Paper360 - March/April 2018 - 69

Fig. 2: Pulp and paper is represented in the two largest packaging material segments-board and
flexibles-in 2017. Source: Smithers Pira.

soft cheeses. Papers are still used widely in
medical packaging, fast food wrap, and metallized paper cigarette bundle wrap, as well
as less formal developing world retail sectors.
Dried food, processed meals, and savory snack
markets present growth opportunities for
extrusion-coated papers, along with speciality medical packaging papers.
CORRUGATED BOARD
Growing environmental concern is benefitting the corrugated board market due to
the environmental benefits of cellulose-based
packaging. However, lightweighting of board
constructions is hampering volume growth
slightly, although the impact on value is
less pronounced.
Corrugated packaging companies are putting increased emphasis on shelf-ready packaging that significantly reduces the workload
for unpacking and displaying products. This
trend is now deepening with the rise of discount retailers- such as Aldi and Lidl in
Europe-and convenience store selling, which
are more likely to use less labor-intensive shelving options and have fewer of their own branding priorities. This presents an opportunity
for the brand to determine how their product
is presented in store and gives an opportunity for them to invest in printed graphics for
on-shelf differentiation.
This trend dovetails neatly with the wider
availability of inkjet printers for corrugated
board, giving brands greatly expanded options
for versioned packaging, including bespoke
designs of corrugated formats for short run
promotions. Flatbed inkjet systems have been
available for corrugated for several years, but
productivity and cost have limited these; across
2017-2022 this situation will change as a new
generation of high productivity inkjet presses-
like the HP T1100S-especially designed for

volume corrugated print are already seeing
their first commercial installations.
E-COMMERCE
The unspectacular, if steady, rise in demand
for packaging in retail outlets contrasts with
that in the e-commerce segment. The value
of packaging demand into this sales channel was US$28 billion in 2017, and will more
than double by 2023. Over 75 percent of this
is for corrugated formats, causing a surge in
demand for fanfold for fit-to-packing applications, new designs for returnability, and
lighter weight flutings that minimize the size
of postal shipments.
From a packaging designer's perspective,
packaging is taking on an increasingly important role as the primary touch point for brand
identity. This is generating interest in new
designs that create an opening or "unboxing"
experience. Pack printing is also a key medium
in this new arena, with many e-commerce
retailers and brands investing in high-quality
graphics on the exterior and especially the interior of the package, for decorative impact. This
in turn is creating a spur for new linerboards
that can carry improved imagery.
CARTONBOARD
In the future, folding cartons will face global
competition from new, more streamlined pack
formats, like resealable stand-up pouches, that
do not require secondary cartons. Additional
competition will come from upright flexible
packaging, e.g., shrink film for multi-packs
of beverages, and corrugated boxes. Future
demand will also be affected by factors such
as falling sales of tobacco and cigarettes, and
an increase in offshore production of toys and
sports products that are shipped pre-packed.
Folding carton demand is predicted to
grow in four main end-use segments. More

spending is expected on luxury items, while the
on-the-go eating trend will drive demand for
retail carryout cartons. A larger aging population and health enfranchisement worldwide
will also increase demand for cartons in the
pharmaceuticals category. Environmental
factors and lightweighting is also expected to
underpin faster-than-average growth in use of
beverage cartons.
Folding cartons will also benefit from the
digital print revolution. New dedicated inkjet
platforms are joining toner-based systems in
this segment, which has been targeted as the
first by Landa Nanography with its B1-format
S10 press now in beta testing in Israel.
LIQUID PACKAGING BOARD
Liquid packaging board consumption is
likely to be maintained over the next five years.
With 70 percent of this market used in dairy
and 20 percent in fruit juices, it will benefit
from the healthy eating trend in developed
markets, combined with growing consumption
patterns in the emerging markets.
There is a growing trend for liquid packaging
board producers to use renewable resources
to enhance their environmental credentials.
Innovations like micro-fibrillated cellulose (MFC), being pioneered by Stora Enso,
offer the prospect of a biodegradable barrier
film capable of replacing aluminium foil in
liquid cartons.
Carton manufacturers are also introducing
new and innovative carton products. These
include the Combidome carton bottle from
SIG Combibloc and Elopak's Pure-Pak Sense
Aseptic carton.
Liquid carton producers are also responding
to consumer demand for packaging suitable for
on-the-go drinking. Tetra Pak launched two
portion-size packages in April 2017 to meet
growing demand for on-the-go beverages.
The Tetra Prisma Aseptic 200 and 250 Edge
with Dreamcap 26 build on the success of the
Tetra Prisma Aseptic 300ml, which packages
more than 340 brands. Tetra Pak forecasts that
worldwide demand for portion packages under
250ml will grow to 72 billion litres by 2019, up
10 percent from 2016.
Full details of the global packaging demand
in all world regions, including North America,
can be found in the Smithers Pira report The
Future of Global Packaging to 2022, now
available for purchase. TAPPI members receive
a 5 percent discount. Please enter your discount
code TAPPI5 or contact Smithers Pira at: (+1)
330 762 7441 ext. 1134.
Paper360º MARCH/APRIL 2018

69



Table of Contents for the Digital Edition of Paper360 - March/April 2018

Setpoint
Over the Wire
The Importance of Safety Training
Data & Decision Making
RISI European CEO of the Year: DS Smith’s Miles Roberts
Buckman’s Junai Maharaj on ‘The Art of the Possible’
Fapajal Tissue: Old, New & Customer-Centric
Progroup Turns 25
PIMA, Paper360° Co-Host Executive Panel
Creating a Lignin Culture
Benefits of Drive-Through Design
Sustainability as Business Leverage
CIPTE Show Highlights Innovation and Sustainability
TAPPI Journal Summaries
Leadership in Maintenance: Where Do We Start?
As a New Reliability Engineer, Are you Confused About Your Role?
R&M Tips
Paper and Board Have Key Roles in the Future of Packaging
Global Paper and Paperboard Demand Growing Despite Declines in Graphic Paper
PPI Awards Showcase Industry Excellence
TAPPI News
ASPI News
Index of Advertisers
Paper360 - March/April 2018 - intro
Paper360 - March/April 2018 - ebelly1
Paper360 - March/April 2018 - ebelly2
Paper360 - March/April 2018 - cover1
Paper360 - March/April 2018 - cover2
Paper360 - March/April 2018 - 3
Paper360 - March/April 2018 - 4
Paper360 - March/April 2018 - 5
Paper360 - March/April 2018 - Setpoint
Paper360 - March/April 2018 - 7
Paper360 - March/April 2018 - 8
Paper360 - March/April 2018 - Over the Wire
Paper360 - March/April 2018 - 10
Paper360 - March/April 2018 - 11
Paper360 - March/April 2018 - The Importance of Safety Training
Paper360 - March/April 2018 - 13
Paper360 - March/April 2018 - Data & Decision Making
Paper360 - March/April 2018 - 15
Paper360 - March/April 2018 - 16
Paper360 - March/April 2018 - 17
Paper360 - March/April 2018 - 18
Paper360 - March/April 2018 - 19
Paper360 - March/April 2018 - 20
Paper360 - March/April 2018 - 21
Paper360 - March/April 2018 - 22
Paper360 - March/April 2018 - 23
Paper360 - March/April 2018 - 24
Paper360 - March/April 2018 - 25
Paper360 - March/April 2018 - 26
Paper360 - March/April 2018 - 27
Paper360 - March/April 2018 - 28
Paper360 - March/April 2018 - 29
Paper360 - March/April 2018 - 30
Paper360 - March/April 2018 - 31
Paper360 - March/April 2018 - RISI European CEO of the Year: DS Smith’s Miles Roberts
Paper360 - March/April 2018 - 33
Paper360 - March/April 2018 - 34
Paper360 - March/April 2018 - 35
Paper360 - March/April 2018 - Buckman’s Junai Maharaj on ‘The Art of the Possible’
Paper360 - March/April 2018 - 37
Paper360 - March/April 2018 - 38
Paper360 - March/April 2018 - 39
Paper360 - March/April 2018 - Fapajal Tissue: Old, New & Customer-Centric
Paper360 - March/April 2018 - 41
Paper360 - March/April 2018 - 42
Paper360 - March/April 2018 - 43
Paper360 - March/April 2018 - Progroup Turns 25
Paper360 - March/April 2018 - 45
Paper360 - March/April 2018 - 46
Paper360 - March/April 2018 - 47
Paper360 - March/April 2018 - PIMA, Paper360° Co-Host Executive Panel
Paper360 - March/April 2018 - 49
Paper360 - March/April 2018 - Creating a Lignin Culture
Paper360 - March/April 2018 - 51
Paper360 - March/April 2018 - 52
Paper360 - March/April 2018 - 53
Paper360 - March/April 2018 - Benefits of Drive-Through Design
Paper360 - March/April 2018 - 55
Paper360 - March/April 2018 - Sustainability as Business Leverage
Paper360 - March/April 2018 - 57
Paper360 - March/April 2018 - CIPTE Show Highlights Innovation and Sustainability
Paper360 - March/April 2018 - 59
Paper360 - March/April 2018 - TAPPI Journal Summaries
Paper360 - March/April 2018 - 61
Paper360 - March/April 2018 - 62
Paper360 - March/April 2018 - 63
Paper360 - March/April 2018 - 64
Paper360 - March/April 2018 - Leadership in Maintenance: Where Do We Start?
Paper360 - March/April 2018 - As a New Reliability Engineer, Are you Confused About Your Role?
Paper360 - March/April 2018 - R&M Tips
Paper360 - March/April 2018 - Paper and Board Have Key Roles in the Future of Packaging
Paper360 - March/April 2018 - 69
Paper360 - March/April 2018 - Global Paper and Paperboard Demand Growing Despite Declines in Graphic Paper
Paper360 - March/April 2018 - 71
Paper360 - March/April 2018 - PPI Awards Showcase Industry Excellence
Paper360 - March/April 2018 - 73
Paper360 - March/April 2018 - 74
Paper360 - March/April 2018 - 75
Paper360 - March/April 2018 - 76
Paper360 - March/April 2018 - 77
Paper360 - March/April 2018 - 78
Paper360 - March/April 2018 - TAPPI News
Paper360 - March/April 2018 - 80
Paper360 - March/April 2018 - ASPI News
Paper360 - March/April 2018 - Index of Advertisers
Paper360 - March/April 2018 - cover3
Paper360 - March/April 2018 - cover4
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