Leadership for Student Activities - January 2015, NHS & NJHS Edition - (Page 11)
From the Director
It's All About the Buzz
very event you plan with your chapters and councils is an opportunity
to do something important. To get the most out of your efforts, focus in
on what you're trying to accomplish and employ a strategy to generate
a buzz about it. Are you seeking to raise awareness for a cause or collect items
for a charity? Or trying to increase student and community participation
and raise school spirit? Or maybe you're just out to have fun, socialize with
students, and show appreciation to the staff members who make it all possible.
Whatever you're trying to do, it's all about the buzz, and generating a buzz
around an event means asking good questions and making the right plans. If
you feel challenged in creating a buzz-generating strategy, consider holding
a brainstorming session to generate new ideas. In brainstorming, there's no
such thing as a bad idea, so let those thoughts flow freely. If you're doing a
charity drive, have you shared with your school and your community how
important it is that people do everything possible to fill the need?
Gather information from the agencies and organizations you're working with in order to tell that
story in the most vivid terms possible. Numbers help. Share during your daily morning announcements
the number of families with school-aged children who use the community food shelf every month, or
the number of pints of blood that are used by your local hospital every week, month, or holiday season.
Tell them about last year's donation total from the dodgeball tournament and challenge them to beat
that number this year. It's always a good strategy to invite this year's group to beat the number that last
year's group achieved.
Or maybe you can enhance your messaging strategy. Find new areas to hang your posters and
promotions. Instead of doing the same tired things again this year, try ceiling signs, bathroom stall
posters, or an enhanced presence in your school's common area. If you're doing a clothing drive,
hang a clothesline in the cafeteria or school commons with examples there for all to see-as well as
information on how to participate and why it's important.
And there's more to good communication than posters anyway. Have the members of your chapter or
council wear buttons or shirts displaying information about your event or a catchy phrase about what
you're doing. You could also place helium balloons in your classrooms with signs hanging from the
ribbons. Kids of all ages love balloons.
The possibilities are endless, but it all boils down to this: if you show your school or community that
you're excited about what you're doing and looking forward to besting past benchmarks or ramping
up the fun, you stand a much better chance of building a good buzz. People want to contribute to good
causes and have fun, but you're competing for their attention. You simply can't do the same thing every
year and expect a different result.
Director of Student Programs
National Association of Secondary School Principals
Table of Contents for the Digital Edition of Leadership for Student Activities - January 2015, NHS & NJHS Edition
Questions & Answers
From the Director
Building a Buzz
The Calm Created by Disruption
Giving Students a Voice
Middle Level Activities
Lessons for Leaders
Scholarships & Awards
Things to Do
Leadership for Student Activities - January 2015, NHS & NJHS Edition