Interchange - Fall 2013 - (Page 28)

A Fresh Look for GO Transit 1967 By Alex Binkley GO Transit is giving its passenger trains a new look by switching to a darker green colour scheme on its trains and modifying the trademark logo that it has used since the mid-1960s. "GO Transit has evolved from a train and bus company to a customer-focused transit agency," explains GO spokesman Malon Edwards. "The new, fresh look supports the new perception GO has been trying to achieve with customers over the last while. We look forward to public feedback as we roll out our newly designed vehicles." "The GO logo that everyone likes and recognizes is just being slightly tweaked to look better when used digitally." The new colour scheme will harmonize with GO's partners in public transit in the greater Toronto-Hamilton area; Union Pearson Express - which links Toronto's Pearson Airport and Union Station - and Metrolinx. "Some secondary colours will provide accents to the new dark green," he notes, adding that the change will be gradual. 28 Interchange | Fall / Automne 2013

Table of Contents for the Digital Edition of Interchange - Fall 2013

President’s Message
Railway Legislation Passes, Regulations to Follow
Railways Support TSB Call for In-Cab Video and Voice if Integrated into SMS
A Fresh Look for GO Transit
Trespassing Seen as Biggest Threat to Rail Safety
Mecfor Innovates with UTV and Creates North American Demand
CN Recognized for Climate Change Transparency with CDP Leadership Position
CN a Transportation Industry Sustainability Leader
GO Transit Receives Outstanding Achievement Award
Update on Railways in Canada
A & B Rail Services
Index to Advertisers

Interchange - Fall 2013