Utah Launches Successful Training Program
Vermont Rural Water Association Continues Training; Plans More for 2016
From the President
Finance: Investing Without Borders
Emergency Management: Decontamination Strategy for the Water Sector
A Day in the Life of a Circuit Rider: Dell R. Harris, Kentucky Rural Water Association
Case Study: Bubble Diffusers
Regulatory Update
Throwing My Loop
Index to Advertisers/
From The CEO

Rural Water - Quarter 1, 2016