Tissue360 - Spring/Summer 2018 - 23
Meeting the Challenge
Edson VP Gray Evans discusses how a packaging machinery
supplier can help capture the future.
The Edson 3600 Case Packer: A similar unit has been installed at Cascades' new converting facility in Scappoose, OR.
The advent of e-commerce has
forced a change in mindset for many industries. Converting is no exception.
Gary Evans, vice president and general manager of Edson Packaging Machinery (Edson)
said, "Although most changes have been evolutionary, the changes in e-commerce could
force revolutionary changes. We (the entire
supply chain) need to change our mindset.
I'd love to be able to sell a machine to Amazon
that would serve its needs." Edson, a ProMach
product brand, is a manufacturer of high speed
case packing equipment to the tissue industry
for more than 55 years.
Helping Edson along with this possibility is
one of its newest ventures, a partnership with
Green Ox Pallet Technology (Green Ox), but
more about that later.
Edson was founded in 1962 by the late Ed
McCrudden, a "true entrepreneur," according
to Evans. He actually started the company out
of his garage and held the patent for the first
automatic case packing machine.
Since the beginning, tissue has been the
focus of the company's efforts and accounts
for approximately 90 percent of its revenue.
Through the years, the company succeeded in
establishing long-term relationships with what
Evans calls the blue chip companies representing tier 1 tissue converters.
"We have re-invented ourselves several
times over with new machines and technologies" Evans says.
Edson has a global presence-South
America, Australia, Mid-East-but most of
its business is in North America. In the tissue
industry, it works with both independent converters and integrated firms.
THE IMPORTANCE OF PARTNERSHIP
No matter the customer, a supportive supplier:
client relationship is becoming more important.
"It goes above and beyond technology," Evans
points out. "The strength of support throughout a relationship is bigger than technology.
"We are also being asked to help support
customers' online packaging efforts, and that
shows how the market is changing and how
we need to adapt."
The ability to address the needs of its clients
is critical to any success Edson may achieve.
There are different levels of support that customers need. Evans explains that the smaller
players often need more on-site support. "More
Tissue360º SPRING/SUMMER 2018