A Fresh Look for
By Alex Binkley
GO Transit is giving its passenger trains a
new look by switching to a darker green colour
scheme on its trains and modifying the trademark logo that it has used since the mid-1960s.
"GO Transit has evolved from a train and bus
company to a customer-focused transit agency,"
explains GO spokesman Malon Edwards. "The
new, fresh look supports the new perception
GO has been trying to achieve with customers
over the last while. We look forward to public
feedback as we roll out our newly designed
"The GO logo that everyone likes and
recognizes is just being slightly tweaked to look
better when used digitally."
The new colour scheme will harmonize with
GO's partners in public transit in the greater
Toronto-Hamilton area; Union Pearson Express -
which links Toronto's Pearson Airport and Union
Station - and Metrolinx.
"Some secondary colours will provide accents
to the new dark green," he notes, adding that
the change will be gradual.
Interchange | Fall / Automne 2013
Table of Contents for the Digital Edition of Interchange - Fall 2013