Professional Retail Store - May/June 2018 - 27

LEADERSHIP

The Power
of Purpose
EMPOWERING
EMPLOYEES FOR THE
RETAIL REVOLUTION
BY SARAH B. HOOD

PRSM: HOW DO YOU AND YOUR
COMPANY, SMITHIMPACT, HELP
BUSINESSES?
Smith: My primary focus is to work
with employees and managers on
incorporating significance into their
lives, both personally and professionally.
Everyone wants to know with certainty
that what we do matters. The keys to
motivation, engagement, recruitment
and retention exist within someone's
relentless pursuit of significance, not
solely in someone's pursuit of success.

PRSM: WE ARE OFTEN ADVISED
TO "FOLLOW OUR PASSION." HOW
DOES THIS DIFFER FROM THE
PURSUIT OF PURPOSE?
Smith: There's a lot of talk about the
importance of passion, and while I'm
a believer in passion, for many people,
passion is a feeling, and feelings come and
go. The larger thing we want to focus on is
purpose; passion is your fuel, but purpose
is your roadmap. Especially for the sales

managers and sales teams of tomorrow,
I would engage them in conversations
that will involve them in purpose on an
individual and collective level.

PRSM: HOW DOES AN INDIVIDUAL
OR A SALES TEAM FIND THEIR
PURPOSE, BEYOND THE OBVIOUS
GOALS AND OBJECTIVES OF
THEIR WORKPLACE?
Smith: I think there's a bit of a myth
around purpose, in that many people
think it's lost and it needs to be found.
My perspective is it's not lost; it simply
needs to be chosen. You choose
those one or two words that embody
everything you want your life to be
about. If people can articulate an answer
for that question, they're much further
along in identifying their purpose.

PRSM: WHY IS THIS IMPORTANT
FOR BUSINESS?
Smith: If there's a disconnect
between personal and professional

Pete Smith

purpose, people burn out. For example,
if you personally stand for equality, it
would resonate in your relationships
and your parenting; it penetrates
every aspect of your life. You apply it
individually, and you also apply it to
your team.
You have organizational identity,
team identity and personal identity.
One team identity was summed up
in the sentence: "We don't let a day
go by until at least one sale is made."
Their product is a $3,500 product. One
member of the team personally stood
for opportunity. He viewed his role
as creating opportunities both for the
sales people on his team and for the
customer. Someone else had a stand
for achievement; through being a part
of that team, he fulfilled his purpose.
We always hear that we have to
keep our personal life separate from
our professional life. That sounds
awesome, but I've never seen
it in action. l
prsm.com I MAY/JUNE 2018 I 27

YUGANOV KONSTANTIN/SHUTTERSTOCK.COM

Speaker, trainer and author Pete Smith is a leading thinker in the fields of leadership, management
and personal growth. Author of the popular and inspiring Dare to Matter: Choosing an Unstuck and
Unapologetic Life of Significance, Smith recently spoke at the PRSM National Conference in Nashville
on "Advancing Your Career: A Focus on the Five Pillars of Progress" and "Built for Legacy: Developing
and Leading Teams that Matter." Here, he offers insight into the relationship between business
productivity and a personal sense of purpose.


http://www.prsm.com

Table of Contents for the Digital Edition of Professional Retail Store - May/June 2018

CEO’s Column
Cover Feature the Evolution of Retail Centers
Retail of the Future
PRSM2018 Takes the Power of Facilities to a New Level!
Leadership
Association Matters
2017-18 PRSMCommittee Members
Trade Tips
Member Profiles
Association Matters
Best Practices
Advertisers’ Index
Professional Retail Store - May/June 2018 - Intro
Professional Retail Store - May/June 2018 - cover1
Professional Retail Store - May/June 2018 - cover2
Professional Retail Store - May/June 2018 - 3
Professional Retail Store - May/June 2018 - 4
Professional Retail Store - May/June 2018 - 5
Professional Retail Store - May/June 2018 - 6
Professional Retail Store - May/June 2018 - 7
Professional Retail Store - May/June 2018 - 8
Professional Retail Store - May/June 2018 - CEO’s Column
Professional Retail Store - May/June 2018 - Cover Feature the Evolution of Retail Centers
Professional Retail Store - May/June 2018 - 11
Professional Retail Store - May/June 2018 - 12
Professional Retail Store - May/June 2018 - 13
Professional Retail Store - May/June 2018 - 14
Professional Retail Store - May/June 2018 - 15
Professional Retail Store - May/June 2018 - 16
Professional Retail Store - May/June 2018 - Retail of the Future
Professional Retail Store - May/June 2018 - 18
Professional Retail Store - May/June 2018 - 19
Professional Retail Store - May/June 2018 - PRSM2018 Takes the Power of Facilities to a New Level!
Professional Retail Store - May/June 2018 - 21
Professional Retail Store - May/June 2018 - 22
Professional Retail Store - May/June 2018 - 23
Professional Retail Store - May/June 2018 - 24
Professional Retail Store - May/June 2018 - 25
Professional Retail Store - May/June 2018 - 26
Professional Retail Store - May/June 2018 - Leadership
Professional Retail Store - May/June 2018 - 28
Professional Retail Store - May/June 2018 - Association Matters
Professional Retail Store - May/June 2018 - 2017-18 PRSMCommittee Members
Professional Retail Store - May/June 2018 - 31
Professional Retail Store - May/June 2018 - 32
Professional Retail Store - May/June 2018 - Trade Tips
Professional Retail Store - May/June 2018 - 34
Professional Retail Store - May/June 2018 - 35
Professional Retail Store - May/June 2018 - Member Profiles
Professional Retail Store - May/June 2018 - 37
Professional Retail Store - May/June 2018 - Association Matters
Professional Retail Store - May/June 2018 - 39
Professional Retail Store - May/June 2018 - Best Practices
Professional Retail Store - May/June 2018 - 41
Professional Retail Store - May/June 2018 - Advertisers’ Index
Professional Retail Store - May/June 2018 - cover3
Professional Retail Store - May/June 2018 - cover4
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