Rural Water - Quarter 4, 2015 - (Page 26)
PuBlIC relatIONS aND MarketING
takes the Pain Out of
Having a website for your
town or water System
A good website can save you significant time and
money-and now RuralWaterImpact.com and
MunicipalImpact.com make it easier than ever.
BY SHellY HOwaY
"Do we REALLY
need a website?"
When you hear that question, you might
shake your head and think to yourself,
"We don't need a website." "Most of our
customers wouldn't know how to use
it." "Websites are too expensive and too
difficult to set up." "I wouldn't know where
Well, if that IS what you're thinking, you
might want to think again.
Internet use is growing - FAST! Today,
over 80% of U.S. households have Internet
service, and broadband is continually
expanding to rural areas. At least 85% of
all Internet users shop, bank, and/or pay
their bills online, and customers, even
in the most rural areas, have come to
FOurtH Quarter 2015
expect these conveniences. This doesn't
even take into account the widespread
adoption of smart phones that are
On top of that, the age demographic
that is growing the fastest in computer
literacy is between the ages of 50 and
75. Of course, younger generations tend
to be technically proficient, but now their
grandparents are getting on board as well.
Even my 89-year-old neighbor now likes to
check her Facebook page on her iPad.
So, you might be wondering:
"Could I just set up a Facebook or Twitter
page for my business rather than a
website?" Well, it's true that Facebook
or Twitter can be excellent tools to get
news and messages out to your residents.
However, not everyone is on Facebook
or Twitter, and even if they are there's no
guarantee they'll see the information that
you post there. So you still need a place
where your customers can easily access
forms and reports, rates and policies,
FAQs, bill payment options and other
Table of Contents for the Digital Edition of Rural Water - Quarter 4, 2015
From the President
Who’s Telling Your Story?
Quality on Tap!
New Affinity Partner Takes the Pain Out of Having a Website for your Town or Water System
You Own Your Dreams
Another Successful WaterPro Conference
Throwing My Loop
Index to Advertisers/ Advertisers.com
From the CEO
Rural Water - Quarter 4, 2015