Professional Retail Store - March/April 2013 - (Page 20)

COVER, COAT and COLOR How business-savvy FMs brush up their brands with paint BR I A N BOU RQU E A N D K R I ST I F ROEH L IC H hen it comes time to update your facility’s appearance, there’s more to it than slapping a coat of paint on a wall. Painting plays a key role in the visual aspect of your company’s branding in every store, and for lasting results you have to do your homework. Before you decide it’s time to refresh your paint scheme, examine the many important steps and reasons for why an update may be necessary and the key technical steps for a proper upgrade. The Painted Image “Image is everything. A retailer has the opportunity to impress or not impress from the time a customer enters the parking lot, from when they walk in the store,” said Curt Dowling, Executive Vice President, Benise-Dowling National Painting, headquartered in Atlanta. “The feel of the store is so important to the buying decision and to a person becoming a longtime customer. It tars the image of a retailer if it’s not kept up.” Retailers need to establish who and where they are in the marketplace to have their store to back up what their selling. “It’s the experience you have when you buy from a retailer. Expectations have grown over the years. Forty-five percent of all retail purchase decisions are made after the customer enters the store,” said Dowling. 1 2 3 1. Exterior coating samples after exposure in accelerated weathering cabinet. Samples on left are the original coating samples from four different manufacturers. Samples in the middle and right are the same material after weathering. 2. Exterior coating with moisture sensitive resin causing it to wrinkle and disbond from the block surface. 3. Moisture meter used on smooth-face block to determine moisture content nondestructively. 20 I PROFESSIONAL RETAIL STORE MAINTENANCE I www.prsm.com http://www.prsm.com

Table of Contents for the Digital Edition of Professional Retail Store - March/April 2013

PRESIDENT’S MESSAGE
EXECUTIVE DIRECTOR’S COLUMN
NEW PRSM MEMBERS
THE RIGHT PROVIDER WITH THE RIGHT PROGRAM
COVER, COAT AND COLOR
THE DARK SIDE OF PARKING LOT LIGHTING
PROACTIVE ROOF MAINTENANCE
ENGAGE AT PRSM2013 NATIONAL CONFERENCE
MANAGING YOUR PARKING LOT PORTFOLIO
SUSTAINABLE RETAIL OPERATIONS OFFER RETAIL FACILITY MANAGERS A GREAT DEAL
FOODSERVICE ADDS COMPLEXITY TO PM SCHEDULES
SHEDDING LIGHT ON A COMPLEX LED TRANSITION
THE OMNI-SHOPPER AND THE STORE
SOURCING: HOW THE RFP PROCESS IS CHANGING FM TODAY
ADVERTISERS' INDEX
RETAILER PROFILE: U.S. CELLULAR

Professional Retail Store - March/April 2013

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