Tissue360 - Spring/Summer 2018 - 6
Emerging Markets Make Their Mark
As computer technology evolved, the
population of the developed world was in the lead
adopting it (mostly because it was invented in these
regions, e.g., Silicon Valley) and the people here had
the resources to buy it. Among other things, this led to
the paperless society scenarios you have all read about.
Emerging nations worldwide have been able to adopt
this technology and evolve into a connected society
much more rapidly as the cost of technology decreases
and their own standards of living improve: thus, the
decline in graphic papers.
But, of course, tissue is different. In a simplistic view
this can be seen in glib statements such as "You can't
replace tissue with an iPad," or a crude bumper sticker
that has made the rounds suggesting that people try
using a piece of plastic instead of bathroom tissue, if
you get my drift.
But it is per capita use of tissue that continues to
grow. Products such as paper towels, once considered
almost a luxury item (or at least not a necessity), are
now in everyday use.
Although North America is still the largest tissue
market, China is growing rapidly, surpassing Western
Europe. China is now the world's largest producer of
tissue, and it seems every day we read about a startup
or planned project.
The global market is growing by about one million
tonnes annually. This was the message from RISI's
renowned tissue principal Esko Uutela at the first
TAPPI/RISI Tissue Event held in Miami in October
2017. Plans are already afoot for the next conference,
to be held in October in Wisconsin (see article p. 28).
At the same conference we heard about expansions
from two of these emerging areas: Argentina (Papelera
San Andrés de Giles) and South Africa (Universal Paper
and Plastic). As disposable income grows, people want
what they see or hear about in the media. They want
what other people have. This includes tissue products.
GRAEME RODDEN, Editor
KEN PATRICK, Editor Emeritus
LARRY N. MONTAGUE, President & CEO, TAPPI
JAN BOTTIGLIERI, Editorial Director, Paper360°
MONICA SHAW, Editorial Director, TAPPI Journal
Tissue360º SPRING/SUMMER 2018
However, Uutela also cautioned that although the
market is growing, in North America, an expected
800,000 tonnes of new capacity may be too much. Some
older mills may be forced to close. We have already read
that Kimberly-Clark plans to close its Fullerton, CA,
mill. This may only be the first step. The rise of the
private label over the national brand may also force the
Big Three to take a closer look at their assets.
As well as the Tissue Event in Wisconsin, I am also
looking forward to this year's version of iT's Tissue in
Lucca, Italy, to be held in late June. We are an official
media partner, and a preview of the event is on p. 43.
As well as visiting the equipment suppliers, I also
hope to take in a couple of mills that have recently
completed projects. And, of course, being in Tuscany
in late June is reward in itself.
Elsewhere in this issue, we see how Cascades
is expanding its presence on the West Coast with
the grand opening of its new converting facility in
Scappoose, OR. One of the suppliers to this project,
Edlon, is also featured in this issue.
As producers look to find new markets, e.g., graphic
paper makers converting to board grades or entering
the tissue sector, so too must the support sector keep
innovating. Canada's pulp and paper research institute,
FPInnovations (formerly Paprican) has an extensive roll
testing facility that is now focusing on tissue (while still
maintaining its graphic paper capabilities).
Research leader Frédéric Parent, who spoke at the
Miami conference, took Tissue360° on a tour of the
facilities. A 2015 rebuild of the equipment allowed the
roll testing facility to handle low basis weight papers
such as tissue. Already, it has a long list of tissue clients it has helped overcome problems. Its story begins
on p. 31.
PROJECT SUPPORT SPECIALIST
BK Publication Design