Leadership for Student Activities - January 2015, NHS & NJHS Edition - (Page 11)

From the Director It's All About the Buzz E very event you plan with your chapters and councils is an opportunity to do something important. To get the most out of your efforts, focus in on what you're trying to accomplish and employ a strategy to generate a buzz about it. Are you seeking to raise awareness for a cause or collect items for a charity? Or trying to increase student and community participation and raise school spirit? Or maybe you're just out to have fun, socialize with students, and show appreciation to the staff members who make it all possible. Whatever you're trying to do, it's all about the buzz, and generating a buzz around an event means asking good questions and making the right plans. If you feel challenged in creating a buzz-generating strategy, consider holding a brainstorming session to generate new ideas. In brainstorming, there's no such thing as a bad idea, so let those thoughts flow freely. If you're doing a charity drive, have you shared with your school and your community how important it is that people do everything possible to fill the need? Gather information from the agencies and organizations you're working with in order to tell that story in the most vivid terms possible. Numbers help. Share during your daily morning announcements the number of families with school-aged children who use the community food shelf every month, or the number of pints of blood that are used by your local hospital every week, month, or holiday season. Tell them about last year's donation total from the dodgeball tournament and challenge them to beat that number this year. It's always a good strategy to invite this year's group to beat the number that last year's group achieved. Or maybe you can enhance your messaging strategy. Find new areas to hang your posters and promotions. Instead of doing the same tired things again this year, try ceiling signs, bathroom stall posters, or an enhanced presence in your school's common area. If you're doing a clothing drive, hang a clothesline in the cafeteria or school commons with examples there for all to see-as well as information on how to participate and why it's important. And there's more to good communication than posters anyway. Have the members of your chapter or council wear buttons or shirts displaying information about your event or a catchy phrase about what you're doing. You could also place helium balloons in your classrooms with signs hanging from the ribbons. Kids of all ages love balloons. The possibilities are endless, but it all boils down to this: if you show your school or community that you're excited about what you're doing and looking forward to besting past benchmarks or ramping up the fun, you stand a much better chance of building a good buzz. People want to contribute to good causes and have fun, but you're competing for their attention. You simply can't do the same thing every year and expect a different result. Ann Postlewaite Director of Student Programs National Association of Secondary School Principals january 2015 11

Table of Contents for the Digital Edition of Leadership for Student Activities - January 2015, NHS & NJHS Edition

Editor’s Note
Questions & Answers
Take Note
From the Director
Building a Buzz
The Calm Created by Disruption
Giving Students a Voice
Middle Level Activities
Lessons for Leaders
Scholarships & Awards
Activities Exchange
Things to Do

Leadership for Student Activities - January 2015, NHS & NJHS Edition