The CCA Voice - Spring/Summer 2018 - 22

STRUCTURING THE FUTURE

(Infra)-Structuring the Future

By Mark Warchol
Director of Marketing & Brand
Strategy, Interop Technologies

T

he days of delighting
subscribers with standard
voice and messaging are gone.
Today, smartphone adoption and
the technology advancements that
have succeeded it have created new
competitors, increased consumer
demand and disrupted traditional
business models - leaving the majority
of mobile carriers fighting for their place
in the future.
Throughout history, the technologies
that have experienced the greatest
success have been those who have
achieved widespread market adoption
and then continued to evolve based on
the consumer. This was clearly the case
in the "there's an app for that" revolution,
where application developers seemed to
pop up overnight to build new features
to satisfy the daily needs of their users.
This is innovation in action, but with the
widespread innovation in mobile comes
the need for the many to transform
and adapt to the "new way of doing
things" of the trendsetting few. Carriers
now must evaluate their business from
their network center outwards to their
customer, and define a strategy for how
to move forward and remain innovative.
One of the biggest challenges
facing the mobile industry today is
the speed at which change occurs
22

THE

and the transformation that is required
to keep up. By 2020, IoT devices will
account for 24 billion of the estimated
34 billion connected devices online1
and monthly global mobile data will
reach 30.6 exabytes2. Carriers already
are experiencing the pressures of
overcrowded networks and the stress
of keeping up with innovative services
being launched by non-traditional
competitors. As the 5G-enabled world
quickly approaches, networks will have
to be modernized and more operational
efficiencies will have to be realized in
order to support it. Carriers that started
as utilitarian, network-driven providers
must now transform into adaptive,
user-driven innovators. The only way
for carriers to transform is to reduce the
resources they've historically spent on
building, maintaining, and monitoring
their network by embracing cloud-based
infrastructure and managed services.
Although the cloud revolution is not
without its challenges, the innovations
that have emerged from it have brought
several opportunities to the industry.
For instance, the ability to virtualize
the IMS core and subsequent IP-based
solutions offers carriers the agility
and flexibility needed to become the
proactive customer-centric businesses the
digital market requires. Improvements in
network efficiency and reduced CAPEX/
OPEX also can be accomplished through
virtualization, and the "as-a-service" model
offered by cloud providers reduces timeto-market. By streamlining operations
and focusing resources on creating better
customer experiences and identifying
new avenues of growth, carriers will
be better equipped to compete in the
mobile market of the future.
Almost three-quarters of the world's
population will be a subscriber to a
mobile service in 20203 and the demand
for new digital services will continue
to grow. Carriers can leverage their

VOICE * www.ccamobile.org * Spring/Summer 2018

infrastructure and core services to
position themselves as the foundation of
the new multifaceted digital ecosystem
and capitalize on new verticals for growth.
A real-time example of this type of
opportunity already is coming to fruition
through the transformation of messaging
into Rich Communications (RCS). By
combining the enhanced features of
RCS with chatbots, artificial intelligence
and plugin technologies, the new RCSdependent ecosystem, Messaging
as a Platform (MaaP), will enable
conversational commerce and other,
richer mobile capabilities and experiences.
Consumers will make purchases and
have conversations with their favorite
brands without ever leaving their native
messaging app, and carriers will acquire
revenue for enabling the brands access to
their subscribers.
Despite the inevitable changes in
the telecom industry, the opportunities
are there for the carriers who accept the
challenge and take action. It's no longer a
question of how to get there, but how to
embrace the digital revolution and take
the necessary steps to
thrive there.
References

Business Insider: Here's how the Internet of Things
will explode by 2020
2
Cisco Visual Networking Index: Global Mobile
Data Traffic Forecast Update, 2015-2020
3
2017 global edition of the GSMA's 'Mobile
Economy' report
1


http://www.ccamobile.org

Table of Contents for the Digital Edition of The CCA Voice - Spring/Summer 2018

Board of Directors/Staff
Chairman’s Letter by Brian L. Spurgeon
A Message from the President & CEO by Steven K. Berry
CCA’s 2017 Annual Achievement Award Winners
Coming Soon to a Phone Near You – eSIM™
Solving the 5G Regulatory Puzzle
Weathering the Storm; Using CCA as a Resource in Emergency Situations
Shifting Marketing Dollars to Effectively Catch Today’s Mobile Audience
The Power of the Private Network
(Infra)-Structuring the Future
Keeping Your Email Marketing Strategy Relevant as Subscriber Preferences Evolve
The Future of Wireless
It’s Just Business: Zero-Latency for LTE-based Mobile Computing Is No Longer a Technical Question
How Mobile Operators Can Maximize the Business Experience with Group Communications and Collaboration
The Critical Role of Cellular WAN Failover in Business: Expand Your Service with Fully Managed LTE Failover
“Calling” All Carriers – Do You Use IVR?
VoWiFi and its Impact on 9-1-1
Five Best Practices for Operating Your Cellphone Repair Shop
Dramatically Improve Your 4G LTE Network by Leveraging 5G Technology
Congressional Spotlight: Senator Maggie Hassan (D-NH)
Index of Advertisers
The CCA Voice - Spring/Summer 2018 - Intro
The CCA Voice - Spring/Summer 2018 - bellyband1
The CCA Voice - Spring/Summer 2018 - bellyband2
The CCA Voice - Spring/Summer 2018 - cover1
The CCA Voice - Spring/Summer 2018 - cover2
The CCA Voice - Spring/Summer 2018 - 3
The CCA Voice - Spring/Summer 2018 - 4
The CCA Voice - Spring/Summer 2018 - 5
The CCA Voice - Spring/Summer 2018 - 6
The CCA Voice - Spring/Summer 2018 - 7
The CCA Voice - Spring/Summer 2018 - Board of Directors/Staff
The CCA Voice - Spring/Summer 2018 - Chairman’s Letter by Brian L. Spurgeon
The CCA Voice - Spring/Summer 2018 - 10
The CCA Voice - Spring/Summer 2018 - A Message from the President & CEO by Steven K. Berry
The CCA Voice - Spring/Summer 2018 - 12
The CCA Voice - Spring/Summer 2018 - CCA’s 2017 Annual Achievement Award Winners
The CCA Voice - Spring/Summer 2018 - 14
The CCA Voice - Spring/Summer 2018 - Coming Soon to a Phone Near You – eSIM™
The CCA Voice - Spring/Summer 2018 - 16
The CCA Voice - Spring/Summer 2018 - Solving the 5G Regulatory Puzzle
The CCA Voice - Spring/Summer 2018 - 18
The CCA Voice - Spring/Summer 2018 - Weathering the Storm; Using CCA as a Resource in Emergency Situations
The CCA Voice - Spring/Summer 2018 - Shifting Marketing Dollars to Effectively Catch Today’s Mobile Audience
The CCA Voice - Spring/Summer 2018 - The Power of the Private Network
The CCA Voice - Spring/Summer 2018 - (Infra)-Structuring the Future
The CCA Voice - Spring/Summer 2018 - Keeping Your Email Marketing Strategy Relevant as Subscriber Preferences Evolve
The CCA Voice - Spring/Summer 2018 - The Future of Wireless
The CCA Voice - Spring/Summer 2018 - It’s Just Business: Zero-Latency for LTE-based Mobile Computing Is No Longer a Technical Question
The CCA Voice - Spring/Summer 2018 - How Mobile Operators Can Maximize the Business Experience with Group Communications and Collaboration
The CCA Voice - Spring/Summer 2018 - The Critical Role of Cellular WAN Failover in Business: Expand Your Service with Fully Managed LTE Failover
The CCA Voice - Spring/Summer 2018 - “Calling” All Carriers – Do You Use IVR?
The CCA Voice - Spring/Summer 2018 - VoWiFi and its Impact on 9-1-1
The CCA Voice - Spring/Summer 2018 - Five Best Practices for Operating Your Cellphone Repair Shop
The CCA Voice - Spring/Summer 2018 - Dramatically Improve Your 4G LTE Network by Leveraging 5G Technology
The CCA Voice - Spring/Summer 2018 - Congressional Spotlight: Senator Maggie Hassan (D-NH)
The CCA Voice - Spring/Summer 2018 - 33
The CCA Voice - Spring/Summer 2018 - 34
The CCA Voice - Spring/Summer 2018 - 35
The CCA Voice - Spring/Summer 2018 - Index of Advertisers
The CCA Voice - Spring/Summer 2018 - 37
The CCA Voice - Spring/Summer 2018 - 38
The CCA Voice - Spring/Summer 2018 - cover3
The CCA Voice - Spring/Summer 2018 - cover4
The CCA Voice - Spring/Summer 2018 - outsert1
The CCA Voice - Spring/Summer 2018 - outsert2
The CCA Voice - Spring/Summer 2018 - outsert3
The CCA Voice - Spring/Summer 2018 - outsert4
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