The CCA Voice - Fall/Winter 2014 - (Page cover1)

THE www.competitivecarriers.org Fall/Winter 2014 VOICE DEVICES! DEVICES! DEVICES! FOR COMPETITIVE CARRIERS PLUS Cybercriminals Targeting Consumers via SMS Page 37 4 Tips to Build Loyalty Through Mobile Apps Page 49 How to Engage Consumers Across All Channels Page 53 The Impact of Alliance Programs on Rural Markets Page 54 http://www.competitivecarriers.org

Table of Contents for the Digital Edition of The CCA Voice - Fall/Winter 2014

Board of Directors/Staff
Chairman’s Letter by Jonathan Foxman
A Message From the President & CEO by Steven K. Berry
CCA’s 2014 Excellence in Marketing Award Winners
Looking Beyond the Smartphone
More Devices? More Spectrum
Verizon’s Net Neutrality Appeal – a Pyrrhic Victory?
Life Beyond the Handset
Advancing Mobile Interactions With Customers
Devices, Devices, Devices Need Capacity, Capacity, Capacity!!
LTE: A Double-Edged Pipe
Wireless Diabetes Management Solution Aims to Decrease Complications, Costs
50 Billion Connected Devices
Cybercriminals Targeting Consumers via SMS
Cell Phones Blazing a Trail to a New Society
Where Do You Use LTE?
Capitalizing on Device Data
Maximize Revenue by Synergizing Technologies
Mobile Context Offers Unparalleled Levels of User Engagement
Preparing for the “Connected” Future
Designing a Retail Environment That Engages and Motivates
Improve QoE, Optimize Device Portfolios, and Reduce Costs
4 Tips to Build Loyalty Through Mobile Apps
Connecting a Device-Enabled World
How Virtual Merchandising Helps Shoppers Filter Through the Noise
NFV Hits the Mobile Express Track
How to Engage Consumers Across All Channels
The Impact of Alliance Programs on Rural Markets
The Fridge Says It’s Empty and the Car Wants an Oil Change
Getting Smarter About Smartphone Service
Location Accuracy, Wi-Fi, and Other Location Technology
Index of Advertisers
Congressional Spotlight: Rep. Peter Welch (D-VT-AL)

The CCA Voice - Fall/Winter 2014

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