The CCA Voice - Fall/Winter 2017 - 29
E V ERY T HING CON N EC T ED: M A K ING IoT A R E A LI T Y
The Future of Mobile:
How to Take Advantage of IoT
to product bar codes for on-premise
location detection. This concept
- referred to as 'smart packaging' -
allowed data to be collected during
both the stocking and sales processes to
inform decision-making in real time.
Now known as 'big data,'
manufacturers and mobile providers
used this interactivity between product
and environment to tailor products to
customer needs. Let's take a closer look
at how IoT shapes these needs.
By Paul Dobbins
Account Management Director, Fortegra®
he wireless industry is
constantly on the edge of
innovation - much of which
is consumer-driven. To stay ahead of
the competition, wireless providers
are always looking for new ways to
adapt alongside these innovations.
That's especially true for the latest big
gamechanger: the Internet of Things,
The introduction of IoT has led to
changes across a number of industries,
but nowhere more so than mobile.
Hardware, software, and even the sale
of mobile products and services have
all been affected by IoT's growth. In
fact, a recent Gartner report predicts
we'll see 26 billion interconnected
devices by 2020, which means even
more changes are on the horizon.
As with any large-scale change,
the most important thing wireless
providers considering incorporating
IoT-connected devices into their
business can do is anticipate the
areas they'll need to adapt to meet
customer needs. We've pulled
together a few of our top tips to show
providers how to make the most of
IoT-connected devices to enjoy a
competitive edge. But first, a
IoT: A History
So, what is the origin of the term
'Internet of Things'?
Coined by brand manager Kevin
Ashton in 1999, the term was introduced
to aid the London launch of a cosmetics
line for Oil of Olay. Ashton noticed a
certain shade of lipstick was always
missing from shelves, whereas the
supply chain indicated there was plenty
of that shade in stock. At the time, radioenabled chips were being experimented
with in customer loyalty cards for
wireless data transfer, which inspired
Ashton to apply the same technology
Keeping Up with Hardware
For consumers, IoT is about
connectivity anytime, anywhere. In order
for consumer devices to achieve this
level of interconnectivity, they need to
be equipped with the right tech to meet
demand. Wearable devices, for example,
have gained popularity for that very
reason; their functionality is rooted in
convenience and constant connectivity.
Staying up to date on hardware
trends is essential for staying ahead
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VOICE * www.ccamobile.org * Fall/Winter 2017