PMPI Engage - Summer/Fall 2017 - 12

FEATURE

EVENT:
CANCELLATIONS

WHEN
THINGS
DON'T
GO AS
PLANNED
By Brittany Thompson

CANCELLATIONS: THEY'RE NOT a matter of "if" but
"when" for your association events.
That was just one of the lessons learned when a major speaker
cancellation turned into a teaching experience for attendees at the
Meeting Professional International 2017 World Education Congress
(MPI WEC), which took place this past June in Las Vegas. Basketball
legend Magic Johnson, who was slated to speak at an all-attendee
luncheon, had to cancel the night before he was expected to appear.
MPI leadership, along with host hotel MGM Grand Las Vegas
and AV contractor Freeman, immediately convened to plan for
the unexpected change, communicate the change to attendees
and then execute with the time left. MPI formed an ad hoc panel
during the luncheon to help attendees learn from the experience
of having a major cancellation during an event. Here are some of
the key takeaways.
NOTIFY ALL PARTIES INVOLVED
IN THE SOLUTION - NOW
MPI Program Director Miranda Van Bruck received the email
from Johnson's team at 9 p.m. cancelling his appearance the
evening before the event. After gathering her thoughts, Van Bruck
12

ENGAGE SUMMER/FALL 2017 VOL. 39 NO. 2

immediately reached out to Vice President of Education and Events
Matt Marcial, CMP, CAE. They then notified MPI President and CEO
Paul Van Deventer, MPI Manager of Communications Sonya Thorpe
Cobb and MPI Digital Marketing Manager Hector Olguin, along with
key contacts from the MGM Grand Las Vegas and Freeman. Within
three hours of the cancellation, everyone involved in coming up
with a solution was notified, gathered and working on the plan.

COMMUNICATE QUICKLY,
CONSISTENTLY WITH ATTENDEES
The purpose of MPI WEC is to provide top education and
experiences for meeting professionals. To stay in line with that
goal, MPI decided that transparency was the best policy. Around
2:30 a.m., Van Deventer released a video through the official MPI
WEC app used by attendees throughout the event. The message
focused on the solution MPI and all parties involved were working
on through the night to execute. A press release followed in the
morning noting the cancellation and MPI's commitment to deliver
meaningful and valuable content to attendees regardless of the
schedule upset. In a post-event survey, 87 percent of attendees
agreed with MPI's communication plan post-cancellation.



Table of Contents for the Digital Edition of PMPI Engage - Summer/Fall 2017

Planners Speak!
Event Cancellations: When Things Don’t Go as Planned
Evening of the Stars Takes Center Stage
3 Ways to Become a Conference Wellness Superstar
Destination Spotlight: Baltimore and Toronto
President’s Message
Meetings Thought Leadership
Member Spotlight
Welcome, New Members!
Members on the Move
Index of Advertisers
PMPI Engage - Summer/Fall 2017 - Intro
PMPI Engage - Summer/Fall 2017 - cover1
PMPI Engage - Summer/Fall 2017 - cover2
PMPI Engage - Summer/Fall 2017 - 3
PMPI Engage - Summer/Fall 2017 - 4
PMPI Engage - Summer/Fall 2017 - 5
PMPI Engage - Summer/Fall 2017 - 6
PMPI Engage - Summer/Fall 2017 - President’s Message
PMPI Engage - Summer/Fall 2017 - Planners Speak!
PMPI Engage - Summer/Fall 2017 - 9
PMPI Engage - Summer/Fall 2017 - 10
PMPI Engage - Summer/Fall 2017 - 11
PMPI Engage - Summer/Fall 2017 - Event Cancellations: When Things Don’t Go as Planned
PMPI Engage - Summer/Fall 2017 - 13
PMPI Engage - Summer/Fall 2017 - Evening of the Stars Takes Center Stage
PMPI Engage - Summer/Fall 2017 - 15
PMPI Engage - Summer/Fall 2017 - Meetings Thought Leadership
PMPI Engage - Summer/Fall 2017 - 17
PMPI Engage - Summer/Fall 2017 - 18
PMPI Engage - Summer/Fall 2017 - 3 Ways to Become a Conference Wellness Superstar
PMPI Engage - Summer/Fall 2017 - 20
PMPI Engage - Summer/Fall 2017 - Member Spotlight
PMPI Engage - Summer/Fall 2017 - 22
PMPI Engage - Summer/Fall 2017 - Destination Spotlight: Baltimore and Toronto
PMPI Engage - Summer/Fall 2017 - 24
PMPI Engage - Summer/Fall 2017 - Members on the Move
PMPI Engage - Summer/Fall 2017 - Index of Advertisers
PMPI Engage - Summer/Fall 2017 - cover3
PMPI Engage - Summer/Fall 2017 - cover4
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