Professional Retail Store - May/June 2018 - 19

- similar to a farmers' market with "stalls" for each retailer.
"This appeals to millennials who want experiences and
the current food culture that appreciates fresh, fast food,"
Brown said.
The retail power centers that include retailers such as
Target and Walmart will continue with some exceptions.
"Some big-box centers will pivot towards becoming multiuse, adding multifamily residences, retail, entertainment and
dining components to replace vacant retail," he said. "These
lifestyle centers will also include medical centers, hotels
and office space to create traffic for retailers." The lifestyle
centers that have been trending upwards in recent years are
very normal in other parts of the world, he added.
In addition to the type of center or mall in which stores
are located, technology and consumer expectations will
disrupt the interior design of stores, Brown predicted.
"Everything will be about elevating the customer
experience," he explained.
Because customers hate standing in line, retailers will
find ways to eliminate the cash register at the door. Amazon
has already built one store in Seattle, Wash., that uses the
customer's Amazon account, a smartphone app and smart
technology, such as computer vision, sensor fusion and deep
learning to track merchandise selected by the customer and
place it in a virtual cart. There are no checkout lines - the
customer just walks out with the merchandise and receives
a digital receipt for the items purchased through their
Amazon account.
Although not all retailers will automate to the level Amazon
Go automates, there are opportunities to use technology to
improve efficiency and quality of service. "Retailers, such as
fast food restaurants, will turn to automation and robots to
handle low-level customer service interactions," Brown said.

HOW CAN RETAIL FMs PREPARE FOR CHANGES?
Future retail stores that rely more on automation and
new technology will require FMs to be familiar with the
technology's maintenance requirements as well as IT
protocols for security and protection of customer information,
Brown suggested.
The biggest challenge for retailers in any type of shopping
center or mall will be the focus on customer experience, the
addition of entertainment and events, and increased foot
traffic, Brown forecasted. Knowing when peak times for
crowds may be and scheduling maintenance around those
times will be important.
Emerging changes in shopping centers, malls and mixeduse centers offer retailers ahead of the curve opportunities
to position themselves for the future. "Retailers should
understand that this is a slow-moving train that will take years
to become the norm in retail," Brown said.
Brown cautions FMs not to interpret the slow pace of
change as a reason not to address changes in the company's
long term strategic plans. He referred to a quote by Bill Gates:
"We always overestimate the change that will occur in the
next two years and underestimate the change that will occur
in the next ten. Don't let yourself be lulled into inaction." l

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Table of Contents for the Digital Edition of Professional Retail Store - May/June 2018

CEO’s Column
Cover Feature the Evolution of Retail Centers
Retail of the Future
PRSM2018 Takes the Power of Facilities to a New Level!
Leadership
Association Matters
2017-18 PRSMCommittee Members
Trade Tips
Member Profiles
Association Matters
Best Practices
Advertisers’ Index
Professional Retail Store - May/June 2018 - Intro
Professional Retail Store - May/June 2018 - cover1
Professional Retail Store - May/June 2018 - cover2
Professional Retail Store - May/June 2018 - 3
Professional Retail Store - May/June 2018 - 4
Professional Retail Store - May/June 2018 - 5
Professional Retail Store - May/June 2018 - 6
Professional Retail Store - May/June 2018 - 7
Professional Retail Store - May/June 2018 - 8
Professional Retail Store - May/June 2018 - CEO’s Column
Professional Retail Store - May/June 2018 - Cover Feature the Evolution of Retail Centers
Professional Retail Store - May/June 2018 - 11
Professional Retail Store - May/June 2018 - 12
Professional Retail Store - May/June 2018 - 13
Professional Retail Store - May/June 2018 - 14
Professional Retail Store - May/June 2018 - 15
Professional Retail Store - May/June 2018 - 16
Professional Retail Store - May/June 2018 - Retail of the Future
Professional Retail Store - May/June 2018 - 18
Professional Retail Store - May/June 2018 - 19
Professional Retail Store - May/June 2018 - PRSM2018 Takes the Power of Facilities to a New Level!
Professional Retail Store - May/June 2018 - 21
Professional Retail Store - May/June 2018 - 22
Professional Retail Store - May/June 2018 - 23
Professional Retail Store - May/June 2018 - 24
Professional Retail Store - May/June 2018 - 25
Professional Retail Store - May/June 2018 - 26
Professional Retail Store - May/June 2018 - Leadership
Professional Retail Store - May/June 2018 - 28
Professional Retail Store - May/June 2018 - Association Matters
Professional Retail Store - May/June 2018 - 2017-18 PRSMCommittee Members
Professional Retail Store - May/June 2018 - 31
Professional Retail Store - May/June 2018 - 32
Professional Retail Store - May/June 2018 - Trade Tips
Professional Retail Store - May/June 2018 - 34
Professional Retail Store - May/June 2018 - 35
Professional Retail Store - May/June 2018 - Member Profiles
Professional Retail Store - May/June 2018 - 37
Professional Retail Store - May/June 2018 - Association Matters
Professional Retail Store - May/June 2018 - 39
Professional Retail Store - May/June 2018 - Best Practices
Professional Retail Store - May/June 2018 - 41
Professional Retail Store - May/June 2018 - Advertisers’ Index
Professional Retail Store - May/June 2018 - cover3
Professional Retail Store - May/June 2018 - cover4
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