Paper360 - January/February 2018 - 22
"As a company, we look at all the different
aspects: reducing our gas emissions, reducing
our water consumption, reducing our energy,
reevaluating all our rejects that we have from
our mills-and we set new targets every year.
Targets are communicated to the group and to
each plant. Each plant is tracked-what it has
done to reduce its consumption of water and
energy, etc.-and measured on a quarterly
basis. If we don't meet objectives, we consider
alternatives," he says.
The company is designing key process
indicators to track community involvement
in the same way it tracks other sustainability
goals. "In water consumption, we use about
20 percent of the industry average. This is
the kind of sustainability that everyone talks
about-but for us, there is more," says Jobin.
"This summer Mario Plourde, our CEO, was
riding his bike 85 miles a day, four days in a
row, to help kids fight cancer. When it starts
from the top, everyone understands that this
is who we are."
At Scappoose, a lobby display highlights
this community action. "You'll see pictures
of our local people going to food kitchens-
we sponsor a food kitchen once a month.
We put value in our people being seen
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in the community and we measure that,"
A LOCAL PARTNERSHIP
Support from the State of Oregon, Colombia
County, and the City of Scappoose were
integral to the project. With approval from
Governor Kate Brown, Business Oregon
awarded a US$500,000 loan, which is forgiven
if certain job creation and other parameters
are met. The funds were used to help purchase and install some of the equipment at
"A few years ago, Cascades Tissue expanded
the St. Helens facility, effectively doubling their
manufacturing capability and their workforce.
That expansion, and this new facility, give me
great hope that the manufacturing industry in
rural Oregon will continue to grow and prosper," Governor Brown said at the Scappoose
inauguration. "Both of these expansions have a
common thread: Strategic Reserve Fund loans
(from the state of Oregon). After seeing great
returns on our first investment in Cascades,
I'm happy to be making a half a million dollar
investment and partnering with this company
again as they invest millions into a cuttingedge facility employing local workers with
good-paying jobs. The folks at Business Oregon
did a terrific job working with Cascades."
Henry Heimuller, chair of the Columbia
County Board of Commissioners, acknowledges that it can be controversial for a local
government to give incentives to companies
to build in their communities. Yet he says, as
in business, Columbia County must compete
with other markets nationwide. "Cascades is
an international company; they can go anywhere they want. We want them in Columbia
County," Heimuller says. "We're going to continue to put those investments out there to
bring more businesses."
Heimuller explains that Columbia County
has a 70 percent commuter rate; that is, about
seven out of 10 workers living in the county
commute out to their jobs. It's something
his office is looking to change. "Companies
that are sited in Columbia County support
Columbia County. Workers who are not spending two hours commuting every day can coach
their kids' ball teams, can volunteer at their
church, can be a volunteer firefighter-can do
all the things that can make their communities
prosper and grow."
Jan Bottiglieri is editorial director, Paper360°.
Reach her at email@example.com.