Tissue360 - Spring/Summer 2017 - 20

direct job you author, there are typically five
indirect jobs created. Our businesses have
donated money to local schools, hospitals,
shelters, senior centers, police stations, etc.
Furthermore, we consider ourselves stewards
of the environment, so we focus on being at the
forefront of implementing sustainable practices
within our industry, and our environmental
record and certifications are evidence of that.
Each of these examples helps us generate an
immediate, long-lasting impact in the local
and global community," Sahil points out,
summarizing ST Tissue's general approach
to business that underlies its success during
the past decade.
Virginia Governor Terry McAuliffe, in
regard to ST Tissue's announced plans for the
$35 million expansion, noted that, "In 2013,
ST Tissue resurrected a former paper mill and
converted it into a leading paper products manufacturing facility that continues to grow and
thrive in Isle of Wight County. We are proud
that this important corporate partner put citizens back to work and has made the decision to
further invest in its operation and workforce.
Growing the advanced manufacturing sector
in the Commonwealth is a fundamental part of
our efforts to diversify and build a new Virginia
economy, and ST Tissue's expansion is a great
testament to our ongoing success."
Virginia Secretary of Commerce and Trade
Todd Haymore added that "ST Tissue is an
important manufacturer and corporate partner
on Virginia's roster. The company has breathed
new life into its retrofitted Isle of Wight facility,
and is positively contributing to the resurgence
of manufacturing in the Commonwealth, an
industry that employs more than 240,000 and
represents $118 billion-plus in direct annual
economic output in Virginia."

D. Kesavaraman, plant engineer

20

Tissue360ยบ SPRING/ SUMMER 2017

Looking toward the future, Sahil emphasizes
that "we like this industry. We wouldn't be here
if we didn't, and we wouldn't be growing if we
didn't want to do well. Our growth so far has
been organic. Going forward, I think continued
growth will likely be a combination of both
organic growth and acquisitions. We will be
keeping our eyes open for opportunity."
CONVERSION OF PM 5
Sahil explains that there were a couple of key
reasons for expanding at Franklin rather than
Oconto Falls. "No 1," he says, "is that we had an
existing machine track here-the old IP/Union
Camp PM 5-and here would be a rebuild
versus starting from scratch at Oconto Falls.
In this market region there is more projected
population growth and, accordingly, more
expected market growth. There were other
pluses and minuses for both locations, but I
believe that Wisconsin also would have been an
excellent location if we had selected it."
As with PM 6, PM 5 will produce parent
rolls for the away-from-home (AfH) market.
At 237 in. on the reel, PM 5 will be a little less
wide that the 310-in. PM 6, and it will produce
50,000 tpy of dry creped tissue compared with
70,000 tpy of wet creped tissue on PM 6. The
new downstream hard-wound towel converting
line will allow the mill to provide its customers with outsourced toweling finished goods.
Also as with production on PM 6, parent
rolls made on the newly converted PM 5 will
carry a number of third party environmental
certifications for its responsible and sustainable manufacturing processes. While the mill
currently produces kraft napkin and towel
exclusively, the PM 5 expansion will enable it
to also produce recycled bleached, along with
virgin, napkin, and towel for its customers.
Sahil explains that having a wet crepe (PM 6)
and a dry crepe (PM 5) machine side by side will
give the mill expanded capability for a wider
range of products. Both machines will have the
capability to make similar grades, as needed.
"PM 6," Sahil says, "is primarily a toweling
machine, although it also produces napkin.
While we might occasionally make some toweling on PM 5, it made more sense for PM 5 to
be focused on producing lightweight grades
of towel and napkin. Depending on market
demand, we have the capability of being flexible
with both machines."
Like PM 6, PM 5 has a fourdrinier forming
section that will be retained more or less as is,
according to D. Kesavaraman, plant engineer.
The existing headbox will also be retained.

Marketing
Strategy
At the base of ST Tissue's marketing
strategy are some basic essentials.
"We develop close relationships with
our customers," VP Sahil Tak said, "so
we can understand what they are trying to do with their products. And we
can help them by consistently providing high quality parent rolls, so that
day-in and day-out their machines run
in the same fashion.
"Product consistency is a key element in our marketing strategy. In this
regard, we also focus on consistently
on-time delivery to our customers, so
they don't have to worry about any
hiccups in the supply chain. It's almost
like we are an outsourced provider of
their products.
"We also want to help our customers
expand their product line with products
they typically haven't been used to
selling or hadn't had a source for and
thus were not ever able to market,"
Tak explained.

Only minor modifications will be made to the
forming board, Kesavaraman says.
The hood will be provided by Andritz and
the new stainless steel yankee dryer will be
provided by Toscotec of Italy. Toscotec also
is supplying the crepeing blade and system.
There will be no after dryers as with the
PM 6. Tissue creped off of the yankee dryer
will go directly to the reel, winder, and
roll finishing.
Toscotec is providing engineering services
for the PM 5 expansion.
FIBER RECYCLING PLANT (FRP)
The fiber recycling plant at the Franklin mill
was originally designed to provide fiber for
IP's fine paper machines. Chris McGrath, process area leader for the fiber recycling plant,
who previously worked at the mill with IP,
explains: "We recycled sorted white ledger
and sorted office waste. There were various
mixes throughout the years, but obviously, we
were trying to use more sorted office waste for
pricing purposes."
The FRP is located a long way from the
tissue machine room-about a mile. A long,
above-ground conveyor transports recycled
fiber from the FRP to the machines. Pulp drops
www.tappi.org


http://www.tappi.org

Table of Contents for the Digital Edition of Tissue360 - Spring/Summer 2017

Setpoint
Tissue Industry News
ST Tissue Launches PM 5 Conversion to Tissue at Virginia Mill
Global Survey Shows Trends in Yankee Dryer Deliveries
How Will the Tissue Connection Between Europe and North America Continue?
St. Croix Tissue: The Strong Newcomer in the US Tissue Business
Sustainability is Central for Sofidel
RISI and TAPPI to Co-Produce Key Tissue Event in 2017
Tissue360 - Spring/Summer 2017 - intro
Tissue360 - Spring/Summer 2017 - cover1
Tissue360 - Spring/Summer 2017 - cover2
Tissue360 - Spring/Summer 2017 - 3
Tissue360 - Spring/Summer 2017 - 4
Tissue360 - Spring/Summer 2017 - 5
Tissue360 - Spring/Summer 2017 - Setpoint
Tissue360 - Spring/Summer 2017 - 7
Tissue360 - Spring/Summer 2017 - 8
Tissue360 - Spring/Summer 2017 - Tissue Industry News
Tissue360 - Spring/Summer 2017 - 10
Tissue360 - Spring/Summer 2017 - 11
Tissue360 - Spring/Summer 2017 - 12
Tissue360 - Spring/Summer 2017 - 13
Tissue360 - Spring/Summer 2017 - 14
Tissue360 - Spring/Summer 2017 - ST Tissue Launches PM 5 Conversion to Tissue at Virginia Mill
Tissue360 - Spring/Summer 2017 - 16
Tissue360 - Spring/Summer 2017 - 17
Tissue360 - Spring/Summer 2017 - 18
Tissue360 - Spring/Summer 2017 - 19
Tissue360 - Spring/Summer 2017 - 20
Tissue360 - Spring/Summer 2017 - 21
Tissue360 - Spring/Summer 2017 - 22
Tissue360 - Spring/Summer 2017 - 23
Tissue360 - Spring/Summer 2017 - 24
Tissue360 - Spring/Summer 2017 - Global Survey Shows Trends in Yankee Dryer Deliveries
Tissue360 - Spring/Summer 2017 - 26
Tissue360 - Spring/Summer 2017 - 27
Tissue360 - Spring/Summer 2017 - 28
Tissue360 - Spring/Summer 2017 - 29
Tissue360 - Spring/Summer 2017 - 30
Tissue360 - Spring/Summer 2017 - 31
Tissue360 - Spring/Summer 2017 - 32
Tissue360 - Spring/Summer 2017 - How Will the Tissue Connection Between Europe and North America Continue?
Tissue360 - Spring/Summer 2017 - 34
Tissue360 - Spring/Summer 2017 - 35
Tissue360 - Spring/Summer 2017 - 36
Tissue360 - Spring/Summer 2017 - St. Croix Tissue: The Strong Newcomer in the US Tissue Business
Tissue360 - Spring/Summer 2017 - 38
Tissue360 - Spring/Summer 2017 - 39
Tissue360 - Spring/Summer 2017 - 40
Tissue360 - Spring/Summer 2017 - 41
Tissue360 - Spring/Summer 2017 - 42
Tissue360 - Spring/Summer 2017 - Sustainability is Central for Sofidel
Tissue360 - Spring/Summer 2017 - 44
Tissue360 - Spring/Summer 2017 - 45
Tissue360 - Spring/Summer 2017 - RISI and TAPPI to Co-Produce Key Tissue Event in 2017
Tissue360 - Spring/Summer 2017 - cover3
Tissue360 - Spring/Summer 2017 - cover4
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