Rural Water - Quarter 3, 2016 - 44


behavior, utilities need to communicate
to their customers in near-real time,
which will require an investment in
advanced metering infrastructure (AMI).
AMI increases the granularity of data by
three orders of magnitude, and through
an integrated customer presentment
portal, customers with AMI-equipped
meters can see their consumption at
hourly time intervals. With this near-real
time information, customers can connect
their actions with their water use, greatly
increasing their understanding of how
they are using water. Further, it allows for

immediate identification of leaks and other
usage anomalies.
Utilities must also present information
to their customers in a manner and
context that facilitates understanding
and encourages behavior change to
be relevant. This means that utilities
need to speak to customers in terms
they understand. A 2010 study into the
effectiveness of smart energy devices
found that for customers, "kilowatt hours
and carbon dioxide emissions were both
dismissed as being 'meaningless'...
money was the metric of choice for

Flow Control Solutions

most interviewees."3 Another study
noted that adoption of smart energy
appliances was based on the perceived
financial benefits: "There are two main
reasons why consumers will adopt smart
appliances: either to gain an economic
benefit or to contribute to reduce the
environmental burden. As the results
of the research show, consumers
clearly expect an economic benefit in
order to use smart appliances. They are
not prepared to change their behavior
without good incentives. Only a small
percentage of environmentalists will be
ready to buy smart appliances solely for
environmental reasons."4
The inference is clear: Pure
environmental motivation without financial
relevance has limited effectiveness.
Utilities must inform customers about
how their actions are affecting their costs.
For these reasons, combining
billing information from customer
information systems (CIS) with AMI
data and deploying a real-time customer
presentment interface is imperative to
encouraging an understanding-and
control-of water use. ●
For more information, please visit
www.gwfathom.com or call
1.855.FATHOM1 (855-328-4661).

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References
1 Richey, A. S., Thomas, B. F., Lo, M.-H.,
Reager, J. T., Famiglietti, J. S., Voss,
K., Swenson, S. and Rodell, M. (2015),
Quantifying renewable groundwater
stress with GRACE. Water Resour.
Res.. Accepted Author Manuscript.
doi:10.1002/2015WR017349
2 Richey, A. S., Thomas, B. F., Lo,
M.-H., Famiglietti, J. S., Swenson,
S. and Rodell, M. (2015), Uncertainty
in global groundwater storage
estimates in a total groundwater
stress framework. Water Resour.
Res.. Accepted Author Manuscript.
doi:10.1002/2015WR017351
3 T. Hargreaves, M. Nye, J. Burgess,
"Making energy visible: A qualitative
field study of how householders interact
with feedback from smart energy
monitors," Energy Policy 38 (2010)
6111-6119.
4 W. Mert, Consumer acceptance of
smart appliances, December 2008
(http://www.smart-a.org/WP5_5_
Consumer_ acceptance_18_12_08.pdf)


http://www.vag-usa.com http://www.gwfathom.com http://www.vag-usa.com http://www.smart-a.org/

Table of Contents for the Digital Edition of Rural Water - Quarter 3, 2016

The Latest Drinking Water Innovations
Potable Reuse of Water: A View from Arizona
Getting the Public on Board with Your Potable Water Reuse Plan
Recapturing Revenue from Water Loss
Water Depletion and the Customer
Boardroom Courtesy
From the President
Finance: Audit Requirements
Technology: The New System that Uses Sound to Alleviate Water Shortage
Emergency Management: Creating a Drought Response Plan
A Day in the Life of a Circuit Rider
Regulatory Update
Throwing My Loop: An Old Familiar Tune
Index to Advertisers/ Advertisers.com
Rural Water - Quarter 3, 2016 - cover1
Rural Water - Quarter 3, 2016 - cover2
Rural Water - Quarter 3, 2016 - 3
Rural Water - Quarter 3, 2016 - 4
Rural Water - Quarter 3, 2016 - 5
Rural Water - Quarter 3, 2016 - 6
Rural Water - Quarter 3, 2016 - 7
Rural Water - Quarter 3, 2016 - 8
Rural Water - Quarter 3, 2016 - 9
Rural Water - Quarter 3, 2016 - 10
Rural Water - Quarter 3, 2016 - From the President
Rural Water - Quarter 3, 2016 - The Latest Drinking Water Innovations
Rural Water - Quarter 3, 2016 - 13
Rural Water - Quarter 3, 2016 - 14
Rural Water - Quarter 3, 2016 - 15
Rural Water - Quarter 3, 2016 - 16
Rural Water - Quarter 3, 2016 - 17
Rural Water - Quarter 3, 2016 - Potable Reuse of Water: A View from Arizona
Rural Water - Quarter 3, 2016 - 19
Rural Water - Quarter 3, 2016 - 20
Rural Water - Quarter 3, 2016 - 21
Rural Water - Quarter 3, 2016 - Getting the Public on Board with Your Potable Water Reuse Plan
Rural Water - Quarter 3, 2016 - 23
Rural Water - Quarter 3, 2016 - 24
Rural Water - Quarter 3, 2016 - 25
Rural Water - Quarter 3, 2016 - Recapturing Revenue from Water Loss
Rural Water - Quarter 3, 2016 - 27
Rural Water - Quarter 3, 2016 - 28
Rural Water - Quarter 3, 2016 - 29
Rural Water - Quarter 3, 2016 - 30
Rural Water - Quarter 3, 2016 - Finance: Audit Requirements
Rural Water - Quarter 3, 2016 - 32
Rural Water - Quarter 3, 2016 - 33
Rural Water - Quarter 3, 2016 - 34
Rural Water - Quarter 3, 2016 - Technology: The New System that Uses Sound to Alleviate Water Shortage
Rural Water - Quarter 3, 2016 - 36
Rural Water - Quarter 3, 2016 - Emergency Management: Creating a Drought Response Plan
Rural Water - Quarter 3, 2016 - 38
Rural Water - Quarter 3, 2016 - 39
Rural Water - Quarter 3, 2016 - A Day in the Life of a Circuit Rider
Rural Water - Quarter 3, 2016 - 41
Rural Water - Quarter 3, 2016 - 42
Rural Water - Quarter 3, 2016 - Water Depletion and the Customer
Rural Water - Quarter 3, 2016 - 44
Rural Water - Quarter 3, 2016 - Boardroom Courtesy
Rural Water - Quarter 3, 2016 - 46
Rural Water - Quarter 3, 2016 - 47
Rural Water - Quarter 3, 2016 - Regulatory Update
Rural Water - Quarter 3, 2016 - 49
Rural Water - Quarter 3, 2016 - 50
Rural Water - Quarter 3, 2016 - Throwing My Loop: An Old Familiar Tune
Rural Water - Quarter 3, 2016 - 52
Rural Water - Quarter 3, 2016 - 53
Rural Water - Quarter 3, 2016 - Index to Advertisers/ Advertisers.com
Rural Water - Quarter 3, 2016 - 55
Rural Water - Quarter 3, 2016 - 56
Rural Water - Quarter 3, 2016 - 57
Rural Water - Quarter 3, 2016 - 58
Rural Water - Quarter 3, 2016 - cover3
Rural Water - Quarter 3, 2016 - cover4
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