PMPI Engage - Summer/Fall 2017 - 13

BY COLLABORATING, THE MPI AND
MGM GRAND LAS VEGAS TEAMS
WERE ABLE TO JUMP INTO ACTION
AND DELIVER AN ENGAGING
EXPERIENCE FOR ATTENDEES OF
THE 90-MINUTE LUNCHEON IN
LESS THAN 12 HOURS.
cancellation experience into a learning opportunity for the
audience. The entertainment team sought out every available
act in Las Vegas, including Cirque du Soleil, Carrot Top and
David Copperfield. The AV team sought out the correct materials for
the performance. The communication team delivered a consistent
message to all attendees and industry professionals unable to
attend through social media. Every team member acted to protect
the attendee experience and brand of MPI, WEC, MGM Grand
Las Vegas and all parties involved. By lunch time, MPI and MGM
Grand Las Vegas delivered American hip-hop dance crew The
Jabbawockeez, who led into an educational panel discussion and
audience Q&A on what to do when things don't go as planned.

LEVERAGE RELATIONSHIPS
WITH INDUSTRY PARTNERS

MANAGE THE TONE
MPI knew a negative tone from attendees could be a threat
post-cancellation, so the association took control of the message,
quickly and calmly conveying what happened, why it happened, the
internal efforts to resolve the challenge and the solution. Interaction
with event leadership remained solution-oriented and focused on
delivering what attendees came for versus bashing the speaker. MPI
also opened the floor for attendees to share feedback to gauge if their
solution was valuable to all attendees. Through open and ongoing
communication, the cancellation wasn't a constant topic throughout
the weeklong event, but rather a hiccup championed by the event
leader, host and attendee as a valuable learning experience.

COLLABORATE AND LET
YOUR TEAM DO THEIR JOBS
By collaborating, the MPI and MGM Grand Las Vegas teams
were able to jump into action and deliver an engaging experience
for attendees of the 90-minute luncheon in fewer than 12 hours.
The team knew the audience was expecting high-energy
entertainment and valuable education. Each team member focused
on their own area of expertise. The education team turned the

It was clear MPI and MGM Grand Las Vegas value each other
as event partners. MGM Grand Las Vegas Vice President of
Entertainment Drew Strozza said, "Everyone picked up their phones
on a Tuesday night after 9 p.m." That's the kind of relationship
you want with your host city, hotel, food and beverage, audio and
entertainment partners. As MPI members, event professionals also
have the power of the membership network at their fingertips.
Whatever your need, there is likely an MPI member in the
destination where you're hosting an event to serve you or make a
recommendation of who can. Rely on valuable MPI relationships
and the trusted industry suppliers that make up the affiliate
membership of every chapter. But if you can't find an MPI member
or if you're not in an entertainment-centric town like Las Vegas,
rely on the local destination and convention experts who can come
to your rescue quickly. This is yet another reason why it's important
to "Buy MPI." Members also should reference their annual chapter
membership directories for important contact information.

KNOW YOUR AUDIENCE
After the luncheon, the panel discussion included an audience
Q&A. Questions flooded in for the panelists signifying how
important the topic of cancellations was and how to handle them.
Audience engagement showed MPI and MGM Grand Las Vegas
made the right decision when tasked with booking another
education-focused keynote speaker versus opening up the floor
and turning the cancellation challenge into an interactive,
on-the-job learning experience for all attendees. ■
Brittany Thompson is a project manager with Naylor Association
Solutions. Email her at bthompson@naylor.com.
ENGAGE www.mpipotomac.org

13


http://www.mpipotomac.org

Table of Contents for the Digital Edition of PMPI Engage - Summer/Fall 2017

Planners Speak!
Event Cancellations: When Things Don’t Go as Planned
Evening of the Stars Takes Center Stage
3 Ways to Become a Conference Wellness Superstar
Destination Spotlight: Baltimore and Toronto
President’s Message
Meetings Thought Leadership
Member Spotlight
Welcome, New Members!
Members on the Move
Index of Advertisers
PMPI Engage - Summer/Fall 2017 - Intro
PMPI Engage - Summer/Fall 2017 - cover1
PMPI Engage - Summer/Fall 2017 - cover2
PMPI Engage - Summer/Fall 2017 - 3
PMPI Engage - Summer/Fall 2017 - 4
PMPI Engage - Summer/Fall 2017 - 5
PMPI Engage - Summer/Fall 2017 - 6
PMPI Engage - Summer/Fall 2017 - President’s Message
PMPI Engage - Summer/Fall 2017 - Planners Speak!
PMPI Engage - Summer/Fall 2017 - 9
PMPI Engage - Summer/Fall 2017 - 10
PMPI Engage - Summer/Fall 2017 - 11
PMPI Engage - Summer/Fall 2017 - Event Cancellations: When Things Don’t Go as Planned
PMPI Engage - Summer/Fall 2017 - 13
PMPI Engage - Summer/Fall 2017 - Evening of the Stars Takes Center Stage
PMPI Engage - Summer/Fall 2017 - 15
PMPI Engage - Summer/Fall 2017 - Meetings Thought Leadership
PMPI Engage - Summer/Fall 2017 - 17
PMPI Engage - Summer/Fall 2017 - 18
PMPI Engage - Summer/Fall 2017 - 3 Ways to Become a Conference Wellness Superstar
PMPI Engage - Summer/Fall 2017 - 20
PMPI Engage - Summer/Fall 2017 - Member Spotlight
PMPI Engage - Summer/Fall 2017 - 22
PMPI Engage - Summer/Fall 2017 - Destination Spotlight: Baltimore and Toronto
PMPI Engage - Summer/Fall 2017 - 24
PMPI Engage - Summer/Fall 2017 - Members on the Move
PMPI Engage - Summer/Fall 2017 - Index of Advertisers
PMPI Engage - Summer/Fall 2017 - cover3
PMPI Engage - Summer/Fall 2017 - cover4
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