Tissue360 - Spring/Summer 2017 - 6

setpoint

An Industry Opens Up
After decades of serving and informing this industry, Ken Patrick has decided to take his very wellearned retirement.
Recent years have proved to be a boon for those covering the industry. Both Ken and I have been involved with
the forest products industry for more years than we care to remember. As Ken can attest, not so long ago, writing about the tissue sector could be a difficult task as it was so secretive. This isn't so surprising considering the
millions of dollars each fraction of a percentage of market share can mean. Many of the large tissue producers
also consider themselves members of the rapidly moving consumer goods sector rather than as part of the forest
products industry.
However, as the sector grows and per capita consumption increases worldwide, it entices more and more producers to try their hand in the market, especially traditional paper producers (other than board) who have seen steep
declines in their markets. This even involves pulp producers who have seen the fluff pulp market soar.
The market has also attracted those who were formerly converters, but decided to go into production as well.
Cellynne, with its greenfield tissue mill in Florida, was one well-known example. Of course, it has since been sold
to the Italian company Sofidel, which is building a mill in Ohio. Before the mill was even complete, company CEO
Luigi Lazzareschi announced a second machine for the mill with startup expected in Q3 2018. He said this at the
RISI North American forest products outlook conference in San Diego in late 2016. This type of public announcement would have been unheard of a few years ago.
The traditional big brand producers still keep their cards close to the vest. And, sales by the suppliers may still
say "confidential" customer. But, the newbies or those wishing to increase their presence seem to be much more
willing to share information. These producers are also more interested in the growing private label sector.
We have two examples in this magazine: St. Croix Tissue in Maine and ST Tissue. ST, led by the Tak family, is
our cover feature and Ken spent a great deal of time with them.
St. Croix, which has been profiled in these pages before, was a former paper mill that had been shut before
International Grand Investment Corp. breathed new life into the facility and town, a much-needed boost for the
beleaguered pulp and paper industry in Maine.
After World War II, as tissue consumption in Western Europe grew, many of the big US players built or bought
facilities there to establish their presence and serve the market. As times changed, most decided to opt out and
return to their base.
Soon, the tide was reversing, with many European producers casting covetous glances at North America and
deciding to go west. We have already mentioned Sofidel (also featured in this issue), but there are others, including
SCA, and soon there may be more.
RISI's tissue guru, Esko Uutela, looks at the changing tide, the reasons behind it and what other opportunities
may or may not exist in North America.
Finally, don't forget the new event on the tissue conference calendar. The joint TAPPI/RISI Tissue Conference
and Expo takes place in Miami in October. We have a preview. It's an event not to be missed.
GRAEME RODDEN
Editor, Tissue360°

EDITORIAL STAFF

ADMIN/PRODUCTION/SALES

GRAEME RODDEN, Editor
grodden@tappi.org

PUBLISHER
Heidi Boe
hboe@naylor.com

KEN PATRICK, Editor Emeritus
LARRY N. MONTAGUE, President & CEO, TAPPI
lmontague@tappi.org
ERIC FLETTY, VP Operations, TAPPI
efletty@tappi.org
JAN BOTTIGLIERI, Editorial Director, Paper360°
jbottiglieritappi.org

MANAGING EDITOR
Leslee Masters
leslee@naylor.com
PROJECT MANAGER
Doulas Swindler
dswindler@naylor.com

MARKETING
Taylor Hicks
thicks@naylor.com
PROJECT SUPPORT SPECIALIST
Alyssa Woods
awoods@naylor.com
DESIGN
BK Publication Design

SALES ASSOCIATES
Shane Holt
Anthony Land
John O'Neil
Joseph Watkins
INTERNATIONAL SALES
Murray Brett
murray.brett@abasol.net
Remy Poos
remaco@telenet.be

MONICA SHAW, Editorial Director, TAPPI Journal
mshaw@tappi.org

6

Tissue360º SPRING/ SUMMER 2017

www.tappi.org


http://www.jbottiglieritappi.org http://www.tappi.org

Table of Contents for the Digital Edition of Tissue360 - Spring/Summer 2017

Setpoint
Tissue Industry News
ST Tissue Launches PM 5 Conversion to Tissue at Virginia Mill
Global Survey Shows Trends in Yankee Dryer Deliveries
How Will the Tissue Connection Between Europe and North America Continue?
St. Croix Tissue: The Strong Newcomer in the US Tissue Business
Sustainability is Central for Sofidel
RISI and TAPPI to Co-Produce Key Tissue Event in 2017
Tissue360 - Spring/Summer 2017 - intro
Tissue360 - Spring/Summer 2017 - cover1
Tissue360 - Spring/Summer 2017 - cover2
Tissue360 - Spring/Summer 2017 - 3
Tissue360 - Spring/Summer 2017 - 4
Tissue360 - Spring/Summer 2017 - 5
Tissue360 - Spring/Summer 2017 - Setpoint
Tissue360 - Spring/Summer 2017 - 7
Tissue360 - Spring/Summer 2017 - 8
Tissue360 - Spring/Summer 2017 - Tissue Industry News
Tissue360 - Spring/Summer 2017 - 10
Tissue360 - Spring/Summer 2017 - 11
Tissue360 - Spring/Summer 2017 - 12
Tissue360 - Spring/Summer 2017 - 13
Tissue360 - Spring/Summer 2017 - 14
Tissue360 - Spring/Summer 2017 - ST Tissue Launches PM 5 Conversion to Tissue at Virginia Mill
Tissue360 - Spring/Summer 2017 - 16
Tissue360 - Spring/Summer 2017 - 17
Tissue360 - Spring/Summer 2017 - 18
Tissue360 - Spring/Summer 2017 - 19
Tissue360 - Spring/Summer 2017 - 20
Tissue360 - Spring/Summer 2017 - 21
Tissue360 - Spring/Summer 2017 - 22
Tissue360 - Spring/Summer 2017 - 23
Tissue360 - Spring/Summer 2017 - 24
Tissue360 - Spring/Summer 2017 - Global Survey Shows Trends in Yankee Dryer Deliveries
Tissue360 - Spring/Summer 2017 - 26
Tissue360 - Spring/Summer 2017 - 27
Tissue360 - Spring/Summer 2017 - 28
Tissue360 - Spring/Summer 2017 - 29
Tissue360 - Spring/Summer 2017 - 30
Tissue360 - Spring/Summer 2017 - 31
Tissue360 - Spring/Summer 2017 - 32
Tissue360 - Spring/Summer 2017 - How Will the Tissue Connection Between Europe and North America Continue?
Tissue360 - Spring/Summer 2017 - 34
Tissue360 - Spring/Summer 2017 - 35
Tissue360 - Spring/Summer 2017 - 36
Tissue360 - Spring/Summer 2017 - St. Croix Tissue: The Strong Newcomer in the US Tissue Business
Tissue360 - Spring/Summer 2017 - 38
Tissue360 - Spring/Summer 2017 - 39
Tissue360 - Spring/Summer 2017 - 40
Tissue360 - Spring/Summer 2017 - 41
Tissue360 - Spring/Summer 2017 - 42
Tissue360 - Spring/Summer 2017 - Sustainability is Central for Sofidel
Tissue360 - Spring/Summer 2017 - 44
Tissue360 - Spring/Summer 2017 - 45
Tissue360 - Spring/Summer 2017 - RISI and TAPPI to Co-Produce Key Tissue Event in 2017
Tissue360 - Spring/Summer 2017 - cover3
Tissue360 - Spring/Summer 2017 - cover4
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