PRSM 2014 Trends Report - (Page 6)
TIM BACKSTROM, 2013-14 PRESIDENT
PRSM ASSOCIATION BOARD OF DIRECTORS
t’s a rapidly changing world for retailers of all store sizes and of all types.
Managing product demands and keeping up with customer buying preferences occupies a great deal of any retail
company’s resources. It’s at the cash register,
however, where all that work delivers the ultimate KPI, and it’s in that store environment
where many times the deal is sealed.
When the customer walks through the door
and is greeted by a sales associate or simply disappears into a maze of racks and shelving, there
isn’t much else that marketing or the strategy
consultants can do. It’s all about the store:
floors, lighting, temperature, wall coverings—
sight, smell and sound—the exclusive, orchestrated domain of the retail facilities manager.
In this 2014 Trends Report, PRSM
Association’s second annual review
It’s all about the store:
of what to watch for, we have
explored five key trends; technoltemperature, wall
ogy, sustainability, vendor management, waste management and
store renovations. To help you
smell and sound—the
understand the issues and how
they are playing out across the
industry, we sought out retailers
domain of the retail
eager to share their successes and
best practices, which in our opinion make them standouts among
their peers. Here are our trends for 2014:
Sustainability. When you hear this term,
thoughts of lower kilowatt usage probably come
to mind, but in the case of The Home Depot,
a holistic focus on water conservation, ranging from product selection to simply reducing
water waste in the greenhouses, is producing
incredible results—at a time when the cost of
water is expected to increase dramatically over
the next few years.
Technology. There’s a lot of talk about
“big data” these days, but this trend of collecting and analyzing information has been
entrenched in FM departments for years.
6 I PROFESSIONAL RETAIL STORE MAINTENANCE I www.prsm.com
In this section of our report you’ll see how
DollarTree, over the past five or six years, has
taken data collection and information extraction to a whole new level.
Vendor management. Every facilities management scenario presents its own special
circumstances, and managing the insource/
outsource question is always part of that. Learn
here about how The Fresh Market’s effort to
establish close ties with its vendor partners
means special focus on the firm’s core commitment to offering its customers fresh, hot food
in a stellar environment.
Waste management. In this detailed review of
a very sensitive topic, get a view of how industry
leaders are developing proactive, recycling protocols, in part as a response to increased EPA and
local governmental scrutiny, but also in accordance with a sincere desire to be eco-friendly.
Brick and mortar innovations. Whether
you’re focused on a hundred or a thousand
stores, the schedule for remodels and retrofits
can be daunting to manage. We learn here about
how Z Gallerie designs, constructs and maintains its retail spaces in a way that promotes
brand awareness and get customers through
the doors to shop longer and buy more.
I want to express my personal appreciation
to the facilities management professionals who
participated in this report and especially for the
cooperation of their corporate entities. In this
day and age, it’s more than enough to accomplish the daily tasks of being a retail FM without taking on the added role of thought leader.
And that’s exactly how I view our participating
FMs and others, as leaders in our profession and
examples of the highest caliber individuals you
are likely to encounter.
There’s a lot to learn from this report and I
anticipate that it will remain in my team’s stack
of useful materials in the months to come. ●
Tim Backstrom is Director of Facilities Management
at Staples, Inc.
Table of Contents for the Digital Edition of PRSM 2014 Trends Report
BRICK AND MORTAR INNOVATIONS
PRSM 2014 Trends Report