Canadian Retailer - Winter 2015 - 10

RETaIl cuRRENTs
2015 caNadIaN socIal MEdIa usagE sTaTIsTIcs

a 2015 study conducted by Forum Research indicates that Facebook is still the top social network in Canada, followed by linkedin, Twitter and instagram. The following statistics include satisfaction ratings with each network.

16% iNSTAGRAM
25% TWiTTER

Canadians visit instagram about
six times each week.

18%

Canadians visit Twitter about
five times each week.

30% LiNKEDiN
59% FACEBOOK

18%

20k

80k

18%

100k

18%

20k

18% - nearly two in ten people earning
less than $20k, and the same number of
those earning between $80k and $100k
use instagram.

80k

100k

31% - nearly a third of Canadians earning
$80k or more use Twitter.

18% - nearly two in ten college graduates
prefer Twitter.

18% - nearly two in ten college graduates
prefer instagram.
CANADiAN SOCiAL MEDiA
USAGE RATES

46%
75%
80k

Canadians
visit Facebook
about nine
times each
week.

100k

75% - Three-quarters of those earning
$80k-$100k use Facebook.

100k

Canadians
visit linkedin
about twice
each week.

250k

46% - nearly half of the country earning
$100k-$250k use linkedin.

48% - nearly half of those holding a post
graduate degree prefer linkedin.
68% - Almost seven in ten Canadian college graduates prefer Facebook.

Source: Forum Research

Calendar
Rcc EvENTs

INdusTRy EvENTs

2015 Retail human Resources conference

dX3 2015

Wednesday, April 1, 2015
international Centre, Mississauga, ON
Retail Job Fair - spring 2015

Tuesday, April 21, 2015
Toronto Reference library (2nd Floor), Toronto, ON
sToRE 2015

Tuesday, June 2 - Wednesday, June 3, 2015
Toronto Congress Centre, Toronto, ON
grand prix New product awards gala

Wednesday, June 3, 2015
Toronto Congress Centre, Toronto, ON

For more information concerning RCC events,
visit www.retailcouncil.org/events.

10 |

caNadIaN RETaIlER | Winter 2015

Wednesday, March 11 - Thursday, March 12, 2015
Metro Toronto Convention Centre, Toronto, ON
www.dx3canada.com
global Retailing conference 2015

Thursday, April 23 - Friday, April 24, 2015
The Westin la Paloma Resort and Spa, Tucson, AZ
www.globalretailingconference.org
The consumer goods Forum's 59th global summit

Wednesday, June 24-Friday, June 26, 2015
New York City, NY
www.tcgfsummit.com


http://www.dx3canada.com http://www.globalretailingconference.org http://www.tcgfsummit.com http://www.retailcouncil.org/events

Table of Contents for the Digital Edition of Canadian Retailer - Winter 2015

Publisher's Desk
Retail Currents
Retail: At Issue
Steeped in Success
Tips to Market on a Budget, Part 1 of 2: Digital Outreach
Celebrating 50 Years of Relevance and Growth
Frequent Flyers
Marketing to Millennials
CANEX: Extending Support through E-Commerce
Advertiser's Index
Retail Quick Tips
Canadian Retailer - Winter 2015 - cover1
Canadian Retailer - Winter 2015 - cover2
Canadian Retailer - Winter 2015 - 3
Canadian Retailer - Winter 2015 - 4
Canadian Retailer - Winter 2015 - 5
Canadian Retailer - Winter 2015 - Publisher's Desk
Canadian Retailer - Winter 2015 - 7
Canadian Retailer - Winter 2015 - Retail Currents
Canadian Retailer - Winter 2015 - 9
Canadian Retailer - Winter 2015 - 10
Canadian Retailer - Winter 2015 - 11
Canadian Retailer - Winter 2015 - Retail: At Issue
Canadian Retailer - Winter 2015 - 13
Canadian Retailer - Winter 2015 - 14
Canadian Retailer - Winter 2015 - 15
Canadian Retailer - Winter 2015 - Steeped in Success
Canadian Retailer - Winter 2015 - 17
Canadian Retailer - Winter 2015 - 18
Canadian Retailer - Winter 2015 - 19
Canadian Retailer - Winter 2015 - 20
Canadian Retailer - Winter 2015 - 21
Canadian Retailer - Winter 2015 - 22
Canadian Retailer - Winter 2015 - Tips to Market on a Budget, Part 1 of 2: Digital Outreach
Canadian Retailer - Winter 2015 - 24
Canadian Retailer - Winter 2015 - 25
Canadian Retailer - Winter 2015 - 26
Canadian Retailer - Winter 2015 - 27
Canadian Retailer - Winter 2015 - Celebrating 50 Years of Relevance and Growth
Canadian Retailer - Winter 2015 - 29
Canadian Retailer - Winter 2015 - 30
Canadian Retailer - Winter 2015 - 31
Canadian Retailer - Winter 2015 - Frequent Flyers
Canadian Retailer - Winter 2015 - 33
Canadian Retailer - Winter 2015 - 34
Canadian Retailer - Winter 2015 - 35
Canadian Retailer - Winter 2015 - Marketing to Millennials
Canadian Retailer - Winter 2015 - 37
Canadian Retailer - Winter 2015 - 38
Canadian Retailer - Winter 2015 - 39
Canadian Retailer - Winter 2015 - CANEX: Extending Support through E-Commerce
Canadian Retailer - Winter 2015 - 41
Canadian Retailer - Winter 2015 - 42
Canadian Retailer - Winter 2015 - 43
Canadian Retailer - Winter 2015 - 44
Canadian Retailer - Winter 2015 - Advertiser's Index
Canadian Retailer - Winter 2015 - Retail Quick Tips
Canadian Retailer - Winter 2015 - cover3
Canadian Retailer - Winter 2015 - cover4
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http://www.nxtbook.com/nxtbooks/naylor/RETS0309
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http://www.nxtbookMEDIA.com