Paper360 - March/April 2018 - 26

can justify needed investments. Ecolab has
developed the Water Risk Monetizer, a publicly available tool that can help companies
use data to calculate the full value of incoming
and outgoing water and assess their waterrelated risks.
Barrier 2: Water scarcity is more acute in
some locations, yet often corporate goals are
set for the entire organization. This means
that efforts may not be targeted where they
can make the most difference. Solution:
Context-based water goals can show better
results. According to the Pacific Institute,
"Context-based metrics and targets recognize the particular challenges present in each
basin, allowing for physical and social thresholds and tracking water use relative to basin
thresholds and availability."
Barrier 3: Some organizations prioritize
energy over water. Solution: Energy and water
are not competing priorities; it takes considerable energy to move, treat, heat, and cool
water. More efficient use of water produces
considerable reductions in energy use and
helps organizations lower their climate change
impact. The right data and metrics can help
companies view water and energy management as one and the same.
Barrier 4: Water is a shared resource,
but each organization acts alone. Solution:
Collaboration at the local level with all users
of the watershed can benefit all users. A notable example is The California Water Action
Collaborative, a platform for businesses and
NGOs to pursue collective action projects that
will improve water security in California for
people, business, agriculture, and nature.
"We are on a mission to drive a water
awakening," Doug Baker, chairman and
CEO of Ecolab, said at the opening of Water
University. "We think it's important for society. It's not only vital for commercial health-
but for human health as well."

Fig. 1: Primary drivers for water management.

26

Paper360º

MARCH/APRIL 2018

Survey Highlights Need
for Understanding, Action
Clean, sustainably available water is a business imperative for the industries that Ecolab
serves. Yet the UN predicts that-due to glacial loss from climate change, population
growth, increased consumption, and changes in diet and lifestyle-by 2030, global fresh
water demand will exceed supply by 40 percent.
Emilio Tenuta, VP Corporate Sustainability, Ecolab, says the company wanted to better
understand how large businesses are addressing water risk. Clearly, a gap existed between
their customers' water use reduction goals and actions taken to address global water challenges. Ecolab partnered with GreenBiz, a research consultancy, to survey C-suite leaders
in a range of industries. The 2017 Water Management Survey includes responses from 184
companies with annual revenues of US$1 billion or more.
Tenuta discussed survey findings with attendees of a recent Water Industry Forum
held at Nalco Water's new Water University. "A large percentage of survey respondents in
the industrial sector report that they're not effectively accounting for the cost of water, or
providing incentives for water-related projects," Tenuta said. He shared three key findings
from the survey:
1. Water is an increasing priority (especially in consumer packaged goods), but it still is
not a key factor in decision making.
2. Most companies (75 percent) have water-related targets-but there is still a need to
integrate water into corporate decision making.
3. Of companies surveyed, 82 percent lack the tools and strategies to turn data into actionable insights.
Respondents cited a number of key drivers for improving water management. These include
mitigating business risk (48 percent), meeting regulatory requirements (33 percent), saving
money (30 percent), achieving internal goals (28 percent), and improving company brand.
(See Figure 1 for breakdown by industry type.) Other key takeaways from the survey include:
* 44 percent of companies are not accounting for the full cost of water.
* Most companies are not providing incentives and tools from corporate to site-level
managers to build a comprehensive business case (see Figure 2.)
* 82 percent of companies report that they are not using advanced tools, such as analytics
technology that can assess data to create actionable insights.
An average of 43 percent of the companies surveyed agree with the statement "Over the
next three years, my company will likely actively take steps to better manager water." Survey
results indicate that progress will depend on vast amounts of water data. "Better-connected
technology and data-driven, actionable insights will enable us to help our customers more
effectively reuse and recycle water," said Nalco Water's Julie Lindley, marketing director,
Commercial Digital Solutions. "Because we can continuously monitor use throughout a
customer's operation, we can better ensure system reliability and productivity. This gives
customers confidence in a less water-reliant process."

Fig. 2: Incentives are needed to build a business case for better water management.

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Table of Contents for the Digital Edition of Paper360 - March/April 2018

Setpoint
Over the Wire
The Importance of Safety Training
Data & Decision Making
RISI European CEO of the Year: DS Smith’s Miles Roberts
Buckman’s Junai Maharaj on ‘The Art of the Possible’
Fapajal Tissue: Old, New & Customer-Centric
Progroup Turns 25
PIMA, Paper360° Co-Host Executive Panel
Creating a Lignin Culture
Benefits of Drive-Through Design
Sustainability as Business Leverage
CIPTE Show Highlights Innovation and Sustainability
TAPPI Journal Summaries
Leadership in Maintenance: Where Do We Start?
As a New Reliability Engineer, Are you Confused About Your Role?
R&M Tips
Paper and Board Have Key Roles in the Future of Packaging
Global Paper and Paperboard Demand Growing Despite Declines in Graphic Paper
PPI Awards Showcase Industry Excellence
TAPPI News
ASPI News
Index of Advertisers
Paper360 - March/April 2018 - intro
Paper360 - March/April 2018 - ebelly1
Paper360 - March/April 2018 - ebelly2
Paper360 - March/April 2018 - cover1
Paper360 - March/April 2018 - cover2
Paper360 - March/April 2018 - 3
Paper360 - March/April 2018 - 4
Paper360 - March/April 2018 - 5
Paper360 - March/April 2018 - Setpoint
Paper360 - March/April 2018 - 7
Paper360 - March/April 2018 - 8
Paper360 - March/April 2018 - Over the Wire
Paper360 - March/April 2018 - 10
Paper360 - March/April 2018 - 11
Paper360 - March/April 2018 - The Importance of Safety Training
Paper360 - March/April 2018 - 13
Paper360 - March/April 2018 - Data & Decision Making
Paper360 - March/April 2018 - 15
Paper360 - March/April 2018 - 16
Paper360 - March/April 2018 - 17
Paper360 - March/April 2018 - 18
Paper360 - March/April 2018 - 19
Paper360 - March/April 2018 - 20
Paper360 - March/April 2018 - 21
Paper360 - March/April 2018 - 22
Paper360 - March/April 2018 - 23
Paper360 - March/April 2018 - 24
Paper360 - March/April 2018 - 25
Paper360 - March/April 2018 - 26
Paper360 - March/April 2018 - 27
Paper360 - March/April 2018 - 28
Paper360 - March/April 2018 - 29
Paper360 - March/April 2018 - 30
Paper360 - March/April 2018 - 31
Paper360 - March/April 2018 - RISI European CEO of the Year: DS Smith’s Miles Roberts
Paper360 - March/April 2018 - 33
Paper360 - March/April 2018 - 34
Paper360 - March/April 2018 - 35
Paper360 - March/April 2018 - Buckman’s Junai Maharaj on ‘The Art of the Possible’
Paper360 - March/April 2018 - 37
Paper360 - March/April 2018 - 38
Paper360 - March/April 2018 - 39
Paper360 - March/April 2018 - Fapajal Tissue: Old, New & Customer-Centric
Paper360 - March/April 2018 - 41
Paper360 - March/April 2018 - 42
Paper360 - March/April 2018 - 43
Paper360 - March/April 2018 - Progroup Turns 25
Paper360 - March/April 2018 - 45
Paper360 - March/April 2018 - 46
Paper360 - March/April 2018 - 47
Paper360 - March/April 2018 - PIMA, Paper360° Co-Host Executive Panel
Paper360 - March/April 2018 - 49
Paper360 - March/April 2018 - Creating a Lignin Culture
Paper360 - March/April 2018 - 51
Paper360 - March/April 2018 - 52
Paper360 - March/April 2018 - 53
Paper360 - March/April 2018 - Benefits of Drive-Through Design
Paper360 - March/April 2018 - 55
Paper360 - March/April 2018 - Sustainability as Business Leverage
Paper360 - March/April 2018 - 57
Paper360 - March/April 2018 - CIPTE Show Highlights Innovation and Sustainability
Paper360 - March/April 2018 - 59
Paper360 - March/April 2018 - TAPPI Journal Summaries
Paper360 - March/April 2018 - 61
Paper360 - March/April 2018 - 62
Paper360 - March/April 2018 - 63
Paper360 - March/April 2018 - 64
Paper360 - March/April 2018 - Leadership in Maintenance: Where Do We Start?
Paper360 - March/April 2018 - As a New Reliability Engineer, Are you Confused About Your Role?
Paper360 - March/April 2018 - R&M Tips
Paper360 - March/April 2018 - Paper and Board Have Key Roles in the Future of Packaging
Paper360 - March/April 2018 - 69
Paper360 - March/April 2018 - Global Paper and Paperboard Demand Growing Despite Declines in Graphic Paper
Paper360 - March/April 2018 - 71
Paper360 - March/April 2018 - PPI Awards Showcase Industry Excellence
Paper360 - March/April 2018 - 73
Paper360 - March/April 2018 - 74
Paper360 - March/April 2018 - 75
Paper360 - March/April 2018 - 76
Paper360 - March/April 2018 - 77
Paper360 - March/April 2018 - 78
Paper360 - March/April 2018 - TAPPI News
Paper360 - March/April 2018 - 80
Paper360 - March/April 2018 - ASPI News
Paper360 - March/April 2018 - Index of Advertisers
Paper360 - March/April 2018 - cover3
Paper360 - March/April 2018 - cover4
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