Rural Water - Quarter 4, 2015 - (Page 49)
FrOM tHe CeO
BY SaM waDe, Nrwa CeO
advertising Made Me
President Ulysses Grant once said to P.T. Barnum, the famous circus owner and
showman: "You are better known than I am."
"Advertising made me," Mr. Barnum replied.
With today's omnipresent media, it's not just about the quality of your product, it's the image
you advertise. The image a utility advertises can impact its standing and the level of support it
receives from its customers.
Perceptions are reality. Managing those perceptions and controlling the image we advertise
are critical in promoting the water industry. Your association is committed to supporting a positive
image within our industry but individuals are the only ones that can make that happen. What can
each of us do?
1. Change the perception of the industry with a simple change of terminology. Switch the
position from an Operator, which is defined as task orientated, to Operations Specialist which
projects the skills, knowledge and expertise of the position.
2. Enhance our networks of knowledge and support. Join the WaterPro Community to network
with expertise around the nation. Check it out at www.waterprocommunity.org.
3. Embrace technology. A user-friendly, professional website can be affordable for even the
smallest of systems. Check out our affinity partner, Rural Water Impact and Municipal Impact,
4. Project the quality of the product you produce with the Quality on Tap program. These
programs include logos such as "Quality on Tap - Our Commitment - Our Profession" for
drinking water, and "Protecting Our Environment - Our Commitment - Our Profession" for
wastewater. These decals and information are available from your state association or www.
Advertising opportunities are available in everything we do every day. It can create a positive
or a negative image depending on events and individual actions. We encourage you to take those
small steps and let your individual advertising and action make our industry to be perceived for
what it is: Quality on Tap, Our Commitment, Our Profession. ●
Table of Contents for the Digital Edition of Rural Water - Quarter 4, 2015
From the President
Who’s Telling Your Story?
Quality on Tap!
New Affinity Partner Takes the Pain Out of Having a Website for your Town or Water System
You Own Your Dreams
Another Successful WaterPro Conference
Throwing My Loop
Index to Advertisers/ Advertisers.com
From the CEO
Rural Water - Quarter 4, 2015
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