Rural Water - Quarter 2, 2014 - (Page 11)

S From the President Encouraging Change SANTA CRUZ, CALIFORNIA is demanding that customers cut water use by 15 to 25 percent and enforcing stiff fines for those who don't. Duncan, Oklahoma is requiring 20 to 30 percent cuts in water use. In many states, residents can't water their lawns more than twice a week. There are communities across America that could run out of water in two to three months. In the midst of a drought so severe - on track to be the worst in 500 years - it might be BY DOUG ANDERTON, easy to ignore conservation measures that may result in a brown lawn and shorter showNRWA PRESIDENT ers. But water experts and statistics indicate that the restrictions that surface every time there is a water emergency have accomplished astounding cuts in water use over time. Changing human behavior - turning the water off while brushing your teeth or shampooing your hair, running dishwashers only when full - is half the battle. New technology, such as water-efficient appliances, and incentives to replace lawns with drought-resistant landscaping have cut water use without affecting lifestyles. In 1970, toilets used five gallons of water per flush. Today, some new toilets use less than one gallon. Sometimes a drought is often the best advertisement for conservation. In a non-drought year, if you want to advertise a message about conservation, you'd have to pay for it. In a drought, the message is being broadcast daily - for free - through intense media coverage. Rural America looks to us for our Everybody has been working harder on conservation in the last decade. In one city residents used an average 174 gallons per person professionalism and our commitment. per day in the 1970s. Now it's down by almost half, to 96 gallons a day. They look to us for answers. As I travel around the country, I see stickers on airport and hotel bathroom mirrors reminding people to conserve and I realize not everyone understands the need for conservation. Landscape irrigation accounts for more than 50 percent of water used by a singlefamily residence in some parts of the country. This is why so much effort is being made on reduction of outdoor use. People will take shorter showers, but when sprinklers go off, it's like having 20 shower heads in their yards. Something as simple as shutting off the faucet while brushing teeth can save 10 gallons a day. Multiply that by millions of people, and the gallons add up. In the long run, we really need to encourage change in our inefficient fixtures and inefficient technology. Our corporate members are constantly working to improve technology and you, as utilities, are embracing these changes. Permanent changes are really important because they don't depend on behavior. People can cut use without changing what they or we, as utilities, do. We are the leaders in the industry. We are the trainers of the industry. We set the tone. We set the compass. Rural America looks to us for our professionalism and our commitment. They look to us for answers. As members of state rural water associations, we have the strength and the knowledge to be a tool, a resource, and a friend to our customers. Second Quarter 2014 * 11

Table of Contents for the Digital Edition of Rural Water - Quarter 2, 2014

From the President
Adjusting to the New Normal
Facts About North Dakota Fracking and Water Use
Meeting the Goal of Sustainable, Efficient, Affordable Rural Water Systems
Let's Be Clear - The Fire Chief Project
A Regular Job a Long Way Away
Regulatory Update
Throwing My Loop
NRWA’s First CEO, Raymond Keith (RK) Johnson, Passes Away
Index to Advertisers/
From the CEO

Rural Water - Quarter 2, 2014