PMPI Engage - Winter/Spring 2018 - 8

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FEATURE

TO EVENT CRISIS
COMMUNICATIONS
Don't miss the chance to learn more from Bob Mellinger
when he speaks at MPI Potomac's MACE! 2018 on
February 27 at the Omni Shoreham.
Registration is now open!
GIVEN THE NATURAL

By Bob Mellinger

©ISTOCK.COM/BRAZZO

8

disasters
and terrorist activity of the past several
years, any organization that runs events
should be prepared for anything that
could happen - to protect its attendees,
exhibitors, speakers, employees, and,
to the greatest degree possible, the
continuity of its events. As critical as
the safety issues is the potential impact
of disruptions to the organization's
reputation. One ruined or badly handled
event could require years of rebuilding
reputation, attendance, and possibly
even membership.
Regardless of the crisis - flood,
earthquake, fire, an E. Coli outbreak,

ENGAGE WINTER/SPRING 2018 VOL. 40 NO. 1

internal crisis, a strike, sudden death
of the CEO or keynote speaker, a letter
bomb - you can and probably do
plan even for the unthinkable. Most
organizations have complete plans for
events, including disaster recovery and
business continuity ... with the exception
of how they will communicate during
and after the crisis.
A planned approach to crisis
communications can help mitigate or
even avert some crises. It limits the
number of decisions that must be made
in crisis mode and gives you the tools you
need to get right on top of things and hit
the ground running. If handled correctly,


http://www.ISTOCK.COM/BRAZZO

Table of Contents for the Digital Edition of PMPI Engage - Winter/Spring 2018

President’s Message
A Planned Approach to Event Crisis Communications
Leading in a Crisis
How to Push Emergency Messaging through the App
Venue Participation is Key to the Emergency Plan
How to Leverage Your Speakers During a Crisis
MACE! 2018: What to Know Before You Go
Destination Spotlight
Welcome, New Members!
Members on the Move
Index of Advertisers
PMPI Engage - Winter/Spring 2018 - intro
PMPI Engage - Winter/Spring 2018 - cover1
PMPI Engage - Winter/Spring 2018 - cover2
PMPI Engage - Winter/Spring 2018 - 3
PMPI Engage - Winter/Spring 2018 - 4
PMPI Engage - Winter/Spring 2018 - 5
PMPI Engage - Winter/Spring 2018 - 6
PMPI Engage - Winter/Spring 2018 - President’s Message
PMPI Engage - Winter/Spring 2018 - A Planned Approach to Event Crisis Communications
PMPI Engage - Winter/Spring 2018 - Leading in a Crisis
PMPI Engage - Winter/Spring 2018 - 10
PMPI Engage - Winter/Spring 2018 - How to Push Emergency Messaging through the App
PMPI Engage - Winter/Spring 2018 - 12
PMPI Engage - Winter/Spring 2018 - 13
PMPI Engage - Winter/Spring 2018 - Venue Participation is Key to the Emergency Plan
PMPI Engage - Winter/Spring 2018 - How to Leverage Your Speakers During a Crisis
PMPI Engage - Winter/Spring 2018 - MACE! 2018: What to Know Before You Go
PMPI Engage - Winter/Spring 2018 - 17
PMPI Engage - Winter/Spring 2018 - Destination Spotlight
PMPI Engage - Winter/Spring 2018 - Welcome, New Members!
PMPI Engage - Winter/Spring 2018 - Members on the Move
PMPI Engage - Winter/Spring 2018 - 21
PMPI Engage - Winter/Spring 2018 - Index of Advertisers
PMPI Engage - Winter/Spring 2018 - cover3
PMPI Engage - Winter/Spring 2018 - cover4
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