Canadian Retailer - Winter 2015 - 16

oN ThE covER

photogr aphy by paul tedrick

Steeped in SucceSS a
When searching for a homegrown success story that involves building

brand based on passion, innovation and expertise, one needn't look any
further than Victoria's own Silk Road Tea.
BY SeaN C. TaRRY
FouNdEd in Victoria's historic
Chinatown in 1992, independent retailer Silk Road Tea has since grown
to become synonymous amongst
its patrons with quality, freshness
and exceptional customer service.
and, considering the ingenuity,
creativity and passion with which
its founder approaches every aspect
of the business, it's no surprise that
the award-winning retailer's brand
and reputation continues to grow,
showing no sign of abating.
She's been hailed as the "Queen
of Tea" by The Globe and Mail and
"Canada's Tea Master" by The Van-

16 |

caNadIaN RETaIlER | Winter 2015

"We want to excite our customer wherever they are and
however they are engaging with us...Customers continue to
respond to really rich and interesting retail environments,
whether they're in-store or online."
couver Sun, generating positive impressions and word-of-mouth concerning the retailer that offers the
world's finest, freshest organic teas,
skin and body products. However,
for daniela Cubelic, now more than
20 years on from founding what she
calls a "one-stop wellness destination", all of her success began as a
passionate hobby.

"i really had no idea what i was
getting into and didn't really have a
background in business at all," she
says, speaking of the genesis of the
company. "i was going to university
and had planned a career in the foreign services. during this time i had
been studying tea as a hobby and
was really passionate about it. it all
seemed to grow from there."



Table of Contents for the Digital Edition of Canadian Retailer - Winter 2015

Publisher's Desk
Retail Currents
Retail: At Issue
Steeped in Success
Tips to Market on a Budget, Part 1 of 2: Digital Outreach
Celebrating 50 Years of Relevance and Growth
Frequent Flyers
Marketing to Millennials
CANEX: Extending Support through E-Commerce
Advertiser's Index
Retail Quick Tips
Canadian Retailer - Winter 2015 - cover1
Canadian Retailer - Winter 2015 - cover2
Canadian Retailer - Winter 2015 - 3
Canadian Retailer - Winter 2015 - 4
Canadian Retailer - Winter 2015 - 5
Canadian Retailer - Winter 2015 - Publisher's Desk
Canadian Retailer - Winter 2015 - 7
Canadian Retailer - Winter 2015 - Retail Currents
Canadian Retailer - Winter 2015 - 9
Canadian Retailer - Winter 2015 - 10
Canadian Retailer - Winter 2015 - 11
Canadian Retailer - Winter 2015 - Retail: At Issue
Canadian Retailer - Winter 2015 - 13
Canadian Retailer - Winter 2015 - 14
Canadian Retailer - Winter 2015 - 15
Canadian Retailer - Winter 2015 - Steeped in Success
Canadian Retailer - Winter 2015 - 17
Canadian Retailer - Winter 2015 - 18
Canadian Retailer - Winter 2015 - 19
Canadian Retailer - Winter 2015 - 20
Canadian Retailer - Winter 2015 - 21
Canadian Retailer - Winter 2015 - 22
Canadian Retailer - Winter 2015 - Tips to Market on a Budget, Part 1 of 2: Digital Outreach
Canadian Retailer - Winter 2015 - 24
Canadian Retailer - Winter 2015 - 25
Canadian Retailer - Winter 2015 - 26
Canadian Retailer - Winter 2015 - 27
Canadian Retailer - Winter 2015 - Celebrating 50 Years of Relevance and Growth
Canadian Retailer - Winter 2015 - 29
Canadian Retailer - Winter 2015 - 30
Canadian Retailer - Winter 2015 - 31
Canadian Retailer - Winter 2015 - Frequent Flyers
Canadian Retailer - Winter 2015 - 33
Canadian Retailer - Winter 2015 - 34
Canadian Retailer - Winter 2015 - 35
Canadian Retailer - Winter 2015 - Marketing to Millennials
Canadian Retailer - Winter 2015 - 37
Canadian Retailer - Winter 2015 - 38
Canadian Retailer - Winter 2015 - 39
Canadian Retailer - Winter 2015 - CANEX: Extending Support through E-Commerce
Canadian Retailer - Winter 2015 - 41
Canadian Retailer - Winter 2015 - 42
Canadian Retailer - Winter 2015 - 43
Canadian Retailer - Winter 2015 - 44
Canadian Retailer - Winter 2015 - Advertiser's Index
Canadian Retailer - Winter 2015 - Retail Quick Tips
Canadian Retailer - Winter 2015 - cover3
Canadian Retailer - Winter 2015 - cover4
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