Rural Water - Quarter 4, 2015 - (Page 26)

PuBlIC relatIONS aND MarketING New affinity Partner takes the Pain Out of Having a website for your town or water System A good website can save you significant time and money-and now RuralWaterImpact.com and MunicipalImpact.com make it easier than ever. d BY SHellY HOwaY "Do we REALLY need a website?" When you hear that question, you might shake your head and think to yourself, "We don't need a website." "Most of our customers wouldn't know how to use it." "Websites are too expensive and too difficult to set up." "I wouldn't know where to start." Well, if that IS what you're thinking, you might want to think again. Internet use is growing - FAST! Today, over 80% of U.S. households have Internet service, and broadband is continually expanding to rural areas. At least 85% of all Internet users shop, bank, and/or pay their bills online, and customers, even in the most rural areas, have come to 26 FOurtH Quarter 2015 expect these conveniences. This doesn't even take into account the widespread adoption of smart phones that are Internet connected. On top of that, the age demographic that is growing the fastest in computer literacy is between the ages of 50 and 75. Of course, younger generations tend to be technically proficient, but now their grandparents are getting on board as well. Even my 89-year-old neighbor now likes to check her Facebook page on her iPad. So, you might be wondering: "Could I just set up a Facebook or Twitter page for my business rather than a website?" Well, it's true that Facebook or Twitter can be excellent tools to get news and messages out to your residents. However, not everyone is on Facebook or Twitter, and even if they are there's no guarantee they'll see the information that you post there. So you still need a place where your customers can easily access forms and reports, rates and policies, FAQs, bill payment options and other important information. http://www.RuralWaterImpact.com http://www.MunicipalImpact.com

Table of Contents for the Digital Edition of Rural Water - Quarter 4, 2015

From the President
Who’s Telling Your Story?
Communications 101
Quality on Tap!
New Affinity Partner Takes the Pain Out of Having a Website for your Town or Water System
You Own Your Dreams
Another Successful WaterPro Conference
Regulatory Update
Throwing My Loop
Index to Advertisers/ Advertisers.com
From the CEO

Rural Water - Quarter 4, 2015

http://www.nxtbook.com/naylor/NRWQ/NRWQ0418
http://www.nxtbook.com/naylor/NRWQ/NRWQ0318
http://www.nxtbook.com/naylor/NRWQ/NRWQ0218
http://www.nxtbook.com/naylor/NRWQ/NRWQ0118
http://www.nxtbook.com/naylor/NRWQ/NRWQ0417
http://www.nxtbook.com/naylor/NRWQ/NRWA0016
http://www.nxtbook.com/naylor/NRWQ/NRWQ0317
http://www.nxtbook.com/naylor/NRWQ/NRWQ0217
http://www.nxtbook.com/naylor/NRWQ/NRWQ0117
http://www.nxtbook.com/naylor/NRWQ/NRWQ0416
http://www.nxtbook.com/naylor/NRWQ/NRWQ0316
http://www.nxtbook.com/naylor/NRWQ/NRWA0015
http://www.nxtbook.com/naylor/NRWQ/NRWQ0216
http://www.nxtbook.com/naylor/NRWQ/NRWQ0116
http://www.nxtbook.com/naylor/NRWQ/NRWQ0415
http://www.nxtbook.com/naylor/NRWQ/NRWQ0315
http://www.nxtbook.com/naylor/NRWQ/NRWQ0215
http://www.nxtbook.com/naylor/NRWQ/NRWQ0115
http://www.nxtbook.com/naylor/NRWQ/NRWQ0414
http://www.nxtbook.com/naylor/NRWQ/NRWQ0314
http://www.nxtbook.com/naylor/NRWQ/NRWQ0214
http://www.nxtbook.com/naylor/NRWQ/NRWQ0114
http://www.nxtbook.com/naylor/NRWQ/NRWQ0413
http://www.nxtbook.com/naylor/NRWQ/NRWQ0313
http://www.nxtbook.com/naylor/NRWQ/NRWQ0213
http://www.nxtbook.com/naylor/NRWQ/NRWQ0113
http://www.nxtbook.com/nxtbooks/naylor/NRWQ0412
http://www.nxtbook.com/nxtbooks/naylor/NRWQ0312
http://www.nxtbook.com/nxtbooks/naylor/NRWQ0212
http://www.nxtbook.com/nxtbooks/naylor/NRWQ0112
http://www.nxtbook.com/nxtbooks/naylor/NRWQ0411
http://www.nxtbook.com/nxtbooks/naylor/NRWQ0311
http://www.nxtbook.com/nxtbooks/naylor/NRWQ0211
http://www.nxtbook.com/nxtbooks/naylor/NRWQ0111
http://www.nxtbook.com/nxtbooks/naylor/NRWQ0410
http://www.nxtbook.com/nxtbooks/naylor/NRWQ0310
http://www.nxtbook.com/nxtbooks/naylor/NRWQ0210
http://www.nxtbook.com/nxtbooks/naylor/NRWQ0110
http://www.nxtbook.com/nxtbooks/naylor/NRWQ0409
http://www.nxtbook.com/nxtbooks/naylor/NRWQ0309
http://www.nxtbook.com/nxtbooks/naylor/NRWQ0209
http://www.nxtbook.com/nxtbooks/naylor/NRWQ0109
http://www.nxtbook.com/nxtbooks/naylor/NRWQ0408
http://www.nxtbook.com/nxtbooks/naylor/NRWQ0308
http://www.nxtbook.com/nxtbooks/naylor/NRWQ0208
http://www.nxtbook.com/nxtbooks/naylor/NRWQ0108
http://www.nxtbookMEDIA.com