Tissue360 - Spring/Summer 2018 - 28
Tissue 2018 Comes to Appleton
TAPPI and RISI will provide delegates with a wide scope of
relevant topics affecting the tissue sector.
After its debut event in Miami in 2017 exceeded
expectations, TAPPI and RISI are collaborating again
to organize Tissue 2018. It will be held in Appleton,
WI, October 2-5, at the Fox Cities Exhibition Center, at
the historic heart of the US papermaking industry. An
added bonus this year are tours to supplier facilities.
The 262 registered delegates for the inaugural Tissue 2017 event in Miami
heard a wide range of presentations: technical, economic, mill projects, consumer
Among the highlights on the business/consumer side: RISI's renowned tissue principal Esko Uutela discussed global markets; Jonathan Sher of Universal Paper & Plastic in
South Africa described the company's greenfield project; Maximo Gagliardi, Papelera
San Andrés de Giles (Argentina) spoke of the new converting line installed; Carman
Allison, Consumer Insights, Nielsen, looked at consumer insights: and, Sahil Tak,
ST Tissue, discussed his company's rapid expansion (Tissue360°, Fall/Winter 2016).
Technically, delegates had their choice of sessions dealing with data management,
yankee drying and creping, converting efficiency, flushability, fiber, and forming.
There was also a tissue technology forum featuring a number of mini-presentations
as well as a poster session.
From the economic side, Uutela noted that China has now surpassed Western Europe
in tissue market size, with North America still the largest consumer. He added that
since 2015, China has been the largest tissue producer.
Worldwide, the tissue market is growing by about a million tons annually and is
a dynamic, truly global industry now.
There is a danger of overcapacity, as many new projects have been announced.
Some restructuring may be necessary, Uutela told delegates.
Sher is the fourth generation of his family to lead Universal Paper, which was
founded in 1950, although the tissue division was founded in 2008. Gold Eagle was
a greenfield project that saw the installation of a PMP (Poland) tissue machine.
The machine, which can produce 22,000-24,000 metric tpy, has a crescent former
and can run 1,500-1,600 m/min. Prior to Gold Eagle, Universal Paper ran four older,
slower machines. Sher said the objectives were to widen the company's offering,
increase quality (ultra premium tissue using a 100 percent virgin furnish), and bring
its technology to a higher level.
Per capita tissue use in South Africa is about 4.5 kg, mostly bathroom tissue.
One of the most highly rated presentations came from Allison. He noted that the
majority of consumers are still trying to reduce household expenses and spending is
moving away from traditional methods.
In the US, grocery and drug stores are losing their paper products sales share to
warehouse clubs and online shopping. Larger sizes (family packs) are a value play
without the need to aggressively discount. "If you need to take a price increase, 69
percent of consumers prefer larger sizes to reduce their cost per use," Allison said.
Paper products have been slow to move to online sales, but consumer interest is
there. "Price is still king, except for a select group, usually millennials," he added.
"So, certification does count."
Tissue360º SPRING/SUMMER 2018