Tissue360 - Fall/Winter 2016 - 29


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Making the Most of
Opportunity in Tissue?
Futura CEO muses about tissue's success and
how to sustain it from here on
FABIO BOSCHI

The key economic drivers in the
world today are arguable, but the following
list is widely accepted: population expansion,
climate change, the energy crisis, globalization, increasing life expectancy, continuous
technological change, the world's poorest and
their strife for a better deal, and economic
growth. Most will contribute to the demand
for more tissue products in most areas of the
world. It suggests tissue is a good business to
be in. It also begs the question: Are we making
the most of the opportunity?
Let's consider the modern age of tissue,
which dates back approximately 50 years to
the first TAD machine. Has tissue improved
in every way? Certainly we have become more
efficient at making it with developments such
as the crescent former and others. And the
basic tissue product has clearly improved.
The increased reach of technology and the
geographical spread in demand for a quality
product mean you are never far from a good
toilet roll these days.
Tissue products, whether perfect or not,
have achieved significant progress and have
become more appealing in the areas of softness, bulk, absorbency, strength, wet strength,
and product and packaging aesthetics.
PURSUING PERFECTION
No product is perfect, as we all know from
experience. Whether it is a car that can be
halted by hackers, packaging that is impossible to get into, or information technology
that solves one problem but creates another,
life teaches us that progress is not always
smooth and perfection tends to be elusive
in most product categories, from cars to tissue paper.
But this is what drives us. Just like any other
sector, the tissue industry breeds optimists
and innovators who are motivated by imperfection and the belief that it can be overcome.

that those global drivers are having their
effect. Tissue has expanded its global reach,
and better quality tissue and product developments have also spread to an ever-widening
audience. Costs have been tackled and new
sales channels have emerged to help the
process of spreading tissue throughout the
world. There is also a gradual emergence of
new markets for high value-added products.

"Just like any other sector, the tissue industry
breeds optimists and innovators who are
motivated by imperfection and the belief that it
can be overcome."
-Fabio Boschi, Futura CEO

The tissue industry is highly dynamic,
competitive, technical, and therefore challenging. It takes great skill and resources
for tissue makers to bring new-to-the-world
products to the market and for suppliers
of technology to find new ways to make
them. While end-users are not constantly
demanding a better product, they appreciate
innovation when it reaches the shelves of the
store where they buy their groceries, or when
they use a product in an away-from-home
situation. This consumer appreciation motivates us all. If we are the ones to create an
innovation that improves the final product
or the way it is made, we can legitimately
claim to be leaders, with all of the benefits
that bestows.
The tissue market has achieved progress in
many areas. Consumption has certainly outstripped most other paper grades, suggesting

THE EVOLUTION OF TISSUE
While end-users might not be aware of it, the
tissue market is constantly evolving. Apart
from world market growth, which has driven
demand, supply side drivers have included
market consolidation, the game of conversions (from other grades to tissue), and the
arrival of newcomers through vertical integration. If tissue is going places, then it is
an attractive business open to two distinct
groups: those who already supply tissue and
those who don't. The costs of entry are, of
course, a consideration, but this is a business
with opportunities that extend beyond the
existing players.
Before they think about bringing their
product to market, both groups need to possess two essential items in their kitbag if they
are to realize the potential of this business:
innovative technological solutions and innovative mill concepts.
Of course, if you want to lead this sector,
you have to work with the existing top players,
be they multinationals, large independents,
or regional trendsetters. Increasingly, however, the key audience is not defined geographically, nor by product or structure, but
by willingness to innovate. If new players are
willing to take advantage of the clean sheet
they have before them, it is undeniable that
they have an opportunity to take a strong
competitive position with best available technology and mill design.
Tissue360ยบ FALL/ WINTER 2016

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Table of Contents for the Digital Edition of Tissue360 - Fall/Winter 2016

Setpoint
Tissue Industry News
PrimeService for Modern Tissue Machines
Making the Most of Opportunity in Tissue?
Reducing MRO Inventory Using RCM Principles
Vacuum Blower Saves 40-50 Percent Tissue Dewatering Costs
Tissue360 - Fall/Winter 2016 - cover1
Tissue360 - Fall/Winter 2016 - cover2
Tissue360 - Fall/Winter 2016 - 3
Tissue360 - Fall/Winter 2016 - 4
Tissue360 - Fall/Winter 2016 - 5
Tissue360 - Fall/Winter 2016 - Setpoint
Tissue360 - Fall/Winter 2016 - 7
Tissue360 - Fall/Winter 2016 - 8
Tissue360 - Fall/Winter 2016 - Tissue Industry News
Tissue360 - Fall/Winter 2016 - 10
Tissue360 - Fall/Winter 2016 - 11
Tissue360 - Fall/Winter 2016 - 12
Tissue360 - Fall/Winter 2016 - 13
Tissue360 - Fall/Winter 2016 - 14
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Tissue360 - Fall/Winter 2016 - 20
Tissue360 - Fall/Winter 2016 - 21
Tissue360 - Fall/Winter 2016 - 22
Tissue360 - Fall/Winter 2016 - 23
Tissue360 - Fall/Winter 2016 - PrimeService for Modern Tissue Machines
Tissue360 - Fall/Winter 2016 - 25
Tissue360 - Fall/Winter 2016 - 26
Tissue360 - Fall/Winter 2016 - 27
Tissue360 - Fall/Winter 2016 - 28
Tissue360 - Fall/Winter 2016 - Making the Most of Opportunity in Tissue?
Tissue360 - Fall/Winter 2016 - 30
Tissue360 - Fall/Winter 2016 - 31
Tissue360 - Fall/Winter 2016 - 32
Tissue360 - Fall/Winter 2016 - 33
Tissue360 - Fall/Winter 2016 - 34
Tissue360 - Fall/Winter 2016 - Reducing MRO Inventory Using RCM Principles
Tissue360 - Fall/Winter 2016 - 36
Tissue360 - Fall/Winter 2016 - 37
Tissue360 - Fall/Winter 2016 - 38
Tissue360 - Fall/Winter 2016 - 39
Tissue360 - Fall/Winter 2016 - 40
Tissue360 - Fall/Winter 2016 - Vacuum Blower Saves 40-50 Percent Tissue Dewatering Costs
Tissue360 - Fall/Winter 2016 - 42
Tissue360 - Fall/Winter 2016 - cover3
Tissue360 - Fall/Winter 2016 - cover4
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